This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: David will share his best high-powered tips for using WordPress to crank out high quality content and increase commissions. Publish like a super affiliate with the WordPress toolkit!

1. The Super Affiliate
Toolkit
By: David Vogelpohl

2. @davidvmc
David Vogelpohl

3. #PMS14

4. Popshops
Add product feeds to editorial content
popshops.com

5. Popshops category pages
Powerful shopping integration
popshops.com

6. Ad Rotate Plugin
Control your ad inventory
bit.ly/wpadrotate

7. CPTs make publishing easier
Super sonic content creation & updates
Reviews
Directories
Ecommerce
Videos
Landing Pages
Any Modular
Content

8. Custom Post Types
Uses fields instead of a WYSIWYG
bit.ly/wpcpt

9. CPT fields populate front end
Remove the “fat finger” problem
Station Name
Logo
Genre
Description
The best radio station to listen to for
80’s music.
bit.ly/wpcpt

10. The only SEO plugin you need
Really, there is only one good one
bit.ly/yoastseo

11. Google Analytics Click Events
Value and track your clicks
bit.ly/eventhack

12. Converting events to goals
Setting up for custom reports

13. Google Analytics Reports
Custom reports for affiliates
Source Report
bit.ly/sourceclicks
Landing Pages
bit.ly/lpaffiliate

14. UTM tracking links
Track everything
bit.ly/utmurls
marketingclique.com/
?utm_source=Facebook
&utm_medium=MC-Page
&utm_term=05-06-2013
&utm_content=Speaking-Announcement
&utm_campaign=WordCamp

15. Using a CRM as an affiliate
Plan and predict success
Create an institutional memory and
hold your campaigns accountable

16. Recording the past, predicting the future
Plan and predict success
Make your prediction and record
results to plan future campaigns
Predict Record Results

17. Predicting future revenue
Setting goals based on real planning
Run traditional sales forecast reports to
predict revenue & measure results!

18. Predicting eye flow
Attentionwizard.com

19. Session Cam
Watch your visitors browse your site
sessioncam.com

20. WebPageTest.org
Speed up your site & increase revenue

21. @davidvmc
David Vogelpohl