Podcast to Explode Your Audience & Authority
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This document discusses the benefits of podcasting for businesses. It notes that podcasting allows businesses to reach large audiences through platforms like iTunes, TuneIn, and iHeartRadio that have millions of subscribers and listeners. It also discusses how podcasting can help businesses build relationships with customers, demonstrate their expertise, save salespeople's time, expand their networks, create fresh content, and leverage the "ripple effect" of content sharing across different platforms and devices.
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Podcast to Explode Your Audience & Authority
- 1. Increase Sales and Leads No. 01 James Martell INSTRUCTOR
- 2. No. 01: Increase Sales • Instant customer call
- 3. Reach New Audiences No. 02 James Martell INSTRUCTOR
- 5. iTunes – 1,000,000,000+ Subscribers
- 6. TuneIn – 50 Million Monthly Users
- 7. iHeartRadio – 245M Monthly Listeners
- 14. No. 04 – Build Relationships 1. Very intimate 2. Get to know, like and trust you 3. Influence them
- 16. No. 05 – Demonstrate Expertise 1. Case studies 2. Success stories 3. Tips and strategies
- 17. Easy Listening No. 06 James Martell INSTRUCTOR
- 21. Save Time No. 07 James Martell INSTRUCTOR
- 22. No. 07 – Save Time 1. Shorter sales cycle 2. Instant customer call 3. Ready to do business 4. 24/7
- 23. Expand Your Network No. 08 James Martell INSTRUCTOR
- 25. Fresh Content No. 09 James Martell INSTRUCTOR
- 27. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets
- 28. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets
- 29. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets
- 30. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets
- 31. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets *Social media sharing buttons available in ALL cases
- 32. Audio is Easy to Create No. 10 James Martell INSTRUCTOR
- 36. Perfect Timing No. 11 James Martell INSTRUCTOR
Notas do Editor
- Problem - Something that is difficult to deal with, something that is a source of trouble, etc. : difficulty in understanding something.Worry - a state of anxiety and uncertainty over actual or potential problems Difficulty - a thing that is hard to accomplish, deal with, or understand **You may find you don’t know who your ideal client is well enough at this point. Episodes spawn other episodes Guests spawn other guests
- Part #9 – Monetization I am asked questions about making money with podcasting all of the time. I get questions such as: “How does a podcast make money?” “Do you make any money with your podcast?” “How does a podcast listener convert to a paying customer?” “Is podcasting worth my time?” All good questions, and today we are going to talk further about monetizing your podcast. Whether you’re a business professional (financial planner, insurance agent, lawyer, accountant, real estate agent, mortgage broker, veterinarian) or retailer, restaurant or pub owner or a contractor (plumbing company, construction company) …or any other type of business who is looking to develop more clients or customers… …answer the “How does a podcast make money?” type of questions is really THE question.Let me begin with a scenario that I am engaged in with a naturopath based out of St. Louis. The better job you do in both identifying and focusing on serving the needs of your ideal client the better you will do overall. It is relatively easy to sell a product or service to a client if they really, really need it. It's your job to figure out what they need. I recommend grabbing a copy of your "Who EXACTLY Is Your Ideal Client?" worksheet you created back in Step #2. You will want to refine and refer to it often.
- Problem - Something that is difficult to deal with, something that is a source of trouble, etc. : difficulty in understanding something.Worry - a state of anxiety and uncertainty over actual or potential problems Difficulty - a thing that is hard to accomplish, deal with, or understand **You may find you don’t know who your ideal client is well enough at this point. Episodes spawn other episodes Guests spawn other guests
- This is fun, you’ll enjoy this A level of subjectivity here, be brave The voice talent will help you shine There are four types of 4 audios - intro, outro, radio style ads, liners Let’s start with the “Intro”
- Problem - Something that is difficult to deal with, something that is a source of trouble, etc. : difficulty in understanding something.Worry - a state of anxiety and uncertainty over actual or potential problems Difficulty - a thing that is hard to accomplish, deal with, or understand **You may find you don’t know who your ideal client is well enough at this point. Episodes spawn other episodes Guests spawn other guests
- Part #9 – Monetization I am asked questions about making money with podcasting all of the time. I get questions such as: “How does a podcast make money?” “Do you make any money with your podcast?” “How does a podcast listener convert to a paying customer?” “Is podcasting worth my time?” All good questions, and today we are going to talk further about monetizing your podcast. Whether you’re a business professional (financial planner, insurance agent, lawyer, accountant, real estate agent, mortgage broker, veterinarian) or retailer, restaurant or pub owner or a contractor (plumbing company, construction company) …or any other type of business who is looking to develop more clients or customers… …answer the “How does a podcast make money?” type of questions is really THE question.Let me begin with a scenario that I am engaged in with a naturopath based out of St. Louis. The better job you do in both identifying and focusing on serving the needs of your ideal client the better you will do overall. It is relatively easy to sell a product or service to a client if they really, really need it. It's your job to figure out what they need. I recommend grabbing a copy of your "Who EXACTLY Is Your Ideal Client?" worksheet you created back in Step #2. You will want to refine and refer to it often.
- This is fun, you’ll enjoy this A level of subjectivity here, be brave The voice talent will help you shine There are four types of 4 audios - intro, outro, radio style ads, liners Let’s start with the “Intro”
- NS: A darker background is needed for this to work, so I hope that’s not a problem for your presentations. Also, PowerPoint reports that its older versions may have some kind of a trouble eediting this (I’m not sure what exactly), so if you have any difficulities with these slides, let me know so we can fix that.
- Minimal equipment No visuals
- One of the BIGGEST mistakes *new* podcasters make is thinking they have to set all of this up themselves. They then begin the set-up process and get bogged down in the technical details. To avoid making this MONUMENTAL mistake I highly recommend hiring a virtual team to assist you in your podcasting efforts. And it’s not nearly as expensive as you might think.
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