This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Overview of performance marketing and tips.

1. Performance Marketing Tips

2. Types of Performance Marketers
● Webmasters - Display ads, newsletter spots, social posts
● Search Affiliates - SEM and organic SEO
● Social Affiliates - Facebook, Twitter, Insta, Pinterest
● Bloggers - Display, newsletter, social
● Coupons Sites - ecommerce-oriented, capitalize on traffic
● Review Sites - great for service providers (i.e. dating, diet)
● Loyalty Portals - Cash-back Virtual Malls with members
● Incentive Programs - drive conversions but high returns
● Email Marketing - Good for certain types of offers
● Large Web Properties - Can be amazing sale producers
● Company Partnerships - Reciprocal traffic on a rev share
● Performance Based Traditional Media Buys - TV, Radio
● Pay-Per-Call - Great for call center based offers, lead gen

3. Where to Recruit “Affiliates”
● Paid Search Ads - i.e. "dating affiliate programs"
● SEO optimized content for affiliate searches
● Facebook Ads - targeting people into affiliate marketing or
that attend tradeshows, i.e. Affiliate Summit
● Big Affiliate Networks - CJ, Linkshare, Shareasale. Using
their recruiting tools
● Smaller Affiliate Networks - "CPA networks"
● Leveraging an agency - with affiliate relationships
● Proactively Contacting - Relevant Websites and Blogs
● Tradeshows - Affiliate Summit, CJU, Adtech
● Affiliate Forums and Directories
● Customer Base - or leverage a referral program

4. Managing Relationships
● Build the Relationship - Most Important!!
● Spoonfeed - Get them tracking links ASAP
● Personalized Interaction - Get to know them personally
● Providing Education and Strategy - tools, articles, help
● Micro-managing payouts - motivate and bonus
● Regulate coupon sales - maximizing ROI
● Regulate Toolbar "publishers" - Maximizing ROI
● Send Great Newsletters - Quality, personalize, frequency
● Run Promotions - Performance Tiers, First Sale Bonus
● Run Contests - Win prizes if you produce
● Motivate Your Affiliates - Implement a monthly strategy
● Convert Your Affiliate Traffic - Do your part!
● Reward Producers - Take care of them or lose them

5. Pros and Cons for Ecommerce
Pros:
● Diversifying Traffic & Revenue Sources
● Sharing Revenue - Performance model
● Having a Salesforce on the Internet
● Building Customer Loyalty
Cons:
● Affiliate Tax Issues
● Coupons Stripping ROI from the Bottom Line
● Requires Intensive Management and
Recruiting

6. How to "Make Money Online" as an
Affiliate-Partner
● Blog with the best of them in your niche
● Refer, Refer, Refer Your Referral Links!
● Make your site "sticky" - email sign-up, Like, tweet,
share, Enter to Win
● Create a Facebook Page, Twitter to share through.
Advertise for Likes. Sell Boosted Posts.
● Affiliate via the Big Networks then Negotiate
commission amounts.
● Work with companies directly to get "in" with them.
● Get your residuals commissions when possible.
● Launch and run LinkedIn Groups in Industry niches
● Create ad inventory that can be sold or monetized
● Look to monetize your databases and social networks.

7. Where to Learn and Grow
● Following Facebook Pages, i.e. Affiliate
Summit, Performance Marketing Assoc.,
Mashable, etc.
● Join LinkedIn Groups in Your Industry
● Follow people who producing good content
on Twitter - Not “super-affiliates”
● Attend Trade Shows
● Try to be an affiliate and see what happens!

8. Thank You!
Evan Weber, CEO
Experience Advertising, Inc.
evan@experienceadvertising.com
954-662-8010
http://ExperienceAdvertising.com