Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: WordPress
Nicholas Reese, Resident Rockstar, Microbrand Media (Twitter @nickreese) (Moderator)
Willie Jackson, Senior Marketer and Engineer, W3 EDGE (Twitter @williejackson)
David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)
10. Optimize images
Size images to fit space
Remove metadata
Use JPG in place of PNG
(when you can)
Try WP Smush.it
11. Use CSS Sprites for Images
Reduces HTTP requests
Try spriteme.org
css-tricks.com/css-sprites
Check #ase2012 for the links
12. Reduce Plugins
Misbehaving plugins can be a
big speed drain
Server pounding HTTP requests
Unnecessary database writes
Out of control SQL queries
Security Vulnerabilities
Delete don’t deactivate!
13. Optimize Post Lists
Don’t show full post
Remove social buttons
Minimize image use
Paginate results
Last 1 - 2 - 3 - 4 – 5 Next
14. Create a mobile version
Mobile Optimized CSS
JS Browser Discovery*
Media Query &
Responsive design
Sub Domains Optional
Optimize for Keyboards
http://goo.gl/Q626v
15. Mobile WP Plugins
WordPress Mobile Pack
Mobile Press
Check #ase2012 for the links
16. Web Development &
Online Marketing
David Vogelpohl
Mobile Apps &
@davidvmc Mobile Web