This document provides a 6-step process for breaking into and dominating any niche market quickly. The steps are: 1) Pick a niche with lots of competition; 2) Figure out the primal needs of customers in that niche; 3) Create a unique "sideways" offer to enter the niche; 4) Aggressively sell the offer; 5) Get the first affiliate to promote the offer; and 6) Grow from a newcomer to a dominant player in the niche through prolific offering of products and generous treatment of affiliates. The goal is to emulate existing successful players, fulfill underlying customer desires in a new way, and get early affiliate promotion to achieve success in the niche.

1. “Niche Invader”
How To Break Into And Dominate Any Niche
Almost Overnight

2. Who Am I And Why Should You Pay
Attention To What I Have To Say?
(Don’t Blink. You’ll miss it)

3. • 2010 - “Well Paid Word Mercenary”
(totally miserable.)
• Made a lot of other people rich. (Big crazy
IM offers.)
• Broken teeth and bitter nights.
• No Connections in the relationship niche.
• Never Created a Product.
• No Tech Skills Or Abilities At All
• Knew NOTHING about traffic (still
don’t.)

4. 2012

5. “Ok, Baldy, Enough About
How Awesome You Are,
How Do You Actually Do it . .
.?
How Do You Actually Do it . .
.?

6. How To “Invade” Any Niche
In 6 Simple Steps

7. Step 1: Pick A Niche With a
LOT Of “Competition”
• “Virgin” niches suck. (Guy who wanted to teach
women how to . . . )
• Emulate before you innovate.
• The “Myth of Competition” - (“The gurus are keeping
you out!!!!!” - nope. They WANT your offers.)

8. What To Look For In A
Great Niche . . .
• “Competition” (More is usually better. Every
“Competitor” is a partner.)
• Passion (“I NEED this solved.”)
• An “Endless Problem Chain” (Can you sell them more
stuff? No “One Time Needs.”)
• Mass Appeal (Niche versus “hyperniche.” You can make
money in both, but you’ve got to find balance.)

9. Good Niche / Bad Niche
Good Bad
• Golf
• Weight Loss (Mass Appeal.)
• Mini Golf (No passion.
• Make Money (Endless Tiny crowd.)
Problem Chain)
• Relationships / Dating • Extremely Rare
(Incredible Passion.) Diseases (“this only
• “The World Is Ending” affects half black, half
asian accountants
• Finance / Doom and Gloom
between 35 and 37.)
• Playing Guitar / Drums / Piano

10. Step 2: Figure Out the “Primal
Needs” Of Your Niche
• Primal Need is the unconscious ultimate desire driving
the customers in your niche.
• “Play drums like Neal Peart,” “Find a man who will
love me forever.” “Any woman, any time.” “So rich my
brother in law vomits in his mouth a little.”

11. How To Figure Out The
Primal Need . . .
• What promises do the big dogs in your niche
consistently make? (List)
• Empathy - what keeps your target market up at night?
• What does your target market have low self esteem
about? (“I’m not rich enough to meet girls.” “I’m not
man enough to make money.”)
• What prejudices does your market have? (Gurus are
scammers. Obama is a communist.

12. Step 3: Create a “Sideways”
Offer To Enter Your Niche . . .
• Sideways = An offer that is unique and“hooky” but
complimentary to what the “big dogs” in your niche
already offer.
• Fulfills the Primal Desire of your market in a new or
different way. (IM is FULL of these. Twitter, FB, Media
Buying, Copy etc.)
• Example: “Text Your Ex Back.” (Not “Get Your Ex Back”
- Text Your Ex Back.)

13. 3 Simple Ways To Go
“Sideways” In A Niche . . .
• Mechanism - “Text your . . . ” “The Secret Survey . . . ” “Lose
Weight By Eating Donuts.”
• Counter Conventional Wisdom - Ex. “The reason you’re fat
is because your body is STARVING.”)
• Delivery - Software,Videos, Online Training, In Person
Training, Ebook, Webinar.
• “Done For You” Service
• Examples from Audience?

14. Step 4: Sell Like Your Life
Depends On It
• Affiliates are STARVING for converting offers.
• Nobody will mail you out of pity, EVERYBODY will mail
you if you make them money.
• You get ONE CHANCE to impress an affiliate. If your
stuff bombs for them the first time they will never mail
it again.

15. Fool Proof Sales Video
Formula . . .
• 1. Grab Attention Through Emotion Or Incongruity.
(Big Promise, Emotion, WEIRD).
• 2. Foreshadow Amazing Results (“Your Ex will crawl
over broken glass.)
• 3. Teach The Viewer To Be Your Customer (Give away
the what and sell the how. “Why texting is the magic
key to your man’s heart.”
• 4. Present Your Product As The Only Logical Conclusion
(“But How Do I DO All That?)

16. • 5. Features and Benefits
• 6. Price Justification And Guarantee
• 7. Off The Fence Bonuses
• 8. The Crossroads Close:
• Do nothing
• Try it Yourself
• Buy the Program

17. Step 5: The First Affiliate
• Affiliates are hungry for GOOD offers that don’t
directly compete.
• If you’re new, they’re gun shy. (I won’t mail an offer that
doesn’t “Feel” right.”
• So, how do you get that first affil to mail . . .

18. Getting Those First Few
Affiliates . . .
• Marketplace Listings (Clickbank)
• Generous Commissions (75% standard. More if you
can.)
• Show that you’re a pro.
• How can you help them? They don’t owe you anything if
you’re new.

19. Step 6: From Player To
Dominator
• Whoever is the most prolific usually wins. (One offer
versus many offers.)
• Launches and sales contests.
• “Mainstreaming.”
• Be generous with new affiliates. They could be eating
your lunch some day. Best to have them be your
friends.

20. Questions?
chris@moneyfingersinc.com