Presentation from David Favor for the Affiliate Summit Meetup in Austin, TX on the topic of Near Zero SEO - the way he keeps "David Favor" & "Radical Health" pinned to Google Page #1 with Near Zero effort. In 1972, David Favor began face-to-face selling and copywriting. In 1978, he founded a high tech consultancy which evolved from hardware design, then server software design, now content publishing. In 2005, he founded a Super Food import company and now serves as Affiliate Manager of this global business using joint ventures and "Near Zero SEO" to grab + hold Google Page #1, with "Near Zero Effort".

1. “Near Zero SEO”
7 Simple Rules for the slow, lazy or
easily distracted to get rich... slowish...

2. SEO...
• What is it?
• Why do it?
• How to start?

3. SEO...
• What is it?
Obscurity is the enemy of wealth.
SEO starts the breadcrumb trail to you.
• Why do it?
SEO begins curing obscurity & poverty.
Content + Conversion continues the process.
Tribe Building anchors/automates the process.
• How to start?
You can Coat Tail a market/brand.
You can Create a market/brand.

4. Old School SEO... E=Human...
Before Google...
• Face to Face Conversation
• Radio Publicity (Interviews)
• Direct Mail
• Fridge Magnets
• Door Hangers
• Yellow Pages
• Coat Tailing
SEO is about creating Buzz, so
people seek you out.

5. The Best SEO...
• Takes “Near Zero Effort”
• Costs “Near Zero $$$s”
• KISS - Keep It Super Simple.
• Do it once and you’re done.
• Creates Buzz + Direct Contact.
“Near Zero” scales fast & forever.
Talk’s cheap. Here some examples...

6. Radical Health

7. David Favor

8. Wetware Hacking (New 4/28/11)

9. Rule #1: Dead Marketers don’t get paid.
If you’re dead...
Feel so bad you wish you were dead...
You’re terminal, on your way to dead...
Your SEO & Marketing is worth $0.

10. Rule #2: Speedy & clean brings the Gr$$n!
• Syntax-Clean HTML & CSS
http://W3.org/QA/Tools/
• Semantic-Correct HTML & CSS
• ‘A’ Score in YSlow & Pagespeed
• ‘A’ Score in http://WebPageTest.org
• Page Weight - Ratio of Content to Cruft.

11. Rule #3: Use OPS - Other People’s Sweat/Smarts.

12. Rule #4: Server software sets your ceiling.
Low Level Optimization:
• Prefer ext4 now, btrfs when stable
• Use noatime, nodiratime
• Monitor network adapter speed/duplex
Apache Optimization:
• Turn off .htaccess, move to httpd.conf
• Use mod_pagespeed
• Apache 2.4, Use Event MPM
Wordpress Optimization
• Use Caching: W3 Total Cache & Varnish
• Zero Plugins (sitemap via cron jobs)

13. Rule #5: You must be in control.
You know you’re in control if it takes you...
• 30 secs - Fix a Webpage typo.
• 30 secs - Add a static page.
• 30 secs - Add audio/video (- upload).
• 15 mins - Recover server meltdowns.
• 15 mins - Switch to new hosting provider.

14. Rule #6: Obscurity is wealth’s enemy.
•You must be found to get paid
Buzz trumps tech
Sitemaps for HTML
Video Sitemaps for Audios & Videos
Videoize Audios
Use Microformats
• Backlink where authority passes juice
http://OpenSiteExplorer.com

15. Rule #7: Start a Movement. Build a Tribe.
Good gives you a living. Great gives you
a fortune. Greatest gives you an empire.
Be the Big Kahuna - master of navigation,
keeper of tribal flame/sacrament, warrior
on front line leading battle charge.
“10 Year Rule” says, “Center your business
around what you’ve done for the last
10 years, almost every day, without pay.”
• Create Valuable Product
• Create Timely, Relevant, Narrow Content
• Whistle while your bank balance ticks up

16. Value Ignites Buzz...
Buzz Magnetizes Tribe & Cash...
- Affiliate Summit, PubCon
- Wordpress, Thesis, Flowplayer
- Internet Marketing Party
- Inside Track Party
- Chocolate Bliss, Super Foods
Mix, Stir, Repeat equal parts
Product + Content. Ignite Buzz.
Tribe & Cash are a side effect.

17. “Near Zero SEO”
7 Simple Rules for the slow, lazy or
easily distracted to get rich... slowish...