Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities.

1. Managing Legal Risks in Affiliate Marketing Panel Notes February 25, 2008

2. five experts. one panel. no coincidence. Don Mathis, President Azoogle Ads Steven Richter, MediaBreakaway Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz Bennet Kelley, Internet Law Center Eileen Harrington, Deputy Director, FTC’s Bureau of Consumer Protection

3. Don Mathis President Jeffrey Greenbaum Partner Steven Richter President Eileen Harrington, Deputy Director, Federal Trade Commission Bureau of Consumer Protection Bennet Kelley Founder

4. Keyword Search Liability Five Facts

6. CAN-SPAM Act Five Facts

8. Enforcement Initiatives Five Facts

10. Marketing and Social Networking Sites Five Facts

12. Appendix

13. Speaker Bio’s

14. Eileen Harrington – FTC Eileen Harrington is Deputy Director of the Federal Trade Commission’s Bureau of Consumer Protection. The Bureau of Consumer Protection’s mandate is to protect consumers from deceptive, unfair, or fraudulent practices. Ms. Harrington joined the FTC as Assistant Director for Marketing Practices in 1987, and served as Associate Director for Marketing Practices from 1991 to 2005. In that role, she led the Commission’s consumer fraud law enforcement effort, and oversaw some of its most visible regulatory work, including the National Do Not Call initiative and implementation of the CAN-SPAM Act. In 1997, President Clinton conferred on Ms. Harrington the rank of Distinguished Executive in the Senior Executive Service for "sustained extraordinary accomplishments" in organizing and leading interagency enforcement, education and regulatory efforts to halt consumer fraud. In 2004, she was awarded a Service to America Medal for her work on the National Do Not Call Registry . Eileen Harrington

15. Steven Richter – MediaBreakaway Steven is a highly recognized Internet Law Attorney and has served as General Counsel to many Internet-based businesses for many years. He frequently speaks at internet related industry events and has published articles pertaining to Internet law, civil and criminal tax controversy, accounting malpractice, and litigation. Since his arrival as President and General Counsel at Media Breakaway LLC, the home of CPAEmpire.com, the company has posted record breaking revenues and profits. Steven Richter

16. Don Mathis – AzoogleAds Don Mathis is the President and Chief Operating Officer of AzoogleAds, Inc., a leading online performance-based advertising network backed by TA Associates and The Stripes Group. Don's prior general management experience includes serving as Chief Operating Officer of the online fantasy sports company Small World Media, where he helped develop the company's web properties into being consistently ranked among the very top "stickiest" sites on the web, and co-led the sale of the company to Vulcan Ventures. Earlier, Don was Chief Financial Officer at FHI, an operational restructuring advisor for the noted turnaround firm AlixPartners, LLC, and a strategy consultant with McKinsey & Company. Don graduated with honors from Harvard Business School (MBA) and Vassar College (BA in Asian Studies). He serves on the board of directors of Mystic Entertainment Corporation (Mystic, CT) and on the advisory board of Affinity Labs (San Francisco, CA). Don Mathis

17. Jeffrey A. Greenbaum - Frankfurt, Kurnit, Klein & Selz Jeffrey A. Greenbaum counsels advertisers, media companies, and agencies on advertising, marketing, branded entertainment, and intellectual property matters. He was chair of the New York City Bar's Committee on Consumer Affairs, and has chaired its annual "Hot Topics in Advertising“ program. He recently spoke at the FTC's "Rebate Debate" workshop. Contact: Frankfurt Kurnit Klein & Selz, PC 488 Madison Avenue New York, New York 10022 Tele: (212) 826-5525 Fax: (347) 438-2104 E-mail: [email_address] Jeffrey A. Greenbaum

18. Bennet Kelley – Internet Law Center Bennet Kelley is founder of the Internet Law Center and has been at the center of many of the hottest Internet issues over the past decade including spam, spyware, privacy, behavioral targeting and domain tasting. Prior to founding the Internet Law Center, Bennet was Assistant General Counsel, Director of Governmental Affairs & Privacy for ValueClick. Bennet is Co-Chair of the Legislative Subcommittee of the California Bar's Cyberspace Committee, a regular contributor to the Journal of Internet Law and an award winning columnist. Bennet graduated magna cum laude from Georgetown University Law Center and received a B.S. in Political Science with honors from The American University. Contact: Internet Law Center, 233 Wilshire Blvd, Suite 400 Santa Monica, CA 90401 310-452-0401 [email_address] Bennet Kelley

19. Additional Resources