This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Not every Facebook change gets mass attention & tutorials from social marketing blogs. In fact, many of these tips are under the radar of the FB “gurus.” You’ll leave with fresh, actionable ideas.

1. Little Known Facebook Tips
to
Maximize Reach &
Effectiveness
Presented by Nathan Smith

2. @CoffeeNate
/CoffeeNate1
Spent 13 years in a
Michigan Prison
Started in affiliate
marketing in 2007
Founded Zynali Marketing
Solutions, a digital
marketing agency
In the affiliate space I work
with FMTC

3. @CoffeeNate
I am not a guru
or an expert
I share what works for me
and help organizations create viable
strategies

4. @CoffeeNate
“I didn’t know you could do that”

5. @CoffeeNate
“I didn’t know you could do that”

6. @CoffeeNate
fb.com is a url shortener
Use anywhere you would use “facebook.com”
Example: fb.com/CoffeeNate1

7. @CoffeeNate
For Link Share (URL) Posts
If you update featured/og image, page title, description
Visit https://developers.facebook.com/tools/debug/
Update Image/Description/Title of Published Posts
Paste URL, Click “Debug”, Click “Rescrape Page”
Go to post
Click Date/Time stamp (2X)
Click dropdown arrow
and choose “Refresh
Share Attachment”

8. @CoffeeNate
Invite those who “like” your page
posts to like your page

9. @CoffeeNate
Like “Shares” of your Page’s posts
Click number of
shares
Show some love
It pleases the
algorithm gods

10. @CoffeeNate
Facebook Customer Service Was...
Image courtesy of
Limebridge.com

11. @CoffeeNate
Facebook now features HUMAN employees!

12. @CoffeeNate
Facebook Customer Service via Live Chat
Even if your issue isn’t
ads related, begin with
an ads question and
tack on your real
concern afterwards

13. @CoffeeNate
PM people who comment or post to your page
Some people will comment,
not believing you’ll respond
Publicly acknowledge the
comment, then address their
specific issue via private message

14. @CoffeeNate
Save for later + turn on notifications

15. @CoffeeNate
Hide all from person/page
Hide all from source page
Save post for later
Turn on notifications for post

16. @CoffeeNate
Learn competitors’ targeting strategy

17. @CoffeeNate
Tip to stop annoying
your friends...

18. @CoffeeNate
Audience Restrictions & Preferred Audience

19. @CoffeeNate
Preferred Audience (News Feed Only)

20. @CoffeeNate
Pages Message Features

21. @CoffeeNate
Set anticipated response time

22. @CoffeeNate
Set up automatic replies
to let visitors know when
to expect your message.
Displays the first time a user
initiates a conversation with
your page
Personalization markup to
insert name and URL

23. @CoffeeNate
Mention a trending topic to get
a popularity bump

24. @CoffeeNate
Missed Mentions may be here...
Click
Notifications>>
Activity>>
Mentions

25. @CoffeeNate
Last-minute tips...
Infographic with every Facebook ad targeting category
http://www.wordstream.com/download/docs/Facebook-Targetin
You can also see which categories your Page’s audience fits
into, using Ads Manager>>Audience>>Audience Insights
Use an unpublished page as a staging environment for
updating cover and profile images
These slides and resources mentioned can be found at
zynali.com/ase16

26. @CoffeeNate
Q&A