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INFLUENCER CAMPAIGNS
THAT DON’T SUCK: A HOW-
TO GUIDE
#ASE16
Meet the Panel
#ASE16
Anne Parris
Managing Partner
Midlife Boulevard
midlifeboulevard.com
@annejparris
Debbie Bookstaber
President
Element Associates
elementassociates.com
@buzzmommy
Kelby Carr
CEO
Type-A Parent
typeaparent.com
@kelbycarr
STEP ONE:
DECIDE ON
YOUR GOALS
#ASE16
STEP TWO:
FIND THE RIGHT
INFLUENCERS
#ASE16
#ASE16
STEP 3:
BE FAIR AND
REALISTIC
#ASE16
STEP 4:
MEASURE AND
EVALUATE
#ASE16
STEP 5:
RINSE AND
EXPAND/REPEAT
#ASE16
CASE
STUDIES

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Influencer Campaigns That Don't Suck A How-To Guide