This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: This session will reveal advanced ways to find keywords/topics with enormous SEO opportunity. You’ll learn uncommon tactics for using tools like SEM Rush, Authority Labs, Search Console & more!

1. Advanced Keyword Research To
Uncover Content Opportunities
Dan Shure
Affiliate Summit East 2016
www.evolvingseo.com
@dan_shure

2. Why SEO and Keywords?

3. You’re probably creating content
anyway…

4. Targeting keywords/topics has
not gone away.

5. Proof (3 Examples)

6. 1. Affiliate Site (client)

7. One piece of content

8. NO link building

9. Identified keyword had search volume
of 0!

10. 2. Industrial Industry

11. One piece of content

12. Lots of traffic for this vertical

13. 3. SaaS Site
(very popular one, you’ve heard of it)

14. One piece of content

15. Their most trafficked article all
time

16. NO link building

17. This top keyword had 4,000 monthly searches,
but they could compete.

18. “But it doesn’t convert…”

19. Wrong.

20. Check assisted conversions.
Content leads to goals later on.

21. Content HAS to be good 10x.
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday

22. http://bit.ly/Rand10xContentDoc

23. Understand what battles you can
win

27. Tactics

28. 1. Find Rising Trends

29. Google Correlate

30. Draw

31. Lots of ideas

32. This jumped out

33. Volume

34. SERP Opportunity

35. Product Types

36. TONS of volume

37. TONS of volume

38. (*Ahem* Domain-ers)
All major TLDs available

39. 2. Autosuggest Hacks

40. Solve problems

41. Solve problems

42. 3. Product SKU’s, Specs, ID’s,
Model #’s

43. Industry specifications numbers

44. Find Amazon product page

45. Put in SEM Rush

46. Sort by number of Search results

47. Opportunity.

48. Opportunity

49. Search for exact products

50. Drop in SEM Rush. Sort.

51. No one addressing this.
Opportunity.

52. 4. Steal Traffic

53. Use new ‘Pages’ feature in SEM
Rush

54. Filter for old content

55. Where does old content still rank
well?

56. Create something new.

57. You can even get some links.

58. 5. Ad Market Leaders -> SEM
Rush

59. Who spends money on “project
management software”?

60. KW Planner - market leaders

61. Drop in SEM Rush.

62. Filter.

63. Filter.
What does Wrike rank well for,
that is NOT branded
and lower volume?

64. Looks interesting.

65. Most of SERP, not great results

66. 6. Quick Brainstorms To Get Out
Of The Box

67. LinkedIn Skills

68. PPC Word Clouds - Analytics

69. Google Books

70. Find a book about your topic

71. “Unknown unkowns”

72. Moz Keyword Explorer
https://moz.com/explorer

73. Result for “Team Building”

74. 7. Forums-> SEM Rush

75. When forums rank, we know
there’s room for more content

76. quora.com - “bluehost”

77. Inbound.org

78. Filtered by ranking #15 or higher, sort by # of
results.

79. Opportunity.

80. (Bonus: Find Highly Visible Questions To Answer on
Quora)

81. Q&A
• dan@evolvingseo.com
• @dan_shure
• Experts On The Wire Podcast