This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Most digital media marketing uses strategies that bombard the user. The user is responding with ad-blockers and dismal CTRs. The Solution: Help, don’t inhibit, the end user. We will show you how.

1. A Revolution in
Digital Monetization
Naren Nath, CEO,Wayfare Interactive

2. Advertising is Crumbling

3. How bad is it?
■ Average click-through rate of display ads is 0.06%.
(Source: Display BenchmarksTool)
■ 50% of clicks on mobile ads are accidental. (Source:GoldSpot
Media)
■ 33% of internet users find display ads completely
intolerable (Source: Adobe)

4. In 2011 when CTR was 0.09%, you were:
■ 31.24 times more likely to win a prize in Mega Millions…
■ 40.17 times more likely to give birth to twins…
■ 87.8 times more likely to apply to Harvard and get accepted…
■ 112.50 times more likely to sign up for and complete NAVY SEAL training…
■ 279.64 times more likely to climb Mt. Everest and reach the summit…
■ 475.28 times more likely to survive a plane crash…
…Than you were to click a banner ad.
(Source: Business Insider)

5. South Park Gets It:

6. The problem with Search ads
Where do you start your search for commerce?
Year Amazon Search Engines
2015 44% 34%
2016 55% (+11%) 28% (-6%)
Search is not the best experience for commerce ($$)
(Source: Bloomreach)

7. Consumer is King (or Queen)
-Leo Collum

8. Offline vs. Online:
The User is 100% in charge

9. ■ Ad blocking grew by 41% globally in the last 12 months. (Source: PageFair)
■ There are now 198 million active ad block users around the
world. (Source: PageFair)
A rebellion?

10. Key to User Experience – Listen notTalk
Advertiser Consumer

11. Billions of Commerce Signals

12. Examples of Commerce Signals

13. Examples of Commerce Signals

14. Dawn of Networked Commerce

15. The Ideal Shopping Experience
“In a PerfectWorld”

16. User sees that white
shorts are IN on your
site.
1

17. User decides they
want to buy new
white shorts.
2

18. User is shown white
shorts from a
marketplace of
providers.
3

19. ■Users win – direct path to commerce related to content
■Advertisers win – deep-linked clicks from active shoppers
■Publishers win – best monetization AND user experience
How to expand the pie?

20. Commerce Performance
CTR: 5-200%
eCPM: $10-500
Superior User Experience
Quick, Easy
Proof: Dramatic Performance Gains

21. ■Create – any content you want for your audiences
■Enhance – with commerce units within minutes or hours
■Monetize – 10X or more better than Display and Search ads
Game-changer for Affiliates

22. Networked commerce
+
Native placement
=
Monetization nirvana
The Power of Native Commerce