Go Mobile or Go Home!
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2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Mobile Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator) Don Batsford, Jr., Partner, 31 Media (Twitter @batsford) Ruth Ann Cooper, CEO/President, Mobile Zoom David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
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Go Mobile or Go Home!
- 1. Go Mobile or Go Home!
- 3. Does this look familiar?
- 4. Your Phone Sucks – So Did Dial Up
- 5. 100% mobile vs. 78% wired = 68,390,520 more internet connections
- 7. The New Mentality phone # product url
- 8. I <3 QR Codes
Notas do Editor
- While a commercial will only last 30 seconds, by including a call to text, customers can immediately get more information, and can do so whether they are sitting at their computer or not. Research has demonstrated that most people almost always have their phones within arm’s reach, while there’s little data to support that a potential customer will remember to go to Facebook hours later when they are in front of their PC. Which speaks to the importance of marrying mobile and social sharing to extend the life cycle of all traditional media.
- That world our grandparents and great-grand parents knew, the one where relationships and the word of mouth could have a direct impact on an individual’s personal and professional reputation, and on the success or failure of one’s business, disintegrated around the middle of the last century. Now consumers look to the internet for “likes” and tweets to get their reviews or recommendations.
- With the blend of mobile and social, comes mocial, a fairly new term in the mobile social networking space. How Mocial Are You? Campaign seeks to highlight the power of social networking through the mobile platform. In fact, in a recent Ruder Finn Mobile Intent Index study, the agency found most people are using their handheld devices to connect to the Internet instead of desktop computers, with 91 percent of mobile phone users going online to socialize compared to only 79 percent of desktop users. ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣ Social Media is the Navy Seal unit of its armed forces. Small, targeted, and hugely effective. Social doesn’t go out to win the war on its own, coupled with Mobile the war is won.
- There’s been an explosive growth in the use of mobile barcodes. One of the main reasons is that smartphone and mobile application adoption is growing quickly. major brands are now incorporating mobile barcodes into cross-channel marketing programs. Retailers need to take advantage of the ability that mobile barcodes provide to bring engagement and interactivity to marketing and advertising campaigns and ultimately drive sales, leveraging their brand partner’s campaigns and developing their own.