Find out how your peers are already creating new revenue from secondary offer networks, as well as best practices for getting started. Experience level: Advanced Target audience: Affiliate/Publisher Niche/vertical: Search Dave McCarthy, SVP/GM, Tightrope Interactive (Twitter @davem12203) (Moderator) Jasmine Moadel, SVP Marketing, Paltalk Andrew Moers, President, Ask Partner Network Baglan Nurhan Rhymes, Vice President, Revenue & AdOps, Anchorfree INC (Twitter @HotspotShield)

1. SECONDARY OFFER NETWORKS:
THE INSIDER’S GUIDE
Affiliate Summit West 2013 Panel

2. INTRODUCTION: WHO AM I?
DAVE MCCARTHY, GM OF TIGHTROPE INTERACTIVE DOWNLOAD
DIVISION.
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3. PANELISTS
o Andrew Moers: President, Ask Partner
Network/Offercast
o Baglan Nurhan Rhymes: VP Revenue and
AdOps, AnchorFree
o Jasmine Moadel: SVP Marketing, Paltalk
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4. WHAT IS A SECONDARY OFFER NETWORK?
SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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5. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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6. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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7. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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8. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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9. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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10. SECONDARY OFFER NETWORK EXAMPLE – DOWNLOAD SITE
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11. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
(CPUID)
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12. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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13. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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14. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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15. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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16. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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17. SECONDARY OFFER NETWORK EXAMPLE – SOFTWARE PUBLISHER
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18. Topic 1: Publishers 101
o Who are the publishers in this
marketplace? What makes a good
publisher? How would someone become a
publisher if they aren’t already?
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19. Topic 1: Publishers 101
o What challenges do publishers face?
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20. Topic 1: Publishers 101
o What should publishers look for in a secondary
offer network?
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21. Topic 2: Advertisers 101
o What are the advantages of marketing via
secondary offer networks?
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22. Topic 2: Advertisers 101
o What should advertisers look for in a
secondary offer network?
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23. Topic 2: Advertisers 101
o Who are the advertisers driving this market?
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24. Topic 2: Advertisers 101
o What are the different placements you’ve
tested and what are the results?
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25. Topic 2: Advertisers 101
o What is considered best practice when
marketing via a secondary offer network?
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26. Topic 3: Marketplace 101
o How do you see the download marketplace
evolving?
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27. Topic 3: Marketplace 101
o What does the changing browser landscape
and Windows 8 mean for this market?
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28. Q&A Time
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29. THANK YOU FOR YOUR TIME!
o If you are interested in working with us please
contact us!
o Dave McCarthy, Tightrope Interactive
dave@tightropeinteractive.com
o Andrew Moers, Ask Partner Network/Offercast
andrew.moers@ask.com
o Baglan Nurhan Rhymes, AnchorFree
baglan@anchorfree.com
o Jasmine Moadel, Paltalk
jasmine@corp.paltalk.com 29