55 Must-Haves in Every Affiliate Manager's Toolbox
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This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Geno will uncover 55 tools that effective affiliate managers use to streamline processes of affiliate recruitment, compliance policing, communication, program optimization, and more.
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55 Must-Haves in Every Affiliate Manager's Toolbox
- 1. 55 Must-Haves in Every Affiliate Manager's Toolbox Geno Prussakov CEO, AM Navigator (affiliate management agency) www.amnavigator.com Founder, Affiliate Management Days (conference) www.amdays.com 888-588-8866 | Washington, DC geno@amnavigator.com | @ePrussakov .
- 2. Instead of Introduction Methane - the most common hazardous gas in the mines, contributing to more than 10,000 miner deaths during the past 60 years. Nitrogen dioxide (NO2) and carbon monoxide (CO) are the two most dangerous and frequently found gases in underground mines. They kill quickly, without warning. Source: Miner's Manual: A Complete Guide to Health and Safety Protection on the Job by J. Davitt McAteer
- 4. Miner's Canary & Analogy
- 5. 2 Kinds of Tools DIRECT INDIRECT Originally intended for affiliate managers Those managers can adapt for their usage
- 7. Streamline It! stream·line verb /ˈstrēmˌlīn/ : to make (something) simpler, more effective, or more productive Source: Merriam-Webster Dictionary : to make (an organization or system) more efficient and effective by employing faster or simpler working methods Source: Google Use tools to streamline the routine tasks that support the 5 pillars!
- 8. - 1 - Tools for Recruitment
- 9. Linkdex Publisher Discovery
- 10. Interrogation of program-specific tracking domains Linkdex Publisher Discovery
- 11. NerdyData
- 12. 5IQ Database of 125k+ affiliates sending traffic to over 15k brands searchable by: 1. Category 2. Traffic source 3. Traffic destination (competitor analysis) Fee is charged per line of exported data.
- 13. 5IQ
- 14. Source: Technorati Media 2013 Digital Influence Report Influencer Outreach
- 15. Bloggers & Niche Websites BlogDash Blogger LinkUp eCairn.com (bloggers & communities) GroupHigh.com inkybee Outreachr (websites & social profiles) Pitch It To Me
- 16. “DO-IT” Approach to Bloggers Key Elements: o Disclosures o Openness o Incentives o Targetedness
- 17. Source: AffiliateBenchmarks 2013 Global Advertiser Research Report Most Desired Affiliate Types
- 18. Source: AffiliateBenchmarks 2013 Global Affiliate Research Report Social Media Used by Affiliates
- 19. Social Networks CircleCount (Google+) FindPeopleOnPlus (Google+) Google+ Ripples AgoraPulse (Facebook and Twitter) LinkedIn Tools: LinkedIn.com/pulse/discover LinkedIn “Posts” Search
- 20. Twitter Followerwonk SocialBro Topsy (analytics tool | see “Experts” section) Twellow Twitter Search
- 21. Cross-Platform BuzzStream (all sorts of content websites) Klout (an array of social media) Kred (social media | check out “Communities”) Little Bird NOD3x (free for Google+ and YouTube, upgrade for Twitter, FB, blogs) PeerIndex Simply Measured (analytics tool for Twitter, FB, YouTube, Google+)
- 22. Similar Websites
- 24. SimilarSites.com Check out also their Firefox add-on & Chrome plugin!
- 25. More: Related Websites (Chrome Plugin) SimilarPages.com SimilarSiteSearch.com Similar Site Tools
- 28. Backlink Tools SEOquake (free toolbar) Ahrefs (from $79/mo) Backlink Watch (free)
- 30. Email Address?
- 32. Peepmail
- 35. Affiliate Directories Nearly 1/5th of affiliates use them Just a few to consider: AffiliatesDirectory.com AffiliateFirst.com AffiliatePrograms.com AffiliateRanker.com AffiliateScout.com AffiliateSeeking.com AllAffiliatePrograms.com AssociatePrograms.com JamAffiliates.com Top-Affiliate.com
- 36. Source: AffiliateBenchmarks 2013 Global Advertiser Research Report Top Recruitment Methods (adv)
- 37. Source: AffStat 2014 Report by Affiliate Summit Top Recruitment Methods (aff)
- 38. Find & Invite (on Network)
- 39. Find & Invite (on Network)
- 40. Find & Invite (on Network)
- 41. Free Exposure Opps (Network) Examples: o CJ: “CJ Monthly” newsletter o Rakuten: “New & Notable Advertisers” blog o ShareASale: “New & Notable Merchants” posts, deals databases (regular & BF/CM) o AvantLink: social media announcements o Webgains: publisher newsletter
- 42. Paid Exposure Opps (Network)
- 43. Paid Exposure Opps (Network)
- 44. - 2 - Tools for Activation
- 45. Only ≈10% of Affiliates = Active OPPORTUNITY!
- 46. Affiliate Segmentation “As a retailer, you likely segment your consumers… Segmentation can also be applied to your affiliate marketing channel. Just as different types of customers require different levels of service, different types of affiliates require different resources.” — Carolyn Kmet, former Director of Affiliate Marketing at Groupon
- 47. Affiliate Segmentation Criteria: o Type o Performance o Niches o Terms/Payouts
- 48. Email Source: AffStat 2014 Report by Affiliate Summit
- 49. GROUP INDIVIDUAL E.g.: Regular newsletter Segment-specific email Announcement E.g.: Acceptance email Tool/feed approval email One-on-one outreach Email
- 50. Example Congratulations! You have just been approved for FTP access to the HalloweenMart.com's affiliate datafeed. Import our datafeed soon, send $799 in sales by February 28, 2015, and I will deposit a $50 cash bonus (on top of your commissions) into your ShareASale account. With our 30-day affiliate-referred AOV exceeding $50, reaching this goal is not hard, and we are looking forward to your participation!
- 51. - 3 - Tools for Policing Compliance
- 52. Remember… Do not call it a “violation” unless you’ve defined it as such in your TOS!
- 53. What to Police o Trademark abuse in paid search in domain names o Coupon usage o FTC disclosures o Brand placement(s)
- 56. Knockout value – metric which helps estimate advertiser’s loss (expressed in percentage of the time that the wrong ad is showing). http://www.leadtrackr.com/leadtrackr.php?id=59995 The Search Monitor (search)
- 58. Typo Assassin (URLs)
- 61. Media Thirst
- 62. Monitoring Brand Placements Brand = your most valuable asset. Safeguard it!!
- 63. Linkdex for Policing (on SAS) Filter on specific affiliate ID reveals sites with their links
- 64. Linkdex for Policing (on CJ) Filter on tracking domain for a single affiliate ID
- 65. Link Intelligence Tools Dissect redirects (for free) with: Tamper Data (Firefox add-on) Rex Swain's HTTP Viewer Fiddler Web Debugger
- 67. Judging by Address Bar:
- 68. Tamper Data (However) Reveals: CJ tracking URL
- 69. - 4 - Communication Tools
- 70. CRM Platform HTML Editor Streamline affiliate relationship management with a CRM platform (e.g., Nimble, SugarCRM, Salesforce CRM, InfusionSoft, Microsoft CRM). E.g., Adobe Dreamweaver ($20/mo), Weebly (from $4/mo), Firebug (free browser add-on), Coding the Web (Chrome extension), etc.
- 71. - 5 - Optimization (Intelligence Tools)
- 72. Keep in Mind… Competitive intelligence – “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Christopher West, Competitive Intelligence, p. 12) “The real purpose of competitive intelligence is to learn and to act” …not merely collect data or “develop information”. (Seena Sharp, Competitive Intelligence Advantage, p 101)
- 73. SEMrush
- 74. SEMrush
- 75. SEMrush AdSense publisher search yields prospective affiliates (that offer space where competitor's ads appear)
- 76. R C T E A Research (terms, stats, etc) Evaluate (how you stack up) Apply (the knowledge) Craft (your own strategy) Become Their Affiliate Tear (them) apart!!
- 77. In Conclusion…
- 78. I think, at a child's birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity. — Eleanor Roosevelt