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Buying and Selling
    Websites
     Chuck Mullins
     Founder
     Chuck@CashForYourSite.com
     CashForYourSite.com
Why Buy or Sell Websites

Reasons to Buy :

  -   Cash Flow

  -   Synergy

  -   Untapped Potential

  -   In-house Link Network
Why Buy or Sell Websites

Reasons to Sell :

  -   Cash Out

  -   Redeploy Capital

  -   Declining Market

  -   Focus on Core Business
Where to Buy and Sell Websites

    Auctions
      - Flippa.com
      - Venforo.com
      - Ebay.com

    Broker
      - QuietLightBrokerage.com
      - Latonas.com
      - WeSellYourSite.com
      - AcquisitionsDirect.com
      - WebsiteProperties.com
      - W3BusinessAdvisors.com
      - WebsiteBroker.com
Where to Buy and Sell Websites

   Market Place
     - CashForYourSite.com
     - BuyingandSellingWebSites.com
     - BizBuySell.com


   Miscellaneous
     - Craigslist
     - Forums
     - Contact Site Owners
     - Networking
How to Prepare a Site for Sale

  Add Google Analytics and make sure it is
  working properly!

  Create a clean verifiable Profit Loss
  Statement for the last 3 years.

  Tweak your website to increase revenue.

  Audit your website looking for obvious
  errors.

  Be Credible and Honest.
Due Diligence Tools
(F/P) - OpenSiteExplorer.org / SEOMoz.org
(F/P) - SEMRush.com
(F/P) - MajesticSeo.com
(F/P) - SpyFu.com
  (F) - BannedCheck.com
  (F) - SeoMastering.com
  (F) - YouGetSignal.com
(F/P) - DomainTools.com
(F/P) - CopyScape.com
  (F) - Alexa.com
(F/P) - Compete.com
  (F) – Archive.org
  (F) – BuiltWith.com

           F = Free       P = Paid
Additional Due Diligence
- Read the comments of other prospective buyers
- Research the seller not just the company
- Ask questions that you have already researched
  and know the answers to
- Ask seller to add you to their Google Analytics
  account
- Ask questions about potential revenue streams
- Ask what plans the seller had for the business
  moving forward
- Ask seller to verify all claims with documentation
- Ask about anomalies
- Ask about skills and time required to operate the
  site
- Ask, Ask, Ask!!!
How to Transfer the Site

Communication is key - Agree on specific
terms and a transition plan before you agree
to purchase the site.
What is your pain point ?
  High Value vs Low Value sites.
Have a contract prepared stipulating the
terms of the sale and how the transfer will
take place including time frames and
consequences.

Payment Terms ?
Seller Support ?
Non-Compete ?
Non-Disclosure ?
Non-Performance ?
How to Pay For a Site

Send Payment First:
   - Escrow.com
   - Paypal.com


After Transfer of Domain and Files in Hand:
Warning these methods have little to no recourse!

   - Check
   - Cash
   - Wire Transfer
   - Western Union

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Buying and Selling Websites by Chuck Mullins

  • 1. Buying and Selling Websites Chuck Mullins Founder Chuck@CashForYourSite.com CashForYourSite.com
  • 2. Why Buy or Sell Websites Reasons to Buy : - Cash Flow - Synergy - Untapped Potential - In-house Link Network
  • 3. Why Buy or Sell Websites Reasons to Sell : - Cash Out - Redeploy Capital - Declining Market - Focus on Core Business
  • 4. Where to Buy and Sell Websites Auctions - Flippa.com - Venforo.com - Ebay.com Broker - QuietLightBrokerage.com - Latonas.com - WeSellYourSite.com - AcquisitionsDirect.com - WebsiteProperties.com - W3BusinessAdvisors.com - WebsiteBroker.com
  • 5. Where to Buy and Sell Websites Market Place - CashForYourSite.com - BuyingandSellingWebSites.com - BizBuySell.com Miscellaneous - Craigslist - Forums - Contact Site Owners - Networking
  • 6. How to Prepare a Site for Sale Add Google Analytics and make sure it is working properly! Create a clean verifiable Profit Loss Statement for the last 3 years. Tweak your website to increase revenue. Audit your website looking for obvious errors. Be Credible and Honest.
  • 7. Due Diligence Tools (F/P) - OpenSiteExplorer.org / SEOMoz.org (F/P) - SEMRush.com (F/P) - MajesticSeo.com (F/P) - SpyFu.com (F) - BannedCheck.com (F) - SeoMastering.com (F) - YouGetSignal.com (F/P) - DomainTools.com (F/P) - CopyScape.com (F) - Alexa.com (F/P) - Compete.com (F) – Archive.org (F) – BuiltWith.com F = Free P = Paid
  • 8. Additional Due Diligence - Read the comments of other prospective buyers - Research the seller not just the company - Ask questions that you have already researched and know the answers to - Ask seller to add you to their Google Analytics account - Ask questions about potential revenue streams - Ask what plans the seller had for the business moving forward - Ask seller to verify all claims with documentation - Ask about anomalies - Ask about skills and time required to operate the site - Ask, Ask, Ask!!!
  • 9. How to Transfer the Site Communication is key - Agree on specific terms and a transition plan before you agree to purchase the site. What is your pain point ? High Value vs Low Value sites. Have a contract prepared stipulating the terms of the sale and how the transfer will take place including time frames and consequences. Payment Terms ? Seller Support ? Non-Compete ? Non-Disclosure ? Non-Performance ?
  • 10. How to Pay For a Site Send Payment First: - Escrow.com - Paypal.com After Transfer of Domain and Files in Hand: Warning these methods have little to no recourse! - Check - Cash - Wire Transfer - Western Union