Want to learn 25 proven ways to increase your sales, with real examples? Get actionable ideas to boost your blog, email and social sales. Attendees are also eligible for a complimentary site review. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Email Hunter Boyle, Sr Business Development Manager, AWeber (Twitter @hunterboyle)

1. 25 List Building Tricks
Ideas, Examples and Resources
to Improve Your Email ROI
Hunter Boyle
Sr. Business Development Manager, AWeber
@hunterboyle - @aweber
Tuesday, Aug. 14, 2012
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2. The Big Five
Identify your UVP
(unique value proposition)
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3. The Big Five
Start a Swipe File
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4. The Big Five
Listen to your readers
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5. The Big Five
Clarify your UVP
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6. The Big Five
TEST, TEST, TEST
(with a calendar)
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7. The Top 20
Engagement Scorecard
- David Daniels, ClickZ
@EmailDaniels
bit.ly/engage-index
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8. The Top 20
Video Opt-In Plug
38% more opt-ins
vs. annotations
- Tim Carter,
AsktheBuilder.com
bit.ly/38-video-gain
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9. The Top 20
Pop-Up/Lightbox
Weekly opt-in average
increased 64.7%
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10. The Top 20
Pop-Up/Lightbox
Pop-up drives 70% of - @Mike_Stelzner,
email sign-ups SocialMediaExaminer.com
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11. The Top 20
Pop-Up/Lightbox
Without it, subscriptions - @CSPenn,
“fell off a cliff” ChristopherSPenn.com
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12. The Top 20
Free Updates Tab
2% of traffic - @DerekHalpern,
20% CVN rate SocialTriggers.com
1,000 new names in 3 mo.
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13. The Top 20
Free Ebooks
5,000 new readers per year,
four years running
- Bob Serling,
ProfitAlchemy.com
bit.ly/40-sales-gains
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14. The Top 20
Free Webinar Series
200% list growth YTD - @DannyIny,
(Jan-July 2012) FirepoleMarketing.com
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15. The Top 20
Put Forms Near Content
Blog updates list
tripled in
five months
- @DerekHalpern,
SocialTriggers.com
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16. The Top 20
Go ROGUE
~30% more opens vs.
series average;
strong social buzz
- Ann Handley,
MarketingProfs.com
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17. The Top 20
Get HIGH on Blogs
TIP: Find guest blogs that put your bio/link
above the post for more traffic
- Jeff Ente,
WhosBloggingWhat.com
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18. The Top 20
Play Up Social Proof
TIP: Use strong 3rd-party credibility indicators
(quotes, awards, stats) with opt-in forms
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19. The Top 20
Create Autoresponders
TIP: Turn confirmation or welcome emails
into a series encouraging interaction
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20. The Top 20
Leave Readers Hanging
(not new subscribers)
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21. The Top 20
SEGMENT
TIP: Segment Actives vs. Inactives;
Send reactivation series to Inactives
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22. The Top 20
Research
ClickZ
Copyblogger
Marketing Sherpa
Marketing Experiments
Marketing Land
Marketing Pilgrim
Marketing Profs
Which Test Won
Who's Blogging What
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23. The Top 20
Gimme Five!
(Your turn + Q&A)
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24. Thank You!
Hunter Boyle
Sr. Business Development Manager, AWeber
Connect with me …
 Follow me on Twitter: @hunterboyle
 Email me at: hunterb@aweber.com
For more ideas and examples, visit: www.AWeber.com/Blog
Become an AWeber Affiliate and get 30% monthly recurring commissions
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