The document outlines 10 ways for an affiliate program to stand out and improve marketing to and through affiliates. It recommends (1) optimizing for keywords on affiliate networks, (2) outranking competitors on search engines, (3) offering incentives for affiliates to activate, (4) providing performance incentives like bonuses, and (5) innovating to differentiate the program. It also suggests (6) supporting mobile affiliates, (7) adding pay-per-call models, (8) implementing co-branding, (9) using micro-banners, and (10) providing personalized support.