presentation about PE of mass media..

1. POLITICAL ECONOMY OF
MASS MEDIA
DIVIN CP

2. WHAT IS POLITICAL ECONOMY
 Studying how different types of values are
produced, distributed, exchanged, and
consumed. And how these aspects are related.

3. Political economy of mass media
 an approach to studying media whose focus is
attenuated towards the ways in which media is
produced, distributed and consumed, rather
than on analyzing the interpretations of the
signs and symbols found within texts.

4. NOAM CHOMSKY
 father of modern
linguistics
 Was voted the
"world's top public
intellectual" in a
2005 poll

5. Theory's that defines PE of mass
media
 Propaganda model
 Manufacturing consent
 Media Hegemony

6.  PRIMING
 FRAMING
 AGENDA SETTING

7. PROPAGANDA MODEL
 The size and ownership of mass media
corporations
 The economic model predicated on generating
revenue via corporate advertising;
 The reliance on ‘trusted sources’ which frequently
means using government or corporate
spokespeople who spend vast sums on public
relations and lobbying;
 The ability of financially or politically privileged
actors to provide flak, negative responses to
critical media coverage
 An ideological filter described as anticommunism

8. THANK YOU
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