This document discusses how different colors symbolize and communicate different meanings. It examines colors such as black, white, red, orange, brown, pink, purple, gray, blue, and different shades of green. For each color, examples of objects commonly associated with that color are provided, as well as what the color symbolizes based on those associations. The document also includes examples from magazine advertisements and layouts annotated to explain how the use of specific shades of colors communicate different meanings in different contexts.
3. Black
Represents bad luck Represents darkness, fear, Looks professional.
bad, death, mystery.
Represents evil, darkness, the woman in the
Represents professional, mysterious, modern.
picture shows her heart is cold, no feelings.
4.
5.
6. Symbolises
Symbolises pureness. Sterile. Symbolises coldness, but
happiness, pureness, clean
also the beauty of winter.
celebration, unique.
-clean
-sterile
Symbolises sweetness, is Symbolises
tasty, also pure pureness, sterile, healthy, soft.
7.
8.
9. Represents wealth. Represents sour, something
Represents uncomfortable.
luckiness.
Represent sadness, because yellow
leaves represent autumn, and Represents danger.
autumn is a sad and calm season. Represent
classiness, celebrations.
13. Orange
Represents a sweet Represents a strong
Symbolises a sneaky
fruit, used mostly for colour, full of strength
colour, as the
natural juices. (energy) as the tiger.
fox, also fast (energy)
Represents
healthiness, because
carrot is a healthy
vegetable.
17. Brown
Represents a natural Represents strongness, because
growth, dirt, earth. it has a strong taste, and brown Represents growth, and
is a strong colour. strongness, because tree
trunk is strong, but it also
represents nature.
Represents sweetness, but also
Represents danger, because Represents fear, and also dark chocolate, has a bitter
bears ar dangerous. freedom. taste.
18. Brown - what
communicates/symbolises?
Seal Brown
Chocolate advert, shows pleasure eating it,
because its brown melted chocolate.
Shows that using the brown shampoo for
brunettes , will make the woman look very
attractive.
19. Red can symbolize many things from blood, to
love, lust, danger importance and many more.
Basically red symbolizes strong emotions, or things
of strong emotions.
Red can also symbolize
excitement, energy, speed, strength, danger, passio
n, and aggression. The colour of blood and
fire, represents life and vitality
Red also is a colour
The rose of importance.
symbolises Love Usually used on
and passion. stop signs or
important
messages
20. Represents
passion and
seduction. It’s
feminine.
Evil
• The colour red grabs
attention and
• Use red to suggest
speed combined with
confidence and perhaps
Blood - danger even a dash of danger.
In the bible the Represents
apple Eve ate is a sex appeal
connotation of and desire
sin.
21. Pink is the colour of universal love.
Pink is a quiet girly colour. Lovers of beauty
Pink is a very favour pink.
feminine
colour for A lighter shade of pink represents innocence
females.
22. Calming: Pink calms our emotional energies.
Affectionate: Pink offers warmth and
tenderness to friends and family.
Caring: Sensitivity and tender loving care relate
to pink's feminine and energies.
Immature: Pink is the color of the sweet young
girl, before life's experiences take over.
24. Purple
Different Shades of Purple :
Lilac Amethyst Eggplant
Shows freshness, because lilac has a Shows wealth, royalty. Shows growth.
fresh smell, and also growth.
Plum Purple hair
Shows health. Shows rebellion, but
also style.
Purple is warm and cool, shows royalty. Purple has light and
dark shades from palest orchid to deep dark violet and indigo.
25. Objects that are associated with the
colour …
How and
why they use them ?
Royalty clothes – They wear them to show
richness, wealth and that they from a royal
family, they have power and luxury.
26. What it is that purple Symbolizes ..
Royalty
Power
Creativity
Wisdom
Spiritual Knowledge
Magic
Mysterious
Combination of Red and Blue
27. Shades of gray
All shades of gray can be good, neutral background
colors. Use lighter grays in place of white and darker
gray in place of black.
28. Gray
Metal Eagle Elephant Gray suit
Shows cold, because metal is Shows power, strength, Shows power, because Represents oldness,
cold when you touch it. coldness, seriousness, as the elephants are big, but also also classiness.
eagle. nature.
Emotionless
Classic Colour
Wisdom What gray
Neutral symbolises.
Symbolizes old fashion
29. Objects that are associated with the
colour …
The expression “gray-hair” is
sometimes used to refer to an
elderly person
31. Objects that are associated with
colour Blue
Blue sky- calm Blue sea- calm Winter- cold atmosphere
Blue room- Calm Car-
and restful Lobster- strong, cold
masculine, fast, cool
, powerful
32. What it communicates/symbolises (you must consider different shades) with 2-3 examples to
support. The examples should be from magazines: adverts or layouts. The examples should be
annotated to explain how and why it communicates different meanings.
Peaceful, calming and Colour is not a darker Darker shade-
relaxing shade of blue- show masculine, advert is
Showing that this place feminine only for men (men
is relaxing- calming sky watch & bracelet)
and water
34. Objects that are associated with
colour Green
Frog- life, slimy
Lime (Fruit)- Nature- calming,
growth, refreshing wealth, tranquillity
Money-
energy wealth, genero
sity
35. What it communicates/symbolises (you must consider different shades) with 2-3 examples to
support. The examples should be from magazines: adverts or layouts. The examples should be
annotated to explain how and why it communicates different meanings.
Darker shade of green-
Symbolises wealth- envy, sexiness (how the Green trees- growth
amount of the ring model is lying down and the of nature, peace
dress is above her knees)
