1. Maissenhälter, Reetz – Alexy, Milanow
Kick-off
1
Advanced Topics in Entrepreneurship
Benedikt Maissenhälter / David Reetz
Prof. Dr. Oliver Alexy / Prof. Hana Milanov PhD
Applied Business
Venturing
Session #9
Stefan Drüssler
Tobias van der Linden
The Boston Consulting Group
Slide Writing
Presentation Training

2. Session
Date
Time and Room
Topic
# 1
October 17, 2013
10.00 -12.00
Room 0544
Kick-off
# 2
October 31, 2013
9.00 -15.00
Room 6009 (Karlstr. 45)
Ideation & Creativity
# 3
November 14, 2013
10.00 -12.00
Room 0544
Technology & Entrepreneurship
# 4
November 27, 2013
12.30 -15.00
Room 6009 (Karlstr.45)
Elevator Pitch
# 5
December 13, 2013
9.00 -13.00
Room 0544
Strategy
# 6
December 19, 2013
10.00 -12.00
Room Z1.534
Route to Market & Operationalization
# 7
January 19-21, 2014
9:15 Dep. from Hbf
3-Day Field Trip to Berlin
# 8
January 24, 2014
10.00 -12.30pm
Room 0544
Financing a Start-up
# 9
January 30, 2014
14.00 -17.30pm
Room 6009 (Karlstr. 45)
Slide Writing and Presentation Training
# 10
February 04, 2014
10.00 -14.00
Room Z536
Final Presentation and Course Wrap-up
2
Sessions

3. 3
10:15
Team A – Leadbees
Schedule Session #10
10:45
Team B – 360Schule
11:15
Team C – Water Purification
11:45
Team D – Konux
12:15
Team E – Surf Pulse
12:45
Team F – SIM Card
1:15
Course Wrap-up & Feedback
10:00
Room Z536

4. Any questions concerning your presentation?

5. 5
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
Your feedback on last week’s session

6. 6
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
#9: Slide Writing & Presentation Training

7. 7
#9: Slide Writing & Presentation Training
§ Effective and professional
communication of your business idea
§ Slide writing training (90 min)
§ Presentation training (90 min)
Tobias van der Linden
Stefan Drüssler
Management Consulting

8. 8
5 days left – get ready!
TUM Entrepreneurship Research Institute
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9. Your Pitch: 10 min + 10-15 min Q&A

10. 10
Your Project
Presentation – content we expect you to cover
à also check the guideline provided on Moodle
10min pitch (10-15min Q&A)
1) Opportunity / business idea description
2) Market analysis
3) Competitor analysis (brief)
4) Outline of the business model and raw financial model
5) Operationalization plan
6) Risk factors / uncertainties (brief)
7) Backup

11. 11
The Jury – The Tech Entrepreneur
Dr. Florian Wolf
Founder and CEO, Mergeflow
§ PhD from MIT
§ Founded Mergeflow in 2006
§ Technology scouting
§ Based on software analysis of data streams

12. 12
The Jury – The Investor
Markus Weitzel
Investment Manager, Fraunhofer Venture
§ Dipl-Kfm. (TUM-BWL)
§ Previously founder and co-CEO,
baimos technologies
§ Security technology for the automotive
industry, facility management, and IT

13. 13
Likely Q&A Questions from the Jury
§ How do you plan to finance your expenses (cost of living etc) until you can cover
your expenses through income from your company?
§ What is your team's technological background?
§ What practical experience do you have in the field in which you plan to offer your
product / solution / service?
§ How is the technology you offer different from other available technologies?
§ Who else is or will likely be active in your market?
§ How do you price your product / solution / service?
§ Are there any positive scale effects (i.e. your revenue increases exponentially with the
effort (manpower etc) you have to put in)? Do you have negative scale effects covered
(negative scale effect = the effort you have to put in increases exponentially with your
number of customers, sold products, etc.)?