Music : your social media optimisation

Rynda LAUREL
Vincent BOUTON
Timothée DE L AITRE
Pierre-François YVEN
How to
use web-based tools
for Social Media
Content Creation &
Community Management
Artists & Labels :
TWITTER:
@af83media
@rynda
#mama83
Presented by Rynda Laurel
October 15 & 16, 2010

2© 2010 af83 Tous droits réservés
TWITTER: @af83media @rynda #mama83
WHERE DO YOU START?

#1 for sharing pictures
#2 for sharing videos
FACEBOOK
550 million users worldwide (including 19
million in France)
600 million search per day
55 million tweets per day
TWITTER
180 millions users worldwide
(including 150-200,000 in France)
MYSPACE
95 millions unique viewers in august 2010
Still a reference for all music artists.
#1 for sharing videos in France & worldwide
2nd biggest search engine

THE FAB 5

THE FAB 5:
WEBSITE
with
BLOG
and
NEWSLETTER
Social Media Darlings:
FACEBOOK
YOUTUBEMYSPACE
TWITTER

THE FAB 5: Artist Sample
WEBSITE
with
BLOG
and
NEWSLETTER
facebook, twitter,
myspace, youtube
FACEBOOK
YOUTUBEMYSPACE
TWITTER
MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE…

THE FAB 5: Indie Label Sample
WEBSITE
with
BLOG
and
NEWSLETTER
facebook, twitter,
myspace, youtube
FACEBOOK
YOUTUBEMYSPACE
TWITTER
MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE…

BUILD A SITE with a BLOG & NEWSLETTER

Rule #1: No flash!
Rule #2: Make a strong front page.
Rule #3: Keep it simple.
Rule #4: Keep it updated.
Rule #5: Make it personal.
Rule #6: Create a community
From Hypebot http://bit.ly/dfgKFf

1. FACEBOOK

CUSTOMIZE FACEBOOK…

http://www.facebook.com/bandpage?v=info

http://apps.facebook.com/ilike/artist_tour_1

http://www.facebook.com/apps/application.php?id=11423005270

EVENTS
YOUTUBE

2. TWITTER

There are many resources about
Twitter etiquitte and language…
do some research then jump in…
Learn the following:
@reply
RT
RT vs
#hashtags
#MM (Music Monday)
#FF (Follow Friday)

THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT.
MAKE IT yours…
change design & use a good icon/photo.

NOTE WHEN SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM.

MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL.

22© 2010 af83 Tous droits réservés http://apps.facebook.com/selectivetwitter/
http://twitter.com/goodies/widgets
TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK
http://oneforty.com/category/Music
(a few)
TWITTER TOOLS

Tweet For A Track:
Viral and tracking tool
#TFAT
(a few)
TWITTER TOOLS

3. MYSPACE

4. YOUTUBE

BLOGS

SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/
GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/)
FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook
BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/
TWITTER: http://wordpress.org/extend/plugins/twitter-tools/
YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/
AUDIO: http://wordpress.org/extend/plugins/audio-player/
NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/
FLICKR: http://wordpress.org/extend/plugins/flickr-widget/
IT’S ALL ABOUT THE PLUG INS…

VIDEO

YouTube: The reference Dailymotion: made in France Viméo: creative & business
Livestream Ustream
Hey!spread TubeMogul

EXPANDING YOUR REACH
WITH WIDGETS & MARKETING
& TOURING APPS

TIME SAVERSMANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC…

HootSuite

TweetDeck

Seesmic 2

MONITORING

ALERTS

GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!!

REAL-TIME SEARCH

USE SEARCH AND LISTS TO FIND OUT INFORMATION…
http://search.twitter.com/
AND ON HOOTSUITE…

AUDIENCE
MEASUREMENT

How is it working?

Numbers are nice but real-time in-real-life
interactions are priceless.
Judge also by your digital downloads, CD &
merch sales, and live shows.

SHARE RELEVENT CONTENT

FACEBOOK «!like!» other artists, comment, engage
TWITTER create Lists, RT, #MM (Music Monday)
SHARE MUSIC: Your own and those artists you like use
blip.fm, song.ly, last.fm, spotify
SHARE BLOGS: Your own and those relevent to your music…

SHARE RELEVENT CONTENT: PHOTO
More then press shots, upload interesting images
FACEBOOK upload from your mobile…
TWITTER use yfrog & Twitpic
PHOTOS: Join Picassa or Flickr
ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING
PHOTOS SO THEY APPEAR IN SEARCH

INTERACT WITH YOUR FANS
FACEBOOK TWITTER MYSPACE YOUTUBE:
~check in daily , answer? & RT, comment on
FAN posts
~once a week engage in real-time with your FANS

EXCLUSIVE CONTENT, CONTESTS & EXPERIENCES

GIVE AWAY FREE CONTENT
In exchange for valuable information and support…

GOOD RULES FOR SHARING… FROM ARIEL HYATT
Musician’s Social Media Pyramid
LIKE: BREAD, CEREAL, PASTA
SERVINGS (RECOMMENDED FREQUENCY):
3 - 4 OUT OF EVERY 10 POSTS
GROUP 1. DIRECT ENGAGEMENT
LIKE: MEAT, POULTRY, FISH, BEANS, EGGS
SERVINGS (RECOMMENDED FREQUENCY): 2 - 3
OUT OF EVERY 10 POSTS
GROUP 3. CURATE CONTENT
(AKA SELF PROMOTION)
LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)
1 OUT OF EVERY 10 POSTS
GROUP 5. SHINING A LIGHT ON YOURSELF
LIKE: MILK, CHEESE & YOGURT
2 OUT OF EVERY 10 POSTS
GROUP 4. A PICTURE SAYS 1,000 WORDS
LIKE: FRUITS & VEGETABLES
2-3 OUT OF EVERY 10 POSTS
GROUP 2: SHINE A LIGHT ON OTHERS

REMEMBER:
MUSIC FIRST
BE AUTHENTIC…
DON!’T JUST PROMOTE..
SHARE & ENGAGE
BUILD FANS FOR LIFE

Rynda LAUREL
Vincent BOUTON
Timothée DE L AITRE
Pierre-François YVEN
MERCI!
contact@af83media.com
TWITTER:
@af83media
@rynda
#mama83
All background photos by Rynda Laurel
Artist likeness and screengrabs for informational purposes only…

Music : your social media optimisation

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