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Going Social

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Aerin Guy
Aerin Guy

Delivered to CAS Toronto on April 14, 2010, this workshop is an overview of social media theory, tools, best practices, and places to start.

Tecnologia
1 de 54
Going Social ,[object Object],[object Object],[object Object]
Welcome! ,[object Object]
About me
@aeringuy [email_address] www.gospacerace.co m LinkedIn: Aerin Guy Facebook: Aerin Guy Delicious: Aerin Guy
Agenda 1. Me, and you 2. Social Web: An overview 3. Tools of the trade 4. Case studies 5. Setting goals and metrics 6. Questions and follow up
Let’s start with something visual ,[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
People want to connect Text
social media ,[object Object],[object Object],[object Object]
 
shift ,[object Object],[object Object],[object Object],[object Object]
search exercise ,[object Object]
some benefits of using social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications ,[object Object],[object Object],[object Object]
Turn the bullhorn around (Tara Hunt, The Whuffie Factor) (Tara Hunt, The Whuffie Factor)
community
community ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
tremendous changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital is here
[object Object],[object Object],[object Object]
Web 1.0, 2.0, 3.0
New goals?
New audience
New channels
New goals ,[object Object],[object Object],[object Object],[object Object]
New audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
New channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The socially enabled, 2.0 experience website
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs
[object Object],[object Object],[object Object],[object Object],[object Object],blogging: Be FOUND!
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweetdeck/Hootsuite ,[object Object],[object Object],[object Object],[object Object]
Social Networks
goals ,[object Object],[object Object]
People ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object]
Technology ,[object Object],[object Object],[object Object]
Metrics
Define success ,[object Object],[object Object],[object Object],[object Object]
ROI and metrics
Reality sets in ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],baby steps
Building Capacity: 5 BIG ISSUES ,[object Object],[object Object],[object Object],[object Object],[object Object]
how it can work ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hot tips ,[object Object],[object Object],[object Object],[object Object]
case studies: ,[object Object],[object Object],[object Object],[object Object]
Campaign storm
Questions
Thank you

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Going Social

Notas do Editor

  1. come up with measurements based on a specified time frame and arena. Do you have 3 positive conversations a week on a project you’re working on? Where are the arenas you are trying to reach people? where are your competitors - and what have they done successfully?