1.
Design Thinking for multicultural decentralized
workforce
A creative process which fosters innovation and
helps connecting ideas.

2.
1.Design thinking
converts need into
demand.
It’s a human-centered
approach to problem
solving that helps
people to become more
innovative and creative.

3.
Design Thinking
Visualization
Business Model Generation
Storytelling

4.
Design Thinking & Visual Communication
provide a powerful competence cluster
crossing the boundaries

5.
 When do you need this Design Thinking?
Cross Cultural Knowledge Management
Open Innovation
Creative Marketing
Content Marketing
Guerilla Marketing
e-Marketing
Niche-Marketing
Project Management

6.
Design Thinking is a tool
not « the » Magic Potion

7.
Ok. Looks a little bit messy, but it’s the
visualization of a complex process:
.

8.
2. Let’s make it simple …and a design.

9.
Visual Thinking
is

10.
Just a permanent cycle to and fro,
a perpetuum mobile.

11.
The Look outside the box:
 Design Thinking as tool & method:
 Why & For Whom? Let’s connect the dots.
 Visualization as fine-tuning
of ideas and ideation processs
 How & With Whom? Make it intellisible.

12.
What happens between
Design Thinking
Know-how, creativity.
&
Visual Communication?
The taste of excellence.

13.
The added value for Design Thinking and
Visualization in Cross-Cultural Communication?
① Idea & information aggregation, instantly.
② Instant connectivity & interaction, glocally.
③ Interactivity inside a communication hub,
decentralized.

14.
Visual Communication doesn’t need
words and sounds. It’s cross-lingual.

15.
Everybody understands
the message.
the last tree gone

16.
for some

17.
at ununi

18.
You want to know how to aggregate useful
data, information & knowledge
and to convert them into intellisible
content in a Design Thinking Process?

19.
Translate them into intellisible
content in real time?

20.
Design Thinking Process for
Creative Cross Cultural Business Strategies
is creating interaction …visible interaction.
• Create empathy
• Mental Layer
Design as
expression
Design as
Interaction
• Connectivity
• How ideation brings
ideas to life
• communication loop
• Call To Action
This interaction requires a follow-up:
Storytelling for creative empathy.
Cross-Cultural, if possible, for viral efficiency.
Design as
Process

21.
"And you who wish to represent by words the form
of man and all the aspects of his membrification,
relinquish that idea.
For the more minutely you describe the more
you will confine the mind of the reader,
and the more you will keep him from the knowledge
of the thing described.
And so it is necessary to draw and to describe."
Leonado da Vinci.1506

22.
① Synthezing Process
② Sketch Notes
③ Infograph software
④ Html Graph
⑤ Tweet Spectrum
⑥ Wordle/Tagxedo
⑦ Google Public Data
Explorer

23.
Design Thinking
Visual Communication
3. Storytelling
Digital Storytelling
Transmedia Storytelling
Dr.Angelica Laurençon
Cross-Cultural Diversity Management.2013. FBS.

24.
We’ll keep all this rich
content for you… and
for the next session.
Angelica Laurençon
Cross-Cultural Diversity
Management.2013. FBS.
And how to create a compelling
dynamic story with these tools…

25.
3. Storytelling
Let the pictures tell the
story and create
interaction.