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Design Thinking for multicultural decentralized
workforce

A creative process which fosters innovation and
helps connecting ideas.
1.Design thinking
converts need into
demand.

It’s a human-centered
approach to problem
solving that helps
people to become more
innovative and creative.
Design Thinking

Visualization

Business Model Generation

Storytelling
Design Thinking & Visual Communication
provide a powerful competence cluster
crossing the boundaries
 When do you need this Design Thinking?
Cross Cultural Knowledge Management
Open Innovation
Creative Marketing
Content Marketing
Guerilla Marketing
e-Marketing
Niche-Marketing
Project Management
Design Thinking is a tool

not « the » Magic Potion
Ok. Looks a little bit messy, but it’s the
visualization of a complex process:
.
2. Let’s make it simple …and a design.
Visual Thinking
is
Just a permanent cycle to and fro,
a perpetuum mobile.
The Look outside the box:
 Design Thinking as tool & method:
 Why & For Whom? Let’s connect the dots.

 Visualization as fine-tuning
of ideas and ideation processs
 How & With Whom? Make it intellisible.
What happens between

Design Thinking
Know-how, creativity.

&
Visual Communication?

The taste of excellence.
The added value for Design Thinking and
Visualization in Cross-Cultural Communication?

① Idea & information aggregation, instantly.
② Instant connectivity & interaction, glocally.
③ Interactivity inside a communication hub,
decentralized.
Visual Communication doesn’t need
words and sounds. It’s cross-lingual.
Everybody understands
the message.

the last tree gone
for some
at ununi
You want to know how to aggregate useful
data, information & knowledge
and to convert them into intellisible
content in a Design Thinking Process?
Translate them into intellisible
content in real time?
Design Thinking Process for
Creative Cross Cultural Business Strategies
is creating interaction …visible interaction.

• Create empathy
• Mental Layer
Design as
expression

Design as
Interaction
• Connectivity

• How ideation brings
ideas to life
• communication loop

• Call To Action

This interaction requires a follow-up:
Storytelling for creative empathy.
Cross-Cultural, if possible, for viral efficiency.

Design as
Process
"And you who wish to represent by words the form
of man and all the aspects of his membrification,
relinquish that idea.
For the more minutely you describe the more
you will confine the mind of the reader,
and the more you will keep him from the knowledge
of the thing described.
And so it is necessary to draw and to describe."

Leonado da Vinci.1506
① Synthezing Process
② Sketch Notes
③ Infograph software

④ Html Graph
⑤ Tweet Spectrum
⑥ Wordle/Tagxedo
⑦ Google Public Data
Explorer
Design Thinking
Visual Communication

3. Storytelling

Digital Storytelling
Transmedia Storytelling
Dr.Angelica Laurençon
Cross-Cultural Diversity Management.2013. FBS.
We’ll keep all this rich
content for you… and
for the next session.

Angelica Laurençon
Cross-Cultural Diversity
Management.2013. FBS.

And how to create a compelling
dynamic story with these tools…
3. Storytelling
Let the pictures tell the
story and create
interaction.

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Design Thinking and Visualization in Cross-Cultural Communication

  • 1. Design Thinking for multicultural decentralized workforce A creative process which fosters innovation and helps connecting ideas.
  • 2. 1.Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people to become more innovative and creative.
  • 4. Design Thinking & Visual Communication provide a powerful competence cluster crossing the boundaries
  • 5.  When do you need this Design Thinking? Cross Cultural Knowledge Management Open Innovation Creative Marketing Content Marketing Guerilla Marketing e-Marketing Niche-Marketing Project Management
  • 6. Design Thinking is a tool not « the » Magic Potion
  • 7. Ok. Looks a little bit messy, but it’s the visualization of a complex process: .
  • 8. 2. Let’s make it simple …and a design.
  • 10. Just a permanent cycle to and fro, a perpetuum mobile.
  • 11. The Look outside the box:  Design Thinking as tool & method:  Why & For Whom? Let’s connect the dots.  Visualization as fine-tuning of ideas and ideation processs  How & With Whom? Make it intellisible.
  • 12. What happens between Design Thinking Know-how, creativity. & Visual Communication? The taste of excellence.
  • 13. The added value for Design Thinking and Visualization in Cross-Cultural Communication? ① Idea & information aggregation, instantly. ② Instant connectivity & interaction, glocally. ③ Interactivity inside a communication hub, decentralized.
  • 14. Visual Communication doesn’t need words and sounds. It’s cross-lingual.
  • 18. You want to know how to aggregate useful data, information & knowledge and to convert them into intellisible content in a Design Thinking Process?
  • 19. Translate them into intellisible content in real time?
  • 20. Design Thinking Process for Creative Cross Cultural Business Strategies is creating interaction …visible interaction. • Create empathy • Mental Layer Design as expression Design as Interaction • Connectivity • How ideation brings ideas to life • communication loop • Call To Action This interaction requires a follow-up: Storytelling for creative empathy. Cross-Cultural, if possible, for viral efficiency. Design as Process
  • 21. "And you who wish to represent by words the form of man and all the aspects of his membrification, relinquish that idea. For the more minutely you describe the more you will confine the mind of the reader, and the more you will keep him from the knowledge of the thing described. And so it is necessary to draw and to describe." Leonado da Vinci.1506
  • 22.
  • 23. ① Synthezing Process ② Sketch Notes ③ Infograph software ④ Html Graph ⑤ Tweet Spectrum ⑥ Wordle/Tagxedo ⑦ Google Public Data Explorer
  • 24. Design Thinking Visual Communication 3. Storytelling Digital Storytelling Transmedia Storytelling Dr.Angelica Laurençon Cross-Cultural Diversity Management.2013. FBS.
  • 25. We’ll keep all this rich content for you… and for the next session. Angelica Laurençon Cross-Cultural Diversity Management.2013. FBS. And how to create a compelling dynamic story with these tools…
  • 26. 3. Storytelling Let the pictures tell the story and create interaction.

Notas do Editor

  1. For all thesetopicsyouneedpermanently new ideas for problemsolving, ideas to generate new business and new opportunities.
  2. What’s the use for design thinking & thinking visually in today’s global business? Design Thinking is an process where from the beginning to the end you have to look outside the box, i.e. with the eyes of somebody else: Your target public, your partners, your co-workers, your competitors. Normally design thinking is made for corporations, small businesses, startuppers, entrepreneurs, and is a perfect tool for cross-cultural communication, business relationship, joint ventures. It’s also the right tool for knowledge transfer, particularly in cross-cultural collaboration, if this design thinking gets support from visualization. Visual thinking continues the design thinking process, but encouraging to pitch the ideation, to put all the words behind the ideation into an image , a picture or a drawing. This define, design and visualization process is a challenge for our brain. For many reasons: The permanent communication gateway in our brain, between the right and left side, The empathzing with othersThe ability to design actually by hand with a pen - and not a pencil what you want to bring to the point. In one sketch. This is for many thinkers a real effort. We are used to talk about our ideas and projects, we have learnt to describe them, but we are no longer used to catalyze these 2 steps into a drawing.