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Semelhante a MarketingSherpa - The New Inbox (20)
MarketingSherpa - The New Inbox
- 1. Strategies for the Long-Term Care and Feeding of an Email Database + Redefining the Inbox
- 3. The New “Inbox” Opt-in Email Subscribers Twitter Followers Facebook Fans & Friends
- 7. New Inbox Cost Models Email Facebook Twitter 1000 subs Weekly send 52,000 annual $800/send fees $5000 annual license Five hrs labor/send ($50/hr cost) Total Cost = $18,800 Cost: $0.36/contact
- 8. New Inbox Cost Models Email Twitter Facebook 1000 fans/friends 3x weekly updates 156,000 touches $0/send fees No annual license 3 hrs/week ($50/hr.) Total Cost = $7,800 Cost per touch = $0.05
- 9. New Inbox Cost Models Email Facebook Twitter 1000 subs 3x daily tweets 780,000 touches $0/send fees No annual license 30 min. day ($50/hr.) Total Cost = $6,500 Cost per touch = $0.008
- 11. The only true viral-capable tactics of all marketing Twitter Facebook
- 12. Basic Tenets of Inbox Nurturing You are the object of your subscribers’ desires.
- 15. Basic Tenets of Inbox Nurturing Integration of Measurement & Customer Profile Types