5. Ecosystem pre 2005 Publisher Agency Network Consumer Agency buys direct from publisher or via network Example Example Example Example + 100’s
6. Ecosystem post 2005 Publisher Agency Consumer Network SSP Various SSPs emerge to aggregate supply side (inventory and data) Example Example
7. Ecosystem post 2005 Publisher Consumer Exchange Network SSP Agency Exchanges improve trading efficiency Example Example
8. Ecosystem today DSP Publisher Agency Consumer Exchange Network SSP DSPs provide tools for agencies to buy across exchanges,SSPs and networks Example Example
10. Shares of ad spend withoutDSP/exchange 10% 40% 10 $10.00 $1.00 $4.00 8 14% 6 CPM $ $1.40 4 $3.60 2 Agency Network Publisher Advertiser Other (data, ad server) Kawaja, 2010, and Digital Direction research in Asia
11. Shares of ad spend withDSP/exchange 10 Efficiency gains 8 $8.40 $0.80 $1.70 CPM $ 6 9.5% $0.60 $1.00 20% 4 $4.30 7% 11% 2 DSP Agency Publisher Exchange Advertiser Other (data, ad server) Kawaja, 2010, and Digital Direction research in Asia
38. adz: connecting all players in Asia A marketplace to connect all players Network SSP Advertiser/agency Publisher
39. adz:keybenefits Focus on data Maximum transparency No arbitrage Multiple channels Agency workflow One stop buy across all inventory sources Single dashboard for CPM, CPC, CPA buys Optimisation
40. adz:ways to work with us Advertisers Advertisers Self service Managed Enterprise Publishers For more detail contact info@adzcentral.com
41. adz:announcements For the latest announcements from adz visit adzcentral.com/press.html
42. About Digital Direction Digital Direction is a leading advisory firm in Southeast Asia, focusing on designing, architecting, and building digital strategies for large companies, promising up starts, and the public sector. w. www.ddrxn.com e. direction@ddrxn.com digital strategy, drawn to scale