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Service Presentation
Digital Marketing Solution
                                                                    Service Presentation




                               SEARCH ENGINE OPTIMIZATION
WE HELP GROW YOUR
BUSINESS HERE

CERTIFIED BY

               The largest nonprofit trade
               organization in the world, serving the
               search and digital marketing industry
Digital Marketing Solution
                                   Service Presentation




{   STAND OUT!!!
                   }


SEARCH ENGINE OPTIMIZATION
Digital Marketing Solution
                         Service Presentation




WHAT WE DO FOR YOU?
Digital Marketing Solution
                         Service Presentation




        1
RENOVATE
WEBSITE
USING
STYLESHEET
Digital Marketing Solution
                         Service Presentation




2

RESEARCH AND ANALYZE
THE BEST KEYWORD
Digital Marketing Solution
                                  Service Presentation




                                 3

MANAGE AND ORGANIZE
LINK STRUCTURE
Digital Marketing Solution
                         Service Presentation




        4
OPTIMIZE
WEB PAGE
FOR SEARCH
ENGINE
Digital Marketing Solution
                            Service Presentation




INCREASE LINK
POPULARITY TO
WEBSITE

         5
Digital Marketing Solution
                Service Presentation




6
Build HTML
Sitemap
Page and
XML Sitemap
Digital Marketing Solution
                                    Service Presentation




REGISTER YOUR SITE IN
GOOGLE WEBMASTER
TOOLS                            7
Digital Marketing Solution
                          Service Presentation




    MORNITOR COMPETITOR

8   AND CHANGE SEO
    STRATEGY IF NEEDED
Digital Marketing Solution
                               Service Presentation




Search Marketing
Digital Marketing Solution
Case Study: SCB
                                         Service Presentation




                      Campaign Detail
                      Industry: Banking
                      Work on: SEO
                      Target Market: Thailand

                  Successful Keyword :
                    1.
                    2.
                    3.
                  Campaign Results
                  • #4 Ranking for high competition
                    keyword
                  • #7 Ranking for high search volume
                    keyword
                  • #6 Ranking for keyword
Digital Marketing Solution
Case Study: LG Thailand
                                                   Service Presentation




                                 Campaign Detail
                                 Industry: Electronics
                                 Work on: SEO
                                 Target Market: Thailand


                          Successful Keyword :
                            1.
                            2.
                            3. LED TV
                          Campaign Results
                          • #6 Ranking for keyword
                          • #1 Ranking for keyword
                          • #7 Ranking for keyword LED TV
Digital Marketing Solution
Case Study: Sansiri.com
                                                        Service Presentation




                                    Campaign Detail
                                    Industry: Real Estate
                                    Work on: SEO
                                    Target Market: Thailand


                           Successful Keyword :
                             1.
                             2.
                             3.
                           Campaign Results
                           • #1 Ranking for keyword “
                           • #5 Ranking for keyword
    Website: Sansiri.com   • #3 Ranking for keyword
Digital Marketing Solution
  Case Study: Sansiri.com
                                                                  Service Presentation




                                                             Negative Result
Negative Search Result!
Question:
How to hide negative search results the right way


It’s important to know what’s being done about
your problem. Hiding negative search results can
be as straight forward as burying them beneath
positive content. But what if the positive content
doesn’t look natural?
Digital Marketing Solution
 Case Study: Sansiri.com
                                                                           Service Presentation




                                            Genuine Positive Content
                                            • Unique websites that explain your
                                              business better and help the consumer
                                              decide to use your services.
                                            • Create real Blogs with useful content.
                                              Don’t let your reputation
                                              management vendor reshuffle your
Negative Search Result!                       biography and litter your name all over
                                              it.
                                            • Press releases are a great way to get
Google will eventually push those             your business noticed and make it look
negative search results right back on         authoritative.
top. After all, Google is in the business   • YouTube videos can be incredibly
of showing consumers what they                powerful if you use them the right way
want to see.                                • Social Media This is a great way of
                                              showing your goodwill and scoring points
                                              with consumers.
Digital Marketing Solution
  Case Study: Sansiri.com
                                                                    Service Presentation




Result! (Positive Assets Optimized)
The Good:
you might be hiding something bad

                    Positive Content

                Negative Content will go to 10th Page
Digital Marketing Solution
Case Study: Servcorp
                                                   Service Presentation




                                  Campaign Detail
                                  Industry: Office Space
                                  Work on: SEO
                                  Target Market: Thailand


                       Successful Keyword :
                         1.
                         2.
                         3.
                       Campaign Results
                       • #4 Ranking for keyword
                       • #10 Ranking for keyword
                       • #3 Ranking for keyword
Digital Marketing Solution
Case Study: Mega We Care
                                                      Service Presentation




                                     Campaign Detail
                                     Industry: Health Care Product
                                     Work on: SEO
                                     Target Market: Thailand


                           Successful Keyword :
                             1.
                             2.
                             3.
                           Campaign Results
                           • #7 Ranking for keyword
                           • #9 Ranking for keyword
                           • #5 Ranking for keyword
Digital Marketing Solution
                                   Service Presentation




 ADVERTISING ADWORDS

CERTIFIED BY
Digital Marketing Solution
                          Service Presentation




 Put Your Business Here!
 www.yourbusiness.com
 Reach Million of People Looking
 For Your Product or Service




WHAT IS
GOOGLE ADWORDS?
Digital Marketing Solution
                                                                  Service Presentation

WHAT ADWORDS CAN DO?
ADVERTISING ON GOOGLE CAN HELP AN ADVERTISER MEET MANY OBJECTIVE :

OBJECTIVE                         EXAMPLE SUCCESS METRICS


    GENERATE AWARENESS            •   TARGETED IMPRESSIONS
    BUILD BRAND                   •   QUALIFIED VISITS YOUR WEBSITE
    EDUCATE PROSPECTS             •   DEPTH OF INVOLVEMENT



    GENERATE LEADS                •   REQUEST FOR PROPOSALS
    IDENTIFY PROSPECTS            •   COUPON DOWNLOADS
                                   •   NEWSLETTER REGISTRATIONS
                                   •   EMAIL ADDRESS OPT-INS




    CUSTOMER ACQUISITION          •   SALES CONVERSIONS = $$$
    SALES                         •   LOWER COST PER LEAD/SALE
Digital Marketing Solution
ADWORDS ADVANTAGE                          Service Presentation




           “ SHOW YOUR AD THE
               MOMENT THEY


                               ”
           DEMONSTRATED INTEREST




       2. TIMING
Digital Marketing Solution
ADWORDS ADVANTAGE                            Service Presentation




                3. FLEXIBILITY
   ABLE TO TARGET DIFFERENT POPULATIONS BY
   LOCATION AND LANGUAGE, ALLOW YOU TO ADS
   THAT WILL APPEAL EXACTLY TO YOUR AUDIENCE.
Digital Marketing Solution
ADWORDS ADVANTAGE                           Service Presentation




                    4.COST
NO          MINIMUM SPENDING

ONLY PAY
                     Running Shoes at Amazon
                     www.amazon.com/International
                     Buy Running Shoes at Amazon!

 FOR VISITORS        Amazon Ships Internationally.
Digital Marketing Solution
                          Service Presentation




Adwords
Advertising
Case Study
Digital Marketing Solution
Case Study: DKSH                         Service Presentation




                   THE CHALLENGE

                   REBRANDING AND DELIVER
                   OFFICIAL MESSAGE
Digital Marketing Solution
Case Study: DKSH                      Service Presentation




                   THE APPROACH
                   EXTENSIVE
                   CAMPAIGN
                   13 CAMPAIGNS
                   209 ADGROUPS
                   16,000 ADS
                   8,462 KEYWORDS
Digital Marketing Solution
Case Study: DKSH                        Service Presentation




                     THE RESULT
                   1. 68,017 VISITORS
                      SINCE ARPIL 2011
                   2. 1,311 SERVICE
                      BROCHURE DOWNLOAD
                   3. 301 VIDEO DKSH’S
                      VIDEO PRESENTATION
Digital Marketing Solution
Case Study: AEON                         Service Presentation




                    THE CHALLENGE
                   NUMBER OF REGISTRATION
                   AND PROMOTE AEON
                   3S TECHNOLOGY
Digital Marketing Solution
Case Study: AEON                           Service Presentation




                    THE APPROACH
                   CONVERSION TARGETED CAMPAIGN

                   1.   SET UP QUALITY LANDING PAGE
                   2.   MEASURE CONVERSION WITH
                        GOOGLE ANALYTICS
                   3.   OPTIMIZE CAMPAIGN TO
                        MAXIMIZE CONVERSION RATE
Digital Marketing Solution
Case Study: AEON                           Service Presentation




                          THE RESULT

                   1.   GENERATED 816
                        APPLICANT
                   2.   2ND IN THE MOST COST
                        EFFECTIVE AFTER
                        FACEBOOK AD
                   3.   3.95% CONVERSION RATE
Digital Marketing Solution
                   Service Presentation




Facebook Marketing
Digital Marketing Solution
                       Service Presentation




CONNECT
  +
ENGAGE
  =
BUSINESS
Digital Marketing Solution
            Service Presentation
Digital Marketing Solution
                                         Service Presentation




       22,348
       TOTAL FANS

      5,052,057
      FRIENDS OF FANS



197
      PEOPLE TALKING ABOUT
      YOUR PAGE (Average)
Digital Marketing Solution
                         Service Presentation




FACEBOOK
ACTIVITY 1

24,280
Digital Marketing Solution
               Service Presentation




FACEBOOK
ACTIVITY 2

3,026
Digital Marketing Solution
                         Service Presentation




FACEBOOK
ACTIVITY 3

1,832
Digital Marketing Solution
                                  Service Presentation




         47,904
         TOTAL FANS



2,659
PEOPLE TALKING ABOUT YOUR PAGE
(Average)
Digital Marketing Solution
             Service Presentation




VIRAL VIDEOS

24,000
PEOPLE PLAY
Digital Marketing Solution
               Service Presentation




FACEBOOK
ACTIVITY 1

12,034
Digital Marketing Solution
             Service Presentation




FACEBOOK
ACTIVITY 2

13,572
Digital Marketing Solution
                                       Service Presentation




   53,365
   TOTAL FANS

   7,686,743
   FRIENDS OF FANS

         PEOPLE TALKING

1,556    ABOUT YOUR PAGE
         (Average)
Digital Marketing Solution
                Service Presentation




FACEBOOK
ACTIVITY 1

6,725
Digital Marketing Solution
                            Service Presentation




   76,527
   TOTAL FANS

   11,507,906
   FRIENDS OF FANS



2,479
         PEOPLE TALKING
         ABOUT YOUR PAGE
         (Average)
Digital Marketing Solution
                         Service Presentation




FACEBOOK
ACTIVITY 1

4,091
Digital Marketing Solution
                         Service Presentation




FACEBOOK
ACTIVITY 2

4,458
Digital Marketing Solution
                         Service Presentation




FACEBOOK
ACTIVITY 3

5,307
Digital Marketing Solution
                 Service Presentation




  Thank You
for Attention

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Grow your business with digital marketing solutions

  • 2. Digital Marketing Solution Service Presentation SEARCH ENGINE OPTIMIZATION WE HELP GROW YOUR BUSINESS HERE CERTIFIED BY The largest nonprofit trade organization in the world, serving the search and digital marketing industry
  • 3. Digital Marketing Solution Service Presentation { STAND OUT!!! } SEARCH ENGINE OPTIMIZATION
  • 4. Digital Marketing Solution Service Presentation WHAT WE DO FOR YOU?
  • 5. Digital Marketing Solution Service Presentation 1 RENOVATE WEBSITE USING STYLESHEET
  • 6. Digital Marketing Solution Service Presentation 2 RESEARCH AND ANALYZE THE BEST KEYWORD
  • 7. Digital Marketing Solution Service Presentation 3 MANAGE AND ORGANIZE LINK STRUCTURE
  • 8. Digital Marketing Solution Service Presentation 4 OPTIMIZE WEB PAGE FOR SEARCH ENGINE
  • 9. Digital Marketing Solution Service Presentation INCREASE LINK POPULARITY TO WEBSITE 5
  • 10. Digital Marketing Solution Service Presentation 6 Build HTML Sitemap Page and XML Sitemap
  • 11. Digital Marketing Solution Service Presentation REGISTER YOUR SITE IN GOOGLE WEBMASTER TOOLS 7
  • 12. Digital Marketing Solution Service Presentation MORNITOR COMPETITOR 8 AND CHANGE SEO STRATEGY IF NEEDED
  • 13. Digital Marketing Solution Service Presentation Search Marketing
  • 14. Digital Marketing Solution Case Study: SCB Service Presentation Campaign Detail Industry: Banking Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. Campaign Results • #4 Ranking for high competition keyword • #7 Ranking for high search volume keyword • #6 Ranking for keyword
  • 15. Digital Marketing Solution Case Study: LG Thailand Service Presentation Campaign Detail Industry: Electronics Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. LED TV Campaign Results • #6 Ranking for keyword • #1 Ranking for keyword • #7 Ranking for keyword LED TV
  • 16. Digital Marketing Solution Case Study: Sansiri.com Service Presentation Campaign Detail Industry: Real Estate Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. Campaign Results • #1 Ranking for keyword “ • #5 Ranking for keyword Website: Sansiri.com • #3 Ranking for keyword
  • 17. Digital Marketing Solution Case Study: Sansiri.com Service Presentation Negative Result Negative Search Result! Question: How to hide negative search results the right way It’s important to know what’s being done about your problem. Hiding negative search results can be as straight forward as burying them beneath positive content. But what if the positive content doesn’t look natural?
  • 18. Digital Marketing Solution Case Study: Sansiri.com Service Presentation Genuine Positive Content • Unique websites that explain your business better and help the consumer decide to use your services. • Create real Blogs with useful content. Don’t let your reputation management vendor reshuffle your Negative Search Result! biography and litter your name all over it. • Press releases are a great way to get Google will eventually push those your business noticed and make it look negative search results right back on authoritative. top. After all, Google is in the business • YouTube videos can be incredibly of showing consumers what they powerful if you use them the right way want to see. • Social Media This is a great way of showing your goodwill and scoring points with consumers.
  • 19. Digital Marketing Solution Case Study: Sansiri.com Service Presentation Result! (Positive Assets Optimized) The Good: you might be hiding something bad Positive Content Negative Content will go to 10th Page
  • 20. Digital Marketing Solution Case Study: Servcorp Service Presentation Campaign Detail Industry: Office Space Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. Campaign Results • #4 Ranking for keyword • #10 Ranking for keyword • #3 Ranking for keyword
  • 21. Digital Marketing Solution Case Study: Mega We Care Service Presentation Campaign Detail Industry: Health Care Product Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. Campaign Results • #7 Ranking for keyword • #9 Ranking for keyword • #5 Ranking for keyword
  • 22. Digital Marketing Solution Service Presentation ADVERTISING ADWORDS CERTIFIED BY
  • 23. Digital Marketing Solution Service Presentation Put Your Business Here! www.yourbusiness.com Reach Million of People Looking For Your Product or Service WHAT IS GOOGLE ADWORDS?
  • 24. Digital Marketing Solution Service Presentation WHAT ADWORDS CAN DO? ADVERTISING ON GOOGLE CAN HELP AN ADVERTISER MEET MANY OBJECTIVE : OBJECTIVE EXAMPLE SUCCESS METRICS  GENERATE AWARENESS • TARGETED IMPRESSIONS  BUILD BRAND • QUALIFIED VISITS YOUR WEBSITE  EDUCATE PROSPECTS • DEPTH OF INVOLVEMENT  GENERATE LEADS • REQUEST FOR PROPOSALS  IDENTIFY PROSPECTS • COUPON DOWNLOADS • NEWSLETTER REGISTRATIONS • EMAIL ADDRESS OPT-INS  CUSTOMER ACQUISITION • SALES CONVERSIONS = $$$  SALES • LOWER COST PER LEAD/SALE
  • 25.
  • 26. Digital Marketing Solution ADWORDS ADVANTAGE Service Presentation “ SHOW YOUR AD THE MOMENT THEY ” DEMONSTRATED INTEREST 2. TIMING
  • 27. Digital Marketing Solution ADWORDS ADVANTAGE Service Presentation 3. FLEXIBILITY ABLE TO TARGET DIFFERENT POPULATIONS BY LOCATION AND LANGUAGE, ALLOW YOU TO ADS THAT WILL APPEAL EXACTLY TO YOUR AUDIENCE.
  • 28. Digital Marketing Solution ADWORDS ADVANTAGE Service Presentation 4.COST NO MINIMUM SPENDING ONLY PAY Running Shoes at Amazon www.amazon.com/International Buy Running Shoes at Amazon! FOR VISITORS Amazon Ships Internationally.
  • 29. Digital Marketing Solution Service Presentation Adwords Advertising Case Study
  • 30. Digital Marketing Solution Case Study: DKSH Service Presentation THE CHALLENGE REBRANDING AND DELIVER OFFICIAL MESSAGE
  • 31. Digital Marketing Solution Case Study: DKSH Service Presentation THE APPROACH EXTENSIVE CAMPAIGN 13 CAMPAIGNS 209 ADGROUPS 16,000 ADS 8,462 KEYWORDS
  • 32. Digital Marketing Solution Case Study: DKSH Service Presentation THE RESULT 1. 68,017 VISITORS SINCE ARPIL 2011 2. 1,311 SERVICE BROCHURE DOWNLOAD 3. 301 VIDEO DKSH’S VIDEO PRESENTATION
  • 33. Digital Marketing Solution Case Study: AEON Service Presentation THE CHALLENGE NUMBER OF REGISTRATION AND PROMOTE AEON 3S TECHNOLOGY
  • 34. Digital Marketing Solution Case Study: AEON Service Presentation THE APPROACH CONVERSION TARGETED CAMPAIGN 1. SET UP QUALITY LANDING PAGE 2. MEASURE CONVERSION WITH GOOGLE ANALYTICS 3. OPTIMIZE CAMPAIGN TO MAXIMIZE CONVERSION RATE
  • 35. Digital Marketing Solution Case Study: AEON Service Presentation THE RESULT 1. GENERATED 816 APPLICANT 2. 2ND IN THE MOST COST EFFECTIVE AFTER FACEBOOK AD 3. 3.95% CONVERSION RATE
  • 36. Digital Marketing Solution Service Presentation Facebook Marketing
  • 37. Digital Marketing Solution Service Presentation CONNECT + ENGAGE = BUSINESS
  • 38. Digital Marketing Solution Service Presentation
  • 39. Digital Marketing Solution Service Presentation 22,348 TOTAL FANS 5,052,057 FRIENDS OF FANS 197 PEOPLE TALKING ABOUT YOUR PAGE (Average)
  • 40. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 1 24,280
  • 41. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 2 3,026
  • 42. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 3 1,832
  • 43. Digital Marketing Solution Service Presentation 47,904 TOTAL FANS 2,659 PEOPLE TALKING ABOUT YOUR PAGE (Average)
  • 44. Digital Marketing Solution Service Presentation VIRAL VIDEOS 24,000 PEOPLE PLAY
  • 45. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 1 12,034
  • 46. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 2 13,572
  • 47. Digital Marketing Solution Service Presentation 53,365 TOTAL FANS 7,686,743 FRIENDS OF FANS PEOPLE TALKING 1,556 ABOUT YOUR PAGE (Average)
  • 48. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 1 6,725
  • 49. Digital Marketing Solution Service Presentation 76,527 TOTAL FANS 11,507,906 FRIENDS OF FANS 2,479 PEOPLE TALKING ABOUT YOUR PAGE (Average)
  • 50. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 1 4,091
  • 51. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 2 4,458
  • 52. Digital Marketing Solution Service Presentation FACEBOOK ACTIVITY 3 5,307
  • 53. Digital Marketing Solution Service Presentation Thank You for Attention