This document provides an overview of digital marketing solutions including search engine optimization (SEO), Google AdWords advertising, and Facebook marketing. It discusses the key services offered for each solution including optimizing websites, keyword research, link building, and monitoring competitors for SEO. For AdWords, it explains how advertising on Google can help meet objectives like generating awareness, building brands, and acquiring customers. Case studies are also presented showing successful campaigns for companies across industries that increased rankings, visitors, and conversions.
2. Digital Marketing Solution
Service Presentation
SEARCH ENGINE OPTIMIZATION
WE HELP GROW YOUR
BUSINESS HERE
CERTIFIED BY
The largest nonprofit trade
organization in the world, serving the
search and digital marketing industry
14. Digital Marketing Solution
Case Study: SCB
Service Presentation
Campaign Detail
Industry: Banking
Work on: SEO
Target Market: Thailand
Successful Keyword :
1.
2.
3.
Campaign Results
• #4 Ranking for high competition
keyword
• #7 Ranking for high search volume
keyword
• #6 Ranking for keyword
15. Digital Marketing Solution
Case Study: LG Thailand
Service Presentation
Campaign Detail
Industry: Electronics
Work on: SEO
Target Market: Thailand
Successful Keyword :
1.
2.
3. LED TV
Campaign Results
• #6 Ranking for keyword
• #1 Ranking for keyword
• #7 Ranking for keyword LED TV
16. Digital Marketing Solution
Case Study: Sansiri.com
Service Presentation
Campaign Detail
Industry: Real Estate
Work on: SEO
Target Market: Thailand
Successful Keyword :
1.
2.
3.
Campaign Results
• #1 Ranking for keyword “
• #5 Ranking for keyword
Website: Sansiri.com • #3 Ranking for keyword
17. Digital Marketing Solution
Case Study: Sansiri.com
Service Presentation
Negative Result
Negative Search Result!
Question:
How to hide negative search results the right way
It’s important to know what’s being done about
your problem. Hiding negative search results can
be as straight forward as burying them beneath
positive content. But what if the positive content
doesn’t look natural?
18. Digital Marketing Solution
Case Study: Sansiri.com
Service Presentation
Genuine Positive Content
• Unique websites that explain your
business better and help the consumer
decide to use your services.
• Create real Blogs with useful content.
Don’t let your reputation
management vendor reshuffle your
Negative Search Result! biography and litter your name all over
it.
• Press releases are a great way to get
Google will eventually push those your business noticed and make it look
negative search results right back on authoritative.
top. After all, Google is in the business • YouTube videos can be incredibly
of showing consumers what they powerful if you use them the right way
want to see. • Social Media This is a great way of
showing your goodwill and scoring points
with consumers.
19. Digital Marketing Solution
Case Study: Sansiri.com
Service Presentation
Result! (Positive Assets Optimized)
The Good:
you might be hiding something bad
Positive Content
Negative Content will go to 10th Page
20. Digital Marketing Solution
Case Study: Servcorp
Service Presentation
Campaign Detail
Industry: Office Space
Work on: SEO
Target Market: Thailand
Successful Keyword :
1.
2.
3.
Campaign Results
• #4 Ranking for keyword
• #10 Ranking for keyword
• #3 Ranking for keyword
21. Digital Marketing Solution
Case Study: Mega We Care
Service Presentation
Campaign Detail
Industry: Health Care Product
Work on: SEO
Target Market: Thailand
Successful Keyword :
1.
2.
3.
Campaign Results
• #7 Ranking for keyword
• #9 Ranking for keyword
• #5 Ranking for keyword
23. Digital Marketing Solution
Service Presentation
Put Your Business Here!
www.yourbusiness.com
Reach Million of People Looking
For Your Product or Service
WHAT IS
GOOGLE ADWORDS?
24. Digital Marketing Solution
Service Presentation
WHAT ADWORDS CAN DO?
ADVERTISING ON GOOGLE CAN HELP AN ADVERTISER MEET MANY OBJECTIVE :
OBJECTIVE EXAMPLE SUCCESS METRICS
GENERATE AWARENESS • TARGETED IMPRESSIONS
BUILD BRAND • QUALIFIED VISITS YOUR WEBSITE
EDUCATE PROSPECTS • DEPTH OF INVOLVEMENT
GENERATE LEADS • REQUEST FOR PROPOSALS
IDENTIFY PROSPECTS • COUPON DOWNLOADS
• NEWSLETTER REGISTRATIONS
• EMAIL ADDRESS OPT-INS
CUSTOMER ACQUISITION • SALES CONVERSIONS = $$$
SALES • LOWER COST PER LEAD/SALE
27. Digital Marketing Solution
ADWORDS ADVANTAGE Service Presentation
3. FLEXIBILITY
ABLE TO TARGET DIFFERENT POPULATIONS BY
LOCATION AND LANGUAGE, ALLOW YOU TO ADS
THAT WILL APPEAL EXACTLY TO YOUR AUDIENCE.
28. Digital Marketing Solution
ADWORDS ADVANTAGE Service Presentation
4.COST
NO MINIMUM SPENDING
ONLY PAY
Running Shoes at Amazon
www.amazon.com/International
Buy Running Shoes at Amazon!
FOR VISITORS Amazon Ships Internationally.
31. Digital Marketing Solution
Case Study: DKSH Service Presentation
THE APPROACH
EXTENSIVE
CAMPAIGN
13 CAMPAIGNS
209 ADGROUPS
16,000 ADS
8,462 KEYWORDS
32. Digital Marketing Solution
Case Study: DKSH Service Presentation
THE RESULT
1. 68,017 VISITORS
SINCE ARPIL 2011
2. 1,311 SERVICE
BROCHURE DOWNLOAD
3. 301 VIDEO DKSH’S
VIDEO PRESENTATION
33. Digital Marketing Solution
Case Study: AEON Service Presentation
THE CHALLENGE
NUMBER OF REGISTRATION
AND PROMOTE AEON
3S TECHNOLOGY
34. Digital Marketing Solution
Case Study: AEON Service Presentation
THE APPROACH
CONVERSION TARGETED CAMPAIGN
1. SET UP QUALITY LANDING PAGE
2. MEASURE CONVERSION WITH
GOOGLE ANALYTICS
3. OPTIMIZE CAMPAIGN TO
MAXIMIZE CONVERSION RATE
35. Digital Marketing Solution
Case Study: AEON Service Presentation
THE RESULT
1. GENERATED 816
APPLICANT
2. 2ND IN THE MOST COST
EFFECTIVE AFTER
FACEBOOK AD
3. 3.95% CONVERSION RATE