Using LinkedIn groups to get more leads for your firmLearn how to use your contacts to build your LinkedIn group quickly to a sizable level.

1. Group Invitations
LinkedIn
Profile Types &

2. 3 Basic LinkedIn Profiles
Company Pages
Individual Pages
• Intended for Personal Promotion
• Can include expertise, whitepapers, videos and more
• The personal profile itself remains fairly static, but you can individually share
items on the newsfeed and participate in groups.
• Intended for Company Promotion
• Like the personal profile, contains contact information and other pertinent
facts about the company itself
• Can very very promotional and include sales items and other proprietary
types of messages.
Groups
• Intended to be more community focused and centered around a topic
• Best groups may be owned by a company, but aren’t promotional in nature
• Groups have the best ability to recruit new members based on personal networks
and email distribution lists.

3. Individual Profile Pages
Name & Title
Work Experience
Elevator Pitch
“Don’t Sound
too Resumeish”
Who has viewed
your profile

4. Company Profile Pages
Name
LinkedIn Analytics
Package
Company Description
URL & Contact Info
Example of a
Company Post

5. Group Pages
Name
LinkedIn Discussions,
and Management
Platform
Example of a group post
Simple Sharing
Function

6. How to Invite Others to Group
Pages - Step 1
1. Hit “Manage” to send group invitations, or
2 hit the arrow button to send one offs

7. How to Invite Others to Group
Pages - Step 2
1. Click the “Send Invitations” Link

8. How to Invite Others to Group
Pages - Step 3
1. You can type in the name of the invitee, or you can hit the blue
LinkedIn icon to the right of the box and select them individually
from your connection list
***Invitations can not be customized

9. How to Invite Others to Group
Pages - Step 4
1. You can also manually type in email addresses for contacts outside
of our network, or can upload a .CSV file with a database of names

10. Contact Us
www.advisorlytics.com
info@advisorlytics.com