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SiteCatalyst
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How are data collected?




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How are data collected?


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How are data collected?




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How are data collected?




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Visitor Retention
                              and Growth
• Are people
  returning to
  our site?
• How often?




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Funnels




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Funnels




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Page flow




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SiteCatalyst
Impressions of customizations




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Data integration


Marketeers   CRM system      SiteCatalyst   Product DB   Genesis




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Omniture SiteCatalyst
    Example reports for travel




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Reporting by facet




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Reporting by facet




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Reporting by facet




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Reporting by facet




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Bubble charts




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Customer segmentation
• Traditional
  segments


      Europrean
                                   Loyal visitors
    business clients

                                                    Families
                       Guests




                           Adversitement 2010 ©
Customer segmentation
• Modern customer
  segments



       Googlers
                                           Returning visitors



                                                     Plans to depart in
              Direct traffic                         less than 1 month




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