All About Memes (Pop Culture to Watch) (2014 Edition)

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Internet memes are extremely popular in today’s world, especially with younger audiences, but can be overwhelming for some. Between LOLcats, Ylvis, Gangnam Style, and Doge, it sometimes seems like a different language. In this class, we will learn exactly what a meme is and some of the most popular memes being used on the Internet today. We will also talk about resources you can use to learn more about various memes or other slang words. Finally, we will discuss how other libraries are using memes and how you can easily create your own images for use in flyers and other promotional materials. Rachel Eichen is a certified presenter who has had over three years of teaching experience. She has taught computer classes to passengers on the Grand Princess cruise ship, which included such topics as Adobe Photoshop and Microsoft Office. She also taught classes while working within the software industry. She enjoys learning about new technology trends and loves sharing this information with others. Rachel holds a Master’s degree in Library & Information Science and a bachelor’s degree in Technical Writing.

Connecting with Pop Culture:

Quick Poll
How much do you already
know about memes? (1-10)

What is this class about?
Meme: Philosoraptor

What is a meme?
“A way for people to transmit social memories
and cultural ideas to each other”
1976, Richard Dawkins

Memes are …
Quick to digest and mostly individual
creations
Meme: First World Problems

Memes are …
More popular with younger audiences
Meme: Duck Face/Invisible Spaghetti

Memes are …
Constantly changing and evolving
Meme: Actual Advice Mallard

A meme is like a joke we all
know...

With many variations…

Memes are…
Mostly humor or shock-value based
Meme: Grumpy Cat

Memes …
Combine elements from other memes
Meme: Keep Calm and Carry On
Meme: Frozen

Types of Memes
Image Macros
Meme: Ridiculously Photogenic Guy

Variations..

LOLCats
Meme: LOLCats

Variations

Types of Memes
Viral Images
Meme: Doge

Variations

Variations

Types of Memes
Viral Videos
Meme: Gangnam Style

Variations

Other viral videos
Meme: What Does the Fox
Say
Meme: Harlem Shake

Types of Memes
Catchphrases
Meme: Haters Gonna Hate

Variations

How memes spread

How memes spread

How memes spread
TV & Movies

Downsides
Memes don’t always respect privacy or
copyright
Meme: O RLY?

Memes can have a short
lifespan

Memes can be insulting
Meme: Unflattering Beyonce

Research!
http://www.knowyourmeme.com/

Research
http://www.urbandictionary.com/

Memes & Libraries

http://elizabethlieutenant.com/2013/11/27/o
pen-access-journal-articles-lis-meme/

https://twitter.com/Dogebrarian

Create Your Own!
http://memegenerator.net/
http://memegenerator.net/Ridiculously-Photogenic-Guy-
Zeddie

Create Your Own!
http://dogr.io/

Other Good Resources
 Wikipedia
 WhatsaMeme
 History of Internet Memes
 I Can Has Cheezburger?

Best Practices for Memes
 Never use outdated memes
 Who is going to be your audience?
 Give yourself time to research
 Make sure you understand usage
 Look up unfamiliar terms

You just got Rickrolled!
 Never use outdated memes
 Who is going to be your audience?
 Give yourself time to research
 Make sure you understand usage
 Look up unfamiliar terms
Meme: Rickroll

Go forth and create!
Meme: X all the Y

Any questions?

adverb@gmail.com
slideshare.net/adverb
Rachel Eichen
www.learnsurge.com
www.novarelibrary.com

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All About Memes (Pop Culture to Watch) (2014 Edition)

1. Connecting with Pop Culture:

2. Quick Poll How much do you already know about memes? (1-10)

3. What is this class about? Meme: Philosoraptor

4. What is a meme? “A way for people to transmit social memories and cultural ideas to each other” 1976, Richard Dawkins

5. Memes are … Quick to digest and mostly individual creations Meme: First World Problems

6. Memes are … More popular with younger audiences Meme: Duck Face/Invisible Spaghetti

7. Memes are … Constantly changing and evolving Meme: Actual Advice Mallard

8. A meme is like a joke we all know...

9. With many variations…

10. Memes are… Mostly humor or shock-value based Meme: Grumpy Cat

11. Memes … Combine elements from other memes Meme: Keep Calm and Carry On Meme: Frozen

12. Types of Memes Image Macros Meme: Ridiculously Photogenic Guy

13. Variations..

14. LOLCats Meme: LOLCats

16. Types of Memes Viral Images Meme: Doge

19. Types of Memes Viral Videos Meme: Gangnam Style

21. Other viral videos Meme: What Does the Fox Say Meme: Harlem Shake

22. Types of Memes Catchphrases Meme: Haters Gonna Hate

24. How memes spread

25. How memes spread

26. How memes spread TV & Movies

27. Downsides Memes don’t always respect privacy or copyright Meme: O RLY?

28. Memes can have a short lifespan

29. Memes can be insulting Meme: Unflattering Beyonce

30. Research! http://www.knowyourmeme.com/

31. Research http://www.urbandictionary.com/

32. Memes & Libraries

33.

34.

35.

36. http://elizabethlieutenant.com/2013/11/27/o pen-access-journal-articles-lis-meme/

37. https://twitter.com/Dogebrarian

38.

39. Create Your Own! http://memegenerator.net/ http://memegenerator.net/Ridiculously-Photogenic-Guy- Zeddie

40. Create Your Own! http://dogr.io/

41. Other Good Resources  Wikipedia  WhatsaMeme  History of Internet Memes  I Can Has Cheezburger?

42. Best Practices for Memes  Never use outdated memes  Who is going to be your audience?  Give yourself time to research  Make sure you understand usage  Look up unfamiliar terms

43. You just got Rickrolled!  Never use outdated memes  Who is going to be your audience?  Give yourself time to research  Make sure you understand usage  Look up unfamiliar terms Meme: Rickroll

44. Go forth and create! Meme: X all the Y

45. Any questions?

46. adverb@gmail.com slideshare.net/adverb Rachel Eichen www.learnsurge.com www.novarelibrary.com

Notas do Editor

“a way for people to transmit social memories and cultural ideas to each other”
Pinterest
Put a picture of beyonce