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Week 3: Gaming w/Gustavo & Don
- 1. Gustavo Donda & Don Valdez INTEGRATING SOCIAL NETWORK GAMING ADVANCED SOCIAL MEDIA MARKETING WEEK #3
- 2. OVERVIEW MOVING PARTS LINCHPIN ELEMENTVS. EQUAL CONTRIBUTION SELECTIONOF TACTICS QUESTIONS?
- 3. MOVING PARTS TECHNOLOGY PLATFORMS Traditional Video Game Web Browser Based Adobe Flash Mobile PHP iOS Android JavaScript Combination FEATURES MONETIZATION Community & Virtual Good Asynchronous Transactions “Never ending” Virtual Stock Exchange Virtual Currency
- 4. LINCHPIN ELEMENT VS. EQUAL CONTRIBUTION Social Media Technology Optimization is the focal point of Social Gaming Features Social Media Platform Everything is Optimization secondary Monetization
- 5. SELECTIONOF TACTICS CRITERIA VARIATIONS Making a Good Game Goals Network Effect Creating Awareness Selling Engagement Branding Arbitrage Remarketing Monetization Type of Brand
Notas do Editor
- Through these moving parts, Social Network Gaming optimize overall Social Media in (1) players recruiting other players to partake in activity and (2) linking the increased social media activity to “unlocking” rewards in games. http://en.wikipedia.org/wiki/Social_network_game http://www.time.com/time/magazine/article/0,9171,1935113,00.htmlhttp://www.socialmediaexaminer.com/why-social-media-gaming-is-big-business-for-your-business/http://www.dreamgrow.com/social-media-gaming-infographic/
- Social Media Optimization is comprised of: (1) People, (2) Services, and (3) Content People community driven, everything is social Services entertainment and/or function-driven Content content is king, content-driven “Social Games & Virtual Goods” by Martin Szugat of SnipClip.com
- Making a good game metric driven, social then fun, must generate social capital, regular updates & new items… reach, retention, revenue Network effect reach, user acquisition, reengagement Engagement create competition among friends using visible metrics or get friends to help Arbitrage users, user-initiated actions, user-participation Monetization drama, friendship, competition, collections, gambling, individuality Creating Awareness convert non-gamers to casual gamers Selling know your demographic & setup easiest conversion methods: PayPal, Credit Card, Offers Branding in game advertising, controlled experience Remarketing capitalize on existing consumers, enticing users to re-purchase premium currency Type of Brand will determine what type of gaming you create- related to industry, product, or brand image itself DAU daily active user“ Monetizing Social Gaming” by Lisa Marino, Chief Revenue Officer of RockYou.Com