Presentation prepared by Wilson Faure for the Brazilian-American Chamber of Commerce on 08/08/2012.

1. How to Succeed There
By Wilson Faure
08/08/12

2. Succeed in Brazil Seminar Series
Presented by
Sponsored by

3. Agenda
� Introduction
� Company Assessment
� Are you ready?
� Market Assessment
� I s Brazil the right place?
� Feasibility Analysis
� Can I sell my product/service there?
� Strategic Planning
� How to Enter in Brazil?
� Execution
� Make it Happen!
� Q & A

4. How people used to see Brazil in the past

5. Fresh Squeezed Fruit Juice? Really?!?!

6. why brazil?

7. ARE
YOU
READY?

8. você
fala
português?

9. Do you
speak
portuguese?

10. Do you
know
Where,
When, Why
and How
you are
going?

14. It is not easy...

16. Is
The
Right
Place?

17. Brazil at a Glance
AREA:
3,282,921,738 square miles
POPULATION:
196,655,014 inhabitants
LANGUAGE:
Portuguese
CURRENCY:
Real (R$ 1,00 = US$ 0.50)
GDP:
$ 2,476,652,189,880
LIFE EXPECTANCY:
73 years
UNEMPLOYMENT:
6.7%
Source: World Bank and IBGE

18. Growth History
Sources: IMF, World Economic Outlook

20. Where are they?

21. Virtually anywhere...

22. Will your product/service
sell in Brazil?

23. Who are
the big
players?

24. Research the market and
know your competitors

25. Is your product “green” ?

26. Challenges

27. Labor Laws, , Regulations

28. Cultural Differences

29. You need to adapt

31. Making the right move

32. Merger &
Acquisition

33. Joint Venture

34. Local Partnership

36. Execution
Make it happen!!

37. Timing is everything

39. Deep due diligence

41. One
Chance

42. To make it

43. FINAL
REMARKS

45. Wilson Faure, President
Advanced Global Partners
(678) 404-1404
wilson.faure@advancedgp.com
wfaure
advancedgp
www.linkedin.com/in/wfaure