The document discusses several changes in search trends in 2016, including the rise of Google's Knowledge Graph and Knowledge Panels, the increasing importance of mobile search, and changes that reduce the visibility of organic search results. It also mentions new advertising features from Google like call-only ad campaigns and shopping ads, as well as the potential impact of ad blockers. The conclusion recommends that companies optimize for mobile experiences and leverage digital marketing strategies to keep up with changing search algorithms and trends.

1. Search Trends 2016
Google Knowledge Graph

2. Knowledge Cards

3. Knowledge Panel

4. Endless Answers ?

5. NO Traffic For You

6. NO Traffic For You

7. NO Traffic For You

8. New Changes : Wait its
Just a Beginning
Whole current
trends

9. What are searchers
looking for ?

10. Search on mobiles is now higher than desktop

11. Mobile searchers are increasing…

12. No Place for Organic Result on mobile
Less Space for SEO

13. Direct Paid Booking

14. View and Compare

15. View and Compare

16. Video Results Capture
whole screen

17. Only Informative Content
Again No traffic for You…..

18. New Adwords Feature
Call Only Campaigns

19. New Adwords Features
Shopping Ads

20. Use Google to Apply
Credit card

21. Will Ad Blockers Change the Game?
Watch for companies to continue to create advertisements that seamlessly blend
with — rather than interrupt — the browsing experience, as well as to use those
customer-centric insights to drive content and social engagement

22. MOBILE, MOBILE, MOBILE
For retailers, mobile is basic; for others, it soon will be. At a minimum, this
means a mobile-optimized and responsive website, and may include custom
apps and mobile-targeted campaigns.

23. How Advaiya can help
Advaiya’s digital marketing strategies help you leverage modern digital media
(including web, social platforms, devices, and more) to better reach and
communicate with your target audience, and thus grow your business.
Our team of SEO specialists dedicate substantial time and energy to stay
updated with the latest search engine algorithm changes and optimization
strategies.
We can help you not only trigger a Knowledge Graph panel, but also boost
search performance and direct traffic to your website.