SlideShare uma empresa Scribd logo
1 de 20
SEAR C H , C ON TEN T AN D SOC IAL STR ATEGY
1 2 T H S E P T E M B E R 2 0 1 3
Andrew Girdwood
Media Innovations Director
Andrew.Girdwood@LBi.com
+44 131 555 4848
@AndrewGirdwood
We are
publishers
Wookie The
Chew
www.jameschance.com
Paul and Tracey
sitting in a tree,
K-I-S-S-I-N-G
First comes love,
then comes marriage,
then comes baby in a rotten cabbage!
Why does it
matter?
Outreach
Engaging
content
Holy Grail?
#1 Audiences
#2 Newsroom
#3 Mutual KPIs
#4 Frameworks
Audiences
Newsroom
Mutual
KPIs
Frameworks
Paid
Search
Community
Response
Social ads
Content
first
In a publishing world; think like a
publisher.
Thank you!
Media Innovations Director, DigitasLBi
E: Andrew.Girdwood@LBi.com
S: AndrewGirdwood @ Twitter, Google+, Pinterest, AdN,
et al…
Flickr credits
http://www.flickr.com/photos/wallyg/2259021991/
http://www.flickr.com/photos/23222872@N00/434323908/
http://www.flickr.com/photos/54238124@N00/2278072114/
http://www.deviantart.com/art/Holy-Grail-Santo-Grial-333133688
http://www.flickr.com/photos/23597967@N00/3084783985/
http://www.flickr.com/photos/77422674@N00/693945631/
http://www.flickr.com/photos/65567316@N00/5392544132/
http://www.flickr.com/photos/62133405@N05/6176869823/
http://www.flickr.com/photos/13066221@N03/2230095723/
http://www.flickr.com/photos/73919614@N00/3638360458/

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Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy

Notas do Editor

  1. Winnie-the-Pooh and chums at the Donnell Library Center – A. A. Milne.
  2. From creation we get mashups – from Winnie the Pooh to Wookie the Chew.