How can B2B brands engage with Communities? LinkedIn

1. How can B2B brands engage with
Communities?

2. The world’s largest professional network
90m+ professionals globally.
1.5 m+ in Australia.. and growing!

3. What are professionals doing on LinkedIn?
Managing their professional identity
Building business relationships
Sharing advice and finding answers

4. LinkedIn Groups
Communities of professionals who share advice and find answers.
650,000+ Groups
2,000+ created daily
3M new members monthly
Expert-generated content
Professional context

5. LinkedIn Custom Groups
Build long-lasting relationships and join the conversations.