SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & Sales In Real-Time

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Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter. Speakers: Sahil Jain, CEO at AdStage Bryan Sise, Senior Manager, Product at Twitter Moderator: Ginny Marvin, Editor at Search Engine Land

Marketing

#SocialPro #14B @sahilio
Sahil Jain, CEO & Co-founder of AdStage
ADVANCED TWITTER ADS:
DOING MORE WITH TWITTER
TAILORED AUDIENCES

#SocialPro #14B @sahilio
Sahil Jain, CEO of AdStage
Former Co-founder & CMO of Trigger.io @ 20, AOL @ 19,
Yahoo! @ 17, High School & College dropout.
ABOUT
AdStage All-In-One Platform
Allows advertisers to create, optimize, and report
across Google, Bing, Facebook, Twitter, &
LinkedIn Ads.

#SocialPro #14B @sahilio
WHY TWITTER
316M
monthly active users
17.1
minutes per day
on average
Source: eMarketer November 2014Source: Twitter October 2015

#SocialPro #14B @sahilio
Better Targeting for Advertisers
TWITTER TAILORED AUDIENCES

#SocialPro #14B @sahilio
ADVANCED STRATEGIES FOR TAILORED AUDIENCES
Acquire New
Users Easier
Limit Wasted
Ad Spend
Increase
Conversions

#SocialPro #14B @sahilio
Exclusion Targeting
LIMIT WASTED AD SPEND

#SocialPro #14B @sahilio
“Half the money I spend on
advertising is wasted; the trouble is
I don't know which half.”
-- John Wanamaker

#SocialPro #14B @sahilio
 Device
 Carrier
 Platform
 Age
 Gender
 Location
 Television
 Keyword
Core Targeting on Twitter Ads
 Language
 Interest
 Behavior
 Event
 Previously engaged
 Handle followers

#SocialPro #14B @sahilio
Types of Tailored Audiences

#SocialPro #14B @sahilio
Exclusion Targeting
Cross-device
retargeting
Previously
Converted
Existing
Customers
Competitors

#SocialPro #14B @sahilio
Similar User Targeting
ACQUIRE NEW USERS EASIER

#SocialPro #14B @sahilio
Targeting users that are similar to
your existing users requires market
research - a $21 Billion industry.
Source: Market Research Market Research Report | NAICS 54191 Sept 2015

#SocialPro #14B @sahilio
Twitter Ads Includes This Data For You

#SocialPro #14B @sahilio
Product Announcement

#SocialPro #14B @sahilio
Lead Generation

#SocialPro #14B @sahilio
Nurture with Dynamic Retargeting
INCREASE CONVERSIONS

#SocialPro #14B @sahilio
In a cross-device world,
retargeting is becoming more
and more difficult

#SocialPro #14B @sahilio
67%
start shopping on
one device and
continue on
another
Source: comScore/PayPal “Reaching the Connected Consumer” Custom Surveys, Oct 2013

#SocialPro #14B @sahilio
Twitter is one of the few
channels that can accurately
retarget your database

#SocialPro #14B @sahilio
Tailored Audiences for Retargeting
Direct
Response
Lead
Nurturing
Loyalty
Programs

#SocialPro #14B @sahilio
Lead Nurturing Example of Content Drip
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar

#SocialPro #14B @sahilio
Adding in Twitter Ads at Each Stage of the Drip
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar

#SocialPro #14B @sahilio
Create a Website Tag for Each Conversion

#SocialPro #14B @sahilio
Nurture Leads on Twitter with Exclusion Targeting
Blog post subscribers
Whitepaper downloads
Case study downloads
Whitepaper downloads
Case study downloads
Webinar registrants
Targeted Audience Excluded Audience
Core Target Audience by
Keyword, Interest, etc.
Existing Customers, Competitors,
Previously Converted
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar

#SocialPro #14B @sahilio
Lead Nurturing Example for End User
Visits Website and
subscribes to blog
Receives nurture campaigns
via email and Twitter

#SocialPro #14B @sahilio
Direct Response

#SocialPro #14B @sahilio
Loyalty Programs

#SocialPro #14B @sahilio
THANK YOU!
MORE INSIGHTS: blog.adstage.io
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016

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