Presentation singapore how to secure the right audience 2. version 2012 06 12

www.adsmobi.com

MOBILE
ADVERTISING
We deliver predicted results for a fixed budget.

How to Secure the Right
Audience
Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • contact@adsmobi.com

Mobile
Audience
www.adsmobi.com ▪ contact@adsmobi.com

Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

Mobile Advertising Reach
A huge audience

Country (Asia) Mobile Phone Users
China 987 million
India 900 million
Indonesia 250 million
Philippines 86 million
Thailand 69 million
Vietnam 72 million
Malaysia 38 million
Singapore 5.7 million


Mobile Advertising Reach – 1st personal mass media
All Your Customers Carry and Use a Mobile Phone

The “7th Mass Media” Mobile Media
1) Print – Newspapers, Books, Magazines
2) Recordings – Records, Tapes, CDs 1st personal mass media
3) Cinema Always near and accessed
4) Radio Technology increases usage
5) Televisions Designed for interaction and
6) Internet (via PCs) communication
7) Mobile www.adsmobi.com ▪ contact@adsmobi.com


Mobile Advertising Reach- Mobile is always near
Mobile Mass Reach Potential
Cross Media Compliment – Incorporate Mobile into an overall campaign

Traditional Media:

At the point where consumers are using these mediums and seeing an Ad, they do have their mobile
phones with them!


Plan a Mobile
Campaign


Mobile Advertising Reach- Mobile Media plan

Main Notes on Mobile Marketing:
Permission based
PC experience is different from a mobile device experience
Mobile is just one of the many mediums. A cross media strategy would maximize reach

Evaluation Methods:

Pre-planning
Know your objective and how mobile marketing can be used
Understand mobile users and usage patterns
Decision on your mobile properties and growth plans
Be engaging and provide incentives. Allow for interactive elements
Pick the right partners (not just a technology provider)

Evaluation
• Define KPIs and scorecards for objectives on mobile
• Reach numbers and goals
• Interaction goals
• Drive to action goals




Segment by Campaign Parameters
Segment by Interest of Users Choice of Mobile Budget control, Time
Target Audience Apps and Mobi Sites targeting, Location, Date,
(Appeal to Costs, Mobile Genres,
Demographics) Device targeting

Media Plan

Customized Targeting Mobile Medium




– How Many New Customers Do You Want To Reach?

Your Target Audience Carries a Phone

Adsmobi can easily secure mass potential customers to your mobile site
Using pull methods and branding tactics on mobile formats/mediums
Targeting the audience that you want
Rich media and appeal

Mobile formats/mediums at your disposal

Mobile Internet & Major Portals
Mobile Apps
Display ad: CPC, CPM or CPD
Rich Media




Media Plan Example:

Focus on a Country’s Mobile traffic

Segment and target by Appeal to Behavior Preferences, Demographical Approach or Interest Approach

Segment and target by Date, Time, Handset, OS, City, GPS, App/Portal

Popular Mobile Apps Popular Mobile Portals

By Visitor’s Interests By Campaign Objectives By Holiday periods



Execute a
Mobile
Campaign


Mobile Marketing & Advertising

Mass Reach Potential… (Simple & Measureable)
We will display your company ads on mobile to millions of Users
We will bring mobile users to your Mobile Site, Facebook or App Store

Mobile Advertising Methods:
 Cost Per Click - Pay only for each user coming to your site
 CPM - pay only for impressions and views of your marketing messages
 Target the right audience: Time targeting, location, channels, handset, etc

Fits and caters to all budgets and objectives
 High value for marketing = cost of acquiring your customers in cents (USD)
 Measureable and Controllable = ROI focused
 Full reports on all campaigns metrics and performance



Choose your Targeting Capabilities
Mechanical and Audience Targeting

Operation Platforms Location Carrier

Android, Bada, Blackberry, iPhone, City, Country, State/Province, Region,
e.g. Singtel, Starhub, M1, Maxis…
iPad, WAP, Symbian, Windows Phone. Longitude, Latitude.

Channel/Category Demographics

e.g. Automotive, Business, Education, Age, Education, Ethnicity, Gender,
Games, Music, News, Sports, Travel. HHI, Interests.



Choose your Audience
adsmobi helps advertisers to reach the right demographic on scale

Automotive Business/Finance

Education Entertainment




Games Healthcare/Fitness

Music News




Parents Shopping

Social Networking Sports




Teens Travel

Weather Women



Choose the right Mobile Medium
Several Mobile Solutions and Formats available to secure the Right Audience

Display Location Based App Rich Media
Banner Advertising Promotion & Video Ads



Choose the right Call to action
Different Call-to-Actions directs the audience directly to the right content

Click to App Click to Click to Click to Click to
Click to Call
Store Facebook Map Web Video



Focus on
Mobile Banners



Mobile Advertising Success
How to create successful Mobile Advertising campaigns

1. Define Objective + Target Audience
2. Define Reach
3. Define Messaging
4. Define Design
5. Define Call-to-Action
6. Define Reporting Tools



Do and Don’t for Successful Mobile Advertising Campaigns

Don’t:
1) Use unnecessary images

2) Write vague headlines

3) Make viewers squint



Do and Don’t for Successful Mobile Advertising Campaigns

Do:
1) Brand info
2) State the app name/Product
3) Clearly and boldly state
4) Use a strong call to action
5) Ensure your call to action stands out
6) Placement matters



Banners Displayed in Apps



Campaign Reports – Online and Live



Top Elements for Success

1. Understanding Mobile User’s Intent
2. Previewing Your Mobile Ads
3. Viewing Your Site’s Mobile Users
4. Reaching Other Mobile Users
5. Tracking Mobile Conversions



Mobile Case
Studies



Featured Advertisers
adsmobi delivers ads for leading brands

Hospitality

Finance

Consumer Brands



Featured Advertisers
adsmobi delivers ads for leading brands
Technology

Carriers

Automobiles

Media



Success Story Mobile Display – Westin Hotels & Resorts
Higher user engagement via geo-targeted mobile ad

Objective: - Increase commerce booking and
encourage customers to book
vacations in Westin Hotels & Resorts

Campaign: - Geo-Targeted, interactive banner ad
that reads “Tap here to warm up” for
users in cold climate zones
- User who clean the frost of the
screen see a mobile landing page
with different options (room
reservation, sign in, hotel call, etc.)

Source: www.mobilemarketer.com (March 9, 2011).



Success Story Mobile Display – Kool-Aid
Click-to-Facebook campaign to increase number of Facebook fans

Objective: - Attract customers to become a fan
of the Kool-Aid Facebook page.
Target group were Hispanic
parents in the USA

Approach: - Click-to-Facebook campaign
through mobile advertising
banners within the adsmobi
network

Campaign: - Campaign Flight Dates: Jul 1 – Sep 4 2011
- Country-Targeting: USA
- Category: Parents
- Banner sizes: 300 x 50, 320 x 50

Results: - up to 3 Million Impressions
- up to 15,500 Clicks
Campaign screenshots



App Promotion
Get more Users for your App!

App Promotion Top Rank Powerful Reporting

Generate more Users and get Boost your app to the Efficient Download
discovered within the App Store. top of the App Store. Tracking for better results.

PUSH-APP EFFECT
More downloads = Higher ranks



Success Story App Promotion - Nestlé Purina Petcare
Boost from US Lifestyle rank 0 to rank 1 within three days!

Objective: - Generate more downloads for Nestlé Purina Petcare’s
app petcentric to increase brand awareness.

Approach: - adsmobi PUSH-APP PROGRAM. CPD-based campaign to
increase the number of downloads.

Campaign: - Campaign Flight Dates: September 2010
- Country-Targeting: USA, UK
- Category: Lifestyle

Results: - 3 days after campaign start:
- US Lifestyle rank 0 to rank 1
- US Overall rank 0 to rank 39
- UK Lifestyle rank 0 to rank 2
- UK Overall rank 0 to rank 21

The app was placed directly in front of other big competitors. In total, the campaign
created a huge number of new users and increased the awareness of the app
significantly.
petcentric app screenshot



Success Story App Promotion – DailyDeal GmbH
Boost from rank 51 to rank 1 within one day!

Market: Apple App Store, Germany
Category: Finance
Campaign Dates: March 7 – 16, 2011
Client: DailyDeal GmbH

Highest Results: # 1 Ranking over 6 day period (March 7 – 13)
# 39 ranked Overall Category
15,000 Downloads within 10 days
Up to 5,213 Downloads per Day (March 3rd)



Mobile Advertising Reach - How to acquire new customers

Wandrille Provut
Regional Director APAC
Adsmobi Inc.
wandrille@adsmobi.com



Presentation singapore how to secure the right audience 2. version 2012 06 12

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Presentation singapore how to secure the right audience 2. version 2012 06 12