ad exchange product presentation ad server

1. Ad Exchange for Display Advertising
An introductory note

2. When buying an ad exchange product you want ability to…
 Connect Publishers, Ad Networks and RTB sources with Buying Channels
 High yield and performance.
 Implement and execute business goals quickly
 Ability to integrate with multiple SSPs and DSPs
 Ability to handle large volume and scalability
 Industry standards compliance

3. You are looking for an implementation partner who is…
 Of the right experience
 Technology &
 Business
 Provides the right breadth of services
 Software
 Managed Services
 Support Services
 Is of the right size
 Not so large that you become one of the many clients
 Not so small that the service comes with an apology for quality and competence
 Gives you the IP rights (These come with conditions)

4. Introducing Adx Connect

5. Adserver Solutions Suite & Services
Adserver
Solutions Suite
Ad
Management
Display Ad
Network
Mobile Ad
Network
Video Network
Engineering
Core
Professional
Services
Managed
Services
Adx Connect
Engine
Ad Serving
component
Bidders
component
Auctioning
component
Caching
component
Campaign
monitoring
component
Reporting
component
Optimizers
The Suite started out as an ad network and
evolved into a full scale Ad Exchange with its 7
different components.
Today with its 8 modules it provides the
possibility of a Single window/Single
implementation solution for businesses
The suite comes ensconced in a bundle of
professional and managed services which
include
 Integration Services, Adaptation Services, Ad
Operations,
 Applications Support & System Support

6. Overview
 Now connecting publishers, ad networks and multiple RTB sources to
multiple buying channels for highest yield and performance.
 Buying channels include private exchange for direct buys, tag based
buys with ad networks and RTB auction.
 Fully optimized buying.
 Unified administrator interface to manage all operations.
 Enterprise architecture that can handle high volumes.
 Scalability achieved through Amazon EC2 auto-scaling cloud set up.
 Available in licensed, licensed w/source and SAAS models.
 Integrated with numerous SSP and DSPs. Ability to take customers live
within weeks without any long implementation cycles.
 IAB compliant.

7. Features Detailed
Optimized traffic selling for high
yields for Supply Side Providers
(SSP).
SSP may be direct publishers, ad
networks and RTB sources.
All traffic classified into buckets.
Buckets include IAB defined
content categories, user behavior
and keywords.
Targeting criteria like
domain/page, geo and device
automatically passed to buy side.
Ability to define custom attributes
for direct ad sales. May or may
not be targeted by ad networks
and DSP partners.
Ability for publishers and ad
networks to set floors.
Ability for publishers and ad
networks to define passback tags
for unsold inventory.
Ability for advertisers, agencies,
media buyers, ad networks and
DSPs to buy media
All standard targeting criteria
supported.
Ability to build a monetization
stack of ad networks in a daisy
chain model.
Ability to accept bids for traffic
from DSPs through an auction
engine.
Direct campaigns and DSPs
bids can compete for higher
yield for publishers.
Campaign optimization for
control spend and enhance
performance.
Supply Side Features Demand Side Features

8. Advanced Optimization and Targeting
 Precise targeting the delivery of advertising to the right audience, at the right time.
 Ability to describe a of target audience well using multiple targeting methodologies and an inherent flexibility to describe
audience.
 Advanced algorithms to help publishers optimize their ad revenue, and offers unique options for targeting users.
 RTB sources land traffic on the Adx-Connect platform based on preset criteria.
 The platform then takes bid amount from predefined campaigns and bids on the impression along with ad tags that point to
the ad serving component.
 Targeting criteria received in the impression request is overridden by criteria set in RTB campaign.
Multivariate
forecasting
Real Time
Prioritization
Profile
targeting
Revenue
Optimization

9. Pricing Models
 Software Sales (SS) Model
 Software Sales with Implementation Services (SSIS) Model*
 Software Sales with Implementation and Managed Services (SSIMS) Model*
 Software as a Service (SAAS) Model
Note: * 2nd and 3rd models comes with an option to buy the source code.

10. Summary
 Adx Connect started as a Ad Network and evolved into an Exchange as the industry evolved over last few years.
 It tightly follows the industry standards and has the ability to integrate with numerous Supply Side and Demand Side platforms.
 Adex Connect not only provides all the features you will need to smoothly run business but also does it quick and at price points
you can be comfortable at.

11. Questions?
Anoop Nigam
AdserverSolutions