1. THE JUKE SENSATIONS CHALLENGE!
TAKING THE JUKE THRILL TO FACEBOOK
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2. JUKE SENSATIONS CHALLENGE!
CAMPAIGN OBJECTIVES
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3. CAMPAIGN OBJECTIVES
! Starting from an existing international TV and press campaign, Nissan France wanted
to take the JUKE: BUILT TO THRILL theme online
! We did so by creating a thrilling experience on Facebook that would help expand their
fan base and reach high levels of engagement among Nissan lovers
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4. JUKE SENSATIONS CHALLENGE!
GAME MECHANICS
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5. JUKE SENSATIONS CHALLENGE
! The JUKE is placed on a springboard. Its incline is adjustable, as well as the power of
the launch. The player launches the JUKE by quickly dragging the mouse
! Three levels that mirror the TVC: easy-air / medium-dirt/ hard-city
! The goal: to launch the JUKE as far as possible to retrieve a maximum of points
(points are linked to distance)
! On every level there are objects (most of them originally on the print ad) that take the
JUKE further (bonus) or slow it down (penalty) if we catch them
! Air. Bonus : rocket (gravity), Balloon (incline), Aerobatics Plane (Power). Penalty:
Mill (Power)
! Dirt. Bonus : Buggy (Power), Motocross (incline), Deltaplane (gravity). Penalty :
ice cream truck
! City. Bonus : Helicopter (Gravity), Skateboard (incline), Motorbike (Power), Jet
Pack (Gravity). Penalty: a newstand
! 4 possible effects : Gravity (positive or negative effect), Incline (positive or negative
effect), Power (positive or negative effect), Friction (negative effect)
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6. JUKE SENSATIONS CHALLENGE
! Every level is unlocked when the player reaches a given number of points (5,000
points for medium, 10.000 points for hard)
! The distance / points ratio grows at every new level (if we travel the same
distance on two different levels, we win more points in the hardest of the two)
! There are four prizes to be won:
! Extreme Test Drive on Juke-R
! Skydiving
! Scuba diving among sharks
! Mystery thrill (Flight on a fighter plane)
! After every game we can choose to keep our points or place them on every prize
! To define the winner of every prize there will be a lottery among the players who
have cumulated the required number of points
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7. ARBORESCENCE
Share
Home
page
Game
Result:
POINTS
Level
unlock
Invite
a
friend
Point
placement
Entry
form
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8. ARBORESCENCE
Share
your
score
Invite
a
friend
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9. JUKE SENSATIONS CHALLENGE!
PRIZES
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10. JUKE SENSATIONS CHALLENGE
PRIZES
Thrilling experiences that build to a crescendo
?
EXTREME
TEST
DRIVE
SKYDIVING
SHARK
DIVING
MYSTERY
THRILL
1
test
drive
with
a
Nissan
Nissan
driver
for
2
(+
transporta>on)
1
jump
for
2
(+
transporta>on)
A
trip
to
South
Africa
for
2
We
ini>ally
decided
to
leave
the
final
prize
hidden,
and
then
unveil
it
to
generate
buzz
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11. JUKE SENSATIONS CHALLENGE
3 prizes + a ultimate challenge. This final prize is an
extreme experience, way off the beaten track
From the beginning of the game, players will be able to
place their points in any of the four prizes
On the other hand, the more people place their points on a
given prize, the less likely it becomes to be won through
the lottery
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12. JUKE SENSATIONS CHALLENGE!
SCREENSHOTS
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13. HOME
PAGE
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14. RESULT
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15. LEVEL
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16. PRIZES
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17. AIR
TVC
Game
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18. DIRT
TVC
Game
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19. CITY
TVC
Game
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20. BONUS
/
PENALTIES
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21. JUKE SENSATIONS CHALLENGE!
COMMUNICATION
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22. COMMUNICATIONS PLAN
In order to maximize the number of active players, boost engagement levels and
drive traffic to Nissan France Facebook page, a communications plan was
conceived based on three levers:
1)
TV teaser, which aired for one week
2)
Dynamic OOH
3)
Community management on Nissan France Facebook as well as gaming
forums in France
4)
Facebook ads campaign
5)
Integration of the game on the Facebook App Center
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23. TV
TEASER
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24. DYNAMIC
OOH
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25. FACEBOOK
TIMELINE
Campaign
key
visual
Game
as
a
Facebook
app
on
the
Nissan
France
home
page
Community
management
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26. FACEBOOK
ADS
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27. FACEBOOK
APP
CENTER
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28. CAMPAIGN RESULTS - ENGAGEMENT
2,214 players
313,491 games played
141 games per player on average
255 players made at least 5,000 points and registered to
win a prize
2,023 tickets bought
7,9 tickets bought per registered player
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29. CAMPAIGN RESULTS - VIRALITY
Player scores were shared 1,146 times
Feedback / reshare: 423 times
Rate: 37%
Players invited 310 friends to join
120 invitations were accepted
Rate: 39%
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30. MERCI
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