1. INTERREG IVA
OBESITY PROJECT
A Partnership approach to preventing
and managing obesity in the border
region
Claire McGinley Project Manager
E: Claire.mcginley@hscni.net
T: 02871272138
www.cawt.com/obesity

2. You know the stats….

3. CAWT Obesity Project
• Funded by EU INTERREG IVA Programme
• Targeting 1,770 individuals through interventions:
– Prevention Programme “Healthy Lifestyles”
– Management Programme “Making A Difference”
• 3 year project, commenced 2009
• Effective and sustainable model of delivery
• Multi-sectoral partnership delivery
• 4 pilot sites along CAWT border region

4. OBESITY PROJECT STRUCTURE
CAWT Management Board
Northern Health & Social Care Trust/CAWT Director General; Health Service
Executive West; Southern HSCT; HSE Dublin North East; Western HSCT;
Health Social Care Board; Public Health Agency
CAWT Secretariat
Via CAWT
Development
Centre
EU INTERREG IVA Obesity
Project Board
EU INTERREG IVA Obesity
Project Quality Assurance WHSCT (Chair); CAWT; PHA; HSE
EU INTERREG IVA Obesity
Advisory Group West; HSE DNE; SHSCT; Community
Project Development
Food Standards Agency; Safefood; Development Health Network
Subgroup
Institute of Public Health Ireland; Sport
NI; Diabetes UK(NI); PHA, HSE;
HSE West; HSE DNE; Armagh
WHSCT
Council; SHSCT; WHSCT; Safefood
Project Team
HSCB/WHSCT
Local Delivery Partnership Local Delivery Partnership Local Delivery Partnership Local Delivery Partnership
WHSCT SHSCT HSE West HSE DNE

5. Drivers for Partnership
• Complexity of obesity, a multi-faceted issue requires
a multi-sectoral approach.
• Evidence, strategies and best practice call for a co-
ordinated approach
• Multi-component programmes to achieve positive
outcomes
• Cultural change not possible without genuine
partnerships
• Challenges of the current environment
• Wider impact of obesity – multi-sectoral
• Sustainability and roll-out post funding

6. Benefits of Partnership
• Influence strategically and operationally
• Capitalise and utilise best practice and learning in
programme development and delivery
• Plan and test different ways of working
• Ensures appropriate use of available funding and optimal
use of resources.
• Brings added value, leverage and synergies
• Better quality and more responsive services
• Improved outcomes of care for the individual and the
population
• Greater local ownership

7. Meet the Challenge
“ build capacity across the public and private sectors to
mobilize a coordinated effort to change the
environment that constrains healthy behaviours, such
as healthy diet and physical activity, and enables
unhealthy ones”
A Public-Private Partnership Model for Obesity Prevention, Terry T
Huang, PhD, MPH and Amy L. Yaroch, PhD, 2009.

8. INTERREG IVA
OBESITY PROJECT
E: Claire.mcginley@hscni.net
T: 02871272138
www.cawt.com/obesity