How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips for Success
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Presentation given by Michelle LeFeve, Courtland Consulting, Strudell Studios & Adrienne Wallace, 834 Design & Marketing at Nonprofit Network Tech Expo 2014 (http://nonprofnetwork.org/techexpo)
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How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips for Success
- 1. How Nonprofits Can Stand Out from the Crowd - Social Media Tips for Success Presented by: Michelle LeFeve, Courtland Consulting, Strudell Studios Creative Division Adrienne Wallace, 834 Design & Marketing
- 3. Reach People You Don’t Even Know
- 4. 3 Things 1. Each platform has a distinct personality 2. Many different platforms for different purposes 3. Platforms may change, good communication does not
- 6. 4/25/2014
- 13. Photos & Video Drive the Most Engagement
- 14. Voice of a Friend – a place to share stories
- 15. Add a donate button to your FB page
- 17. Use FB photos
- 18. Use of FB tools and custom applications
- 20. Mike LeFeve @MikeLeFeve Just received a letter from @mhumane saying that the money I raised on my Bday was sent to the field. Boy, does that feel super! Tweeting links @ your charity’s donation landing page for every donation
- 21. Provide a Twitter newsfeed back to your website
- 22. • Join or create industry and local LinkedIn groups • Join or create a LinkedIn event to share • Create forums within groups or events • Expand your LinkedIn reach with Twitter • Posting/finding jobs • Communicate opportunities/fundraising • Recruiting/Vetting board members
- 23. LinkedIn Group
- 25. • Ways that Google+ can change the way you connect with your audience: – Video conference other Google+ users with Hangouts – Segment your donors, volunteers, partners into various Circles – Add and invite people to Google+ Events – Don’t get too comfy…data released this week question the efficacy of G+ which usually signals demise in the Google family of products / apps
- 26. • Human focus with a message that evokes emotion • Call to action • 1 to 5 minutes
- 28. • Feature your visual content • Develop Pinboards that drive donations and events
- 29. Pinterest
- 31. Social Media Tips • Spend time on social media – Set a timer and/or make an appointment to get into the groove • Interact with your followers • Update your account frequently – Best practices can easily be found • Share videos & photos • Ask people to share • Promote on your website • Analyze analytics for ideas and failures
- 32. Connect With Us Michelle LeFeve Executive Director, Courtland Consulting, Strudell Studios Creative Division linkedin.com/in/michellelefeve /Courtland Consulting Adrienne Wallace (@adriwall) Project & Digital Director, 834 Design & Marketing linkedin.com/in/adriwall /834 Design
- 33. Credits: • 50.nitrogr.am • 834 Design & Marketing • blog.linkedin.com • blog.twitter.com • Courtland Consulting • DeVries Blog • inkthemes.com • instagram.com/press/ • Ipsos OTX and Ipsos Global @dvisor • mashable.com • nytimes.com • quantcast.com/linkedin.com • Socialmediaexaminer.com • statisticbrain.com • The Content Marketing Institute • twitter.com • Wildfire
Notas do Editor
- Why should you ‘Get Social’? Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.Social Media predicted to generate $17 billion in revenue worldwide in 2012.22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network. 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Out of the 50 million millennials, 75% use social media sites. They place a high value on the use of mobile devices to connect with their friends due to growing up with social media. This is a number that no one can ignoresocial media is on track to generate close to $17 billion in revenue worldwide this year, according to IT research firm Gartner. The report found revenue is up 43.1 percent to $16.9 billion, compared with 2011 revenue of $11.8 billion. Advertising continues to be the largest contributor to overall social media revenue, projected to total $8.8 billion in 2012.Revenue from social media subscriptions is expected to total $278 million this year, while social gaming revenue, which more than doubled between 2010 and 2011, is expected to reach $6.2 billion in 2012. Gartner analysts predicted users would continue to join social networking sites at a “moderate” pace, with new features, applications and experiences holding the interest of old members and drawing the interest of new participants. As the competition between sites like Facebook, LinkedIn, Twitter and new players increases, new forms of Web-based and mobile social media will rise, Gartner predicted. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere.
- Why should you ‘Get Social’? Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.Social Media predicted to generate $17 billion in revenue worldwide in 2012.22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network. 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Out of the 50 million millennials, 75% use social media sites. They place a high value on the use of mobile devices to connect with their friends due to growing up with social media. This is a number that no one can ignoresocial media is on track to generate close to $17 billion in revenue worldwide this year, according to IT research firm Gartner. The report found revenue is up 43.1 percent to $16.9 billion, compared with 2011 revenue of $11.8 billion. Advertising continues to be the largest contributor to overall social media revenue, projected to total $8.8 billion in 2012.Revenue from social media subscriptions is expected to total $278 million this year, while social gaming revenue, which more than doubled between 2010 and 2011, is expected to reach $6.2 billion in 2012. Gartner analysts predicted users would continue to join social networking sites at a “moderate” pace, with new features, applications and experiences holding the interest of old members and drawing the interest of new participants. As the competition between sites like Facebook, LinkedIn, Twitter and new players increases, new forms of Web-based and mobile social media will rise, Gartner predicted. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere.
- Why should you ‘Get Social’? Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.Social Media predicted to generate $17 billion in revenue worldwide in 2012.22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network. 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Out of the 50 million millennials, 75% use social media sites. They place a high value on the use of mobile devices to connect with their friends due to growing up with social media. This is a number that no one can ignoresocial media is on track to generate close to $17 billion in revenue worldwide this year, according to IT research firm Gartner. The report found revenue is up 43.1 percent to $16.9 billion, compared with 2011 revenue of $11.8 billion. Advertising continues to be the largest contributor to overall social media revenue, projected to total $8.8 billion in 2012.Revenue from social media subscriptions is expected to total $278 million this year, while social gaming revenue, which more than doubled between 2010 and 2011, is expected to reach $6.2 billion in 2012. Gartner analysts predicted users would continue to join social networking sites at a “moderate” pace, with new features, applications and experiences holding the interest of old members and drawing the interest of new participants. As the competition between sites like Facebook, LinkedIn, Twitter and new players increases, new forms of Web-based and mobile social media will rise, Gartner predicted. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere.
- Data as of 4/25/2014Pinterest20 million active users (70 million total users)Social site that is all about discoveryLargest opportunities are in decor, babies, recipes, wedding, and fashionUsers are 17% male and 83% femaleTwitter241 million active users (over 600 million total users)micro blogging social site that limits posts to 140 characterslargest penetration in the US but spreading slowly and steadily5,700 tweets happen every secondFacebookSocial sharing site that has over 1 billion users worldwideLargest opportunities communicating with consumers in a non-obtrusive wayUsers share 1 million links every 20 minutesInstagram200 million active usersSocial sharing site all around pictures and now 15 second videosMany brands are participating through the use of hashtags and posting pictures consumers can relate toMost followed brand is National GeographicGoogle+540 million active usersSocial network built by Google that allows for brands and users to build circlesNot as many brands active but the ones that are tend to be a good fit with a great following25 – 35 year olds are most activeLinkedIn300 Million usersBusiness oriented social networking siteBrands that are participating are corporate brands giving potential and current associates a place to network and connectPowers 50% of the world’s hireshttps://www.quantcast.com/linkedin.comSourceshttp://www.inkthemes.com/30-reasons-to-market-your-business-on-pinterest-in-2014/03/https://twitter.com/TwitterIR/status/431175668122935297https://blog.twitter.com/2013/new-tweets-per-second-record-and-howhttp://www.statisticbrain.com/facebook-statistics/http://instagram.com/press/http://50.nitrogr.amhttp://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.htmlhttp://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/https://www.quantcast.com/linkedin.comhttp://mashable.com/2014/04/18/linkedin-300-million-users
- Why should you ‘Get Social’? Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.Social Media predicted to generate $17 billion in revenue worldwide in 2012.22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network. 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Out of the 50 million millennials, 75% use social media sites. They place a high value on the use of mobile devices to connect with their friends due to growing up with social media. This is a number that no one can ignoresocial media is on track to generate close to $17 billion in revenue worldwide this year, according to IT research firm Gartner. The report found revenue is up 43.1 percent to $16.9 billion, compared with 2011 revenue of $11.8 billion. Advertising continues to be the largest contributor to overall social media revenue, projected to total $8.8 billion in 2012.Revenue from social media subscriptions is expected to total $278 million this year, while social gaming revenue, which more than doubled between 2010 and 2011, is expected to reach $6.2 billion in 2012. Gartner analysts predicted users would continue to join social networking sites at a “moderate” pace, with new features, applications and experiences holding the interest of old members and drawing the interest of new participants. As the competition between sites like Facebook, LinkedIn, Twitter and new players increases, new forms of Web-based and mobile social media will rise, Gartner predicted. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere.
- Data is as of May to June 2012LinkedIn: 150 million active users in over 200 countries and territoriesTwitter:555 million active users and sees 340 million tweets per day (as of April 2012)Facebook:955 million active users on Facebook and over 50% of them are using it on a mobile device (as of June 2012)Google+: 170 million registered users and 150 million active users (as of June 2012) but keep in mind that more than 800 million users use Google products like (gmail, google analytics, google maps, etc.)Pinterest:11.7 million users which makes it the fasting growing site to break through the 10 million unique visitor mark (prototype launched in March 2010)This website allows users to create and manage theme-based image and video collections such as events, interests, hobbies, and more. Youtube: Youtube was bought out by Google. It streams 4 billion online videos each day, more than one for every other person on Earth and a 25% jump over eight months ago.YouTube, a unit of Google, attributed the growth to iterations of the website on smartphones and TVs that have encouraged more use, according to Reuters. The number of uploads on the platform is also staggering: about 60 hours of video is now added to the site every minute, compared to 48 hours a minute in May.Google has released new statistics around YouTube usage across the world and the world’s favorite video website continues to set new records. Here are some highlights:In 2011, YouTube had more than 1 trillion views* (video playbacks).60 hours of video are uploaded to YouTube every minute. This number was only “48 hours” a couple of months ago.Over 4 billion YouTube videos are viewed a day up from 3 billion so the new channel based layout seem to be doing well for YouTube.Over 3 billion hours of video are watched each month on YouTube.The one figure that has however stayed constant for YouTube in the past few months is the number of unique visitors. YouTube, according to the press page, gets around 800 million uniques every month so they still another 50 million to beat Facebook.[*] Facebook gets around a trillion pageviews every month according to Google’s own data. The YouTube statistics page also says that 700 YouTube videos are shared on Twitter each minute. Surprisingly, there’s still no mention of Google Plus on that page.
- Data is as of May to June 2012
- Socialmediaexaminer.com 2012 – 7 tips for creating a social media plan for your business
- Voice of a Friend – Facebook is the place to tell stories. A great way to engage those who like your Facebook page is by providing them with a place to share their own stories, and comment on yours. On the Make A Wish Foundation Facebook page, for example, there are several pictures, names, and stories of children who have been touched by the foundation's efforts. People are moved by what they read, and express their love by commenting, liking, and sharing various posts. It's this bond with your organization that's critical to establish to drive donations -- and it's why storytelling plays a key role ... because establishing an emotional connection takes time, and context.As a nonprofit, you can also pick the most moving post on your Facebook page and have it featured as "Inspiration of the Week." You can even use Timeline's new pinning feature to expand the visual real estate of the post on your page and draw even more of your fans' eyes there. The Make A Wish Foundation facebook post is an excellent example of a charity using story-telling to generate donations through hope. And since Facebook pages allow organizations to create donate buttons, there's no reason not to try experimenting with it!
- Social media channels like Facebook, Twitter and MySpace are valuable marketing tools for charities as well as businesses. Facebook has gone a step further and allows its fan page users to post a donation button on their fan pages. The button is created through a Facebook application. This application will secure the money and send it to the charity at the end of the month. In order to set up a donation button, you will need to have a recognized charity name and a Facebook fan page. This article will tell you how to add donation button to Facebook. Until recently, most donation buttons were inserted using a PayPal button and Facebook coding language (FBML). Any page that added a donation button before early 2011, will still be able to use this button; however, no new buttons can be made using this type of coding.When people donate using this button, the "First Giving" charity will record the donation and send your charity the money at the end of the month.
- Let’s face it, one of the main things we all do on Facebook is flip through photos. Facebook is one of the largest photo sharing sites, and its browsing capabilities are easier to manage than most. The ASPCA has capitalized on that and created a Page that inspires Fans to upload their own images to the Fan gallery. They also post pictures of all the pets they help get adopted.Granted, the ASPCA has the added advantage of cute and cuddly subjects that just beg to be photographed. But that doesn’t mean you can’t take a few cues from them. If a picture is worth a thousand words, why not let images tell your story? Think outside the box and bring a camera with you everywhere, no matter what kind of Page you are trying to promote. Show real people interacting with your organization or event; don’t just throw a few catalog stills into an album and forget about them.
- Facebook is continually tweaking Pages and adding lots of little advancements, so if you’re maintaining a Page, you should definitely be following the official Facebook blog. One of the more recent features is that each tab now has a unique URL, so you can point users to different “pages” of your Page (like a regular website) and determine what you want the default section to be for Fans and non-Fans.This is an underused feature that the Susan G. Komen Page has employed to send users to their Boxes tab. It doesn’t sound like a big deal, but it is clearly branded with their signature pink color and logo, while showing off several polished, professional looking applications. The Page looks worthy of fanning, because they clearly spend a lot of time on it and will likely continue to update the content.There are lots of calls to action, providing multiple ways to donate or join the cause. Of course, this also means they have significant offline and off-Facebook programs to support their Page.But if you don’t have a ton of funding, or you can’t see investing in a Facebook Page before more pressing financial matters, don’t despair; this kind of Page can be created in much the same way as the Humane Society’s. You can create the look of a custom application by seeking out flexible HTML and FBML apps like Static FBML and Profile Box.
- Here is another example of a custom FB app.Courtland and Strudell Studios has an event management subscription services for any type of event registration. Our nonprofit customers use it for golf outings and walkathon/5k runs. The tool includes a Post to Facebook button on the team and individual donation pages that allows anyone to post the event announcement on their FB page. The post contains the nonprofit’s logo and standard message with a direct link back to the nonprofit’s website (in this example it goes to parkinsonsmi.org).
- "what is Twitter for?" As with any social network, the answer is the same: whatever you make of it. Some think that its immediacy makes it ideal for spreading news. Others find it useful to ask questions of their peers; still others, for following what people or topics they're interested in. Twitterlets you send a 140-character message, or "tweet", to a site where anyone can read it, though it will only be sent directly to those who have chosen to "follow" you (though if you want, you can pick and choose who you allow to follow you). One creative way to steer them towards donations is by tweeting links to your charity’s donation landing page and letting them know how their donation makes a difference. Every time a donation is made, you can tweet back at the donor and explain to them the difference they have made to your organization and its cause.For example, you can inform donors of the difference their contributions make and encourages people to share the wonderful feeling of giving on social media.Let your donors know how many mouths their money was able to feed, and it will put into perspective what they were able to accomplish with a quick gesture of kindness. And acknowledging their support, especially on social media where all their friends can see it, makes them feel special!
- Providing a Twitter news feed back to your website is a great way to crosslink your social networking activity to your main home page and help to make your website content be updated.
- We’ve heard it a million times before -- it's all about who you know. And LinkedIn is a pioneer in leveraging social media to let you socialize with the "right" people. So, how can nonprofit organizations use LinkedIn to get in good with potential donors? Join or Create a LinkedIn Groups: This allows you to network and share ideas with members. You can also start or sponsor a group as well. If run properly without self-promotion, a group helps you make connections and help others. For example, a non-profit can gather together a collaboration of medical exports to help respond to questions. Join or Create a LinkedIn Event - Make use of one of LinkedIn's most awesome features ... LinkedIn Events. With nonprofit conferences such as the National Conference on Volunteering and Service and the Young Nonprofit Professionals Network National Leaders Conference, people clearly want to get together to chat about their nonprofit work, and the folks that are serious enough to go to events like these are serious enough to be using LinkedIn. LinkedIn’s Event tab makes creating these literally a breeze. With a few clicks, your nonprofit can create and share an event with your connections. In addition, with the 'Find Events' tab, other companies interested in attending can find your event and attend -- getting you exposure to a new group of potential donors. Create Forums for topical discussions within Groups and EventsExpand your LinkedIn reach with Twitter: There is a little checkbox at the bottom of your “Share an update” box that copies everything you share with your Connections to all of your Twitter followers.LinkedIn is popular for Posting jobsAs a reminder - Social media will recommend groups, people, jobs based off your profile’s interests, your previous jobs and industry, etc.And regarding LinkedIn they allow you to add three web links now so you can get everyone in your organization to link back to your website to help your site with search engine optimization – one of the many search engine criteria is the more links you have going to and coming from your site it bumps up your ranking in search results
- Here’s a good example of a group in LinkedIn
- Google integrates the social experience with Google+ among all of its tool properties. In other words, Google+ pages and activities have an advantage over other social networking sites because it is fused into Google’s search engine feature, while Facebook and Twitter for example are not.Google says that its new features include “Personal Results”, enabling users to find information specifically related to them, “Profiles in Search”, which enables users to find Google+ profiles with search queries and “People and Pages”, a new feature that helps users find Google+ pages and profiles related to specific topics, areas or brands.How It Affects YouWith so much information now available at Google users’ fingertips, the search giant has to ensure that personal data is not displayed in other users’ search results. To do so, Google says it has employed SSL encryption on Google+, incorporating it into its results pages.Google has also made sure to label results as Public, Limited or Only you, alerting users as to the nature of their search results. To make sure that users who do not want to view personal content within their results, the company has also delivered a toggle that allows users to switch modes and conduct searches free from friend suggestions and additional Google+ content.
- Ways Google+ can change how you connect: Hangouts is a way to conduct group video conferencing with other Google+ users. Hangouts are creating a paradigm shift in how organizations connect with their supports. Image key staff the ones who can effectively represent the org) posting “open office hours” where G+ users can pop into a Hangout and chat with them face-to-face about critical topics.Circles – FB and Twitter both allow users to put people in specific groupings or lists. Circles put segmentation up front in their product and they make it fun. Organizations can segment their donors, volunteers, partners into various circles.In the "Stream," which occupies the middle of three columns on the page, users see updates from those in their Circles. There is an input box which allows users to enter a post. Along with the text entry field there are icons to upload and share photos and videos. The Stream can be filtered to show only posts from specific Circles.Google+ Events: Released at Google I/O on June 27, 2012, Google+ Events allows users to add events, invite people, and then share photos and media in real-time from the event. The program is integrated with Google Calendar, and is posed as a direct competitor to similar features offered by Facebook.
- Greener Grads example videoSome people love to be in the limelight -- channel that into donations through some YouTube campaigns! One of the most successful brands to ever create a YouTube campaign was Dove (not a nonprofit, I know, but this was for a great cause!), when they asked women to upload videos explaining their definition of "real beauty." Thousands of women responded instantaneously, 6 of which were chosen to participate in a national broadcast campaign. Though your cause will be based around your charity’s specific needs, the goals for any campaign like this are the same -- inspire people to be actively involved in your cause by sharing their thoughts through user-generated content.If you don't already have a YouTube account for your company, set it up; all that content needs to be uploaded to one central location. Have people send their videos to you, and upload videos on people's behalf -- this not only allows for some quality control, but also lets you capture email addresses when submissions occur through a landing page! I see some donor nurturing in your future ;-) And don't forget to include calls-to-action in those videos so those watching can donate to your cause, too!
- http://www.youtube.com/user/Witness
- Pinterest allows you to share images and videos by posting “pinning” them on themed pinboards.You can:Feature your visual contentDevelop pinboards that drive donations, events and capaignsHas anyone here used Pinterest?The website has proven especially popular among women. The most popular categories being: food & drink, DIY & crafts, and women's apparel. In fact,Pinterest has played a role in the run-up to the 2012 US Presidential Election. The wives of both candidates created accounts. Ann Romney debuted in March and First Lady Michele Obamain June.Users inbound from Pinterest spent $180m compared with $85m spent from users coming from Facebook. Users spent less time on the company's Website, choosing instead to browse from the company's pinboard. Many brands and small businesses are using Pinterest, following best practices to get traffic on their websites and buzz around their products. Pinterest study from Shareaholic reported that 21% of users have followed through with a purchase after discovering it on PinterestThis gives nonprofits a good reason to take advantage of this site.The example I have in the presentation is the Habitat for Humanity pins pictures of volunteers building homes across the globe, as well as fliers for upcoming volunteer opportunities and country-wide movements like National Mandela Week. Pinterest Etiquette - The Types of Boards You can Create is unlimited but the rule of thumb is to not self-promote Nonprofits have used Pinterest to upload pictures of the items you "sell" to drive donations, like bracelets and bands and other merchandise from your organization.
- Other examples of usingPinterest includes:Community Board - "FedEx Community Involvement" board displaying activity on various projectsCampaign Board - Use one of your boards to feature one of your latest marketing campaigns. For example, DoubleTree hotels"Little Things Project Tour" campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. Video board – some of the nonprofits I work with have public service announcements, pro bono videos taken by the media, event videos (these are both taken by staff, volunteers and attendees) and healthcare lectures on latest research breakthroughs on medical procedures or medicationsPersonal Stories board that can also be User-Generated - you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and target market in your marketing. Behind the Scenes board for one of your events that features the best photos and video footage of the annual event you host to help you generate buzz and promote the next one.
- The Content Marketing Institute Content Mix Pyramid
- Social Media Marketing tips include:Spend time to increase your followingBe engaging with your followersWhen you post a message, photo, or link,be sure to ask your subscribers to share your content with their connections. Keep your account regularly updatedShare lots of photos and videosPhotos and videos are very important for social networking. Think about your organizationand marketing visually. Which images and videos can you share to engage conversations and increase the viral spread of your content? Encourage people to share your postsPromote your social media sites on your website using the graphic iconsTo get real business value from you social media efforts, you have to have a community of people there to consume and engage with your content. In order to get people to add your social media channels, you need to promote the sites in places where you are already attracting visitors, such as your homepage, blog side bar, or other social media accounts. Cross-promotion is key to building a strong community.To get the most out your social media marketing follow these tipsUtilize social media tools to help centrally maintain your updates across social media sitesSocial feeds updates your website with current postsUse a blog to push updates out everywhere using RSS feeds Use a social media management dashboard (such as HootSuite.com)Maximize the customization of your social media profiles Link back to your websiteCreate ads and custom pagesKnow how your visitors are accessing your websitetop pages / files accessed on your siteKeywords / phrases being used to access your sitemobile devices – top phones are usually android or iphone and ipadweb browsersAnalyze traffic and leadslook at the traffic and leads that have been driven from your social networking sites to help you see where your referral traffic is coming from.And what is extra special about today is you’ll be reviewing Google Analytics with Google staff later this morning and they can show you exactly where those stats can be found