I presented this at Blogalicious 2010 in Miami to highlight best practices for creating a site that people want to visit and return to. During the session, I did live site reviews and provided feedback on how attendees could improve their sites
7. What is Beautiful Is Useful
In the main study, 588 participants asked to judge
the expected information quality of 12 websites.
A positive judgment of the visual appeal was
consistently transferred to a positive expectation of
the information quality of the site
SOURCE: HTTP://WWW.COMPUTER.ORG/PORTAL/WEB/CSDL/DOI/10.1109/IPCC.2009.5208678
13. 5 Reasons People Surf The Internet
1. Find answer their question
2. Research a specific product or service
3. Research your company
4. Buy a product or service
5. Entertainment
17. Blog Design Options
Free theme ($0)
Buy them ($30 - $200)
Custom built theme ($800-$3,000+
Or code it yourself ($0)
18. Content
Provide unique, value focused content that
encourages readers to link, bookmark, tweet and
share your content
Use photos and videos to bring your blog posts to
life
Reference other blog posts on the topic that rank
well
19. Visitor Experience
How do people feel after visiting your blog?
How do they explain your blog to others?
What’s in it for them to come back?
25. Questions?
Is Your Blog Design
Killing Your Visitor Traffic?
Adria Richards
Technology Trainer
@adriarichards
http://butyoureagirl.com
http://freshworkshops.com