6. Trend #1. Facebook becomes leading SNS
• Social CRM with real people
• Meaningful engagement
• Almost unlimited possibilities with
standardized development
7. Trend #1. Facebook becomes leading SNS
Fascinate users with no Prompt registration after
hurdles or barriers nurturing
8. Trend #2. Social Media Optimization
Adoption of mature social behaviors
9. Trend #2. Social Media Optimization
Social strategies will (continue to) be
considered and adopted
13. Trend #4. Gamification for business
“Gamification is the process of using game thinking and mechanics to engage
an audience and solve problems” Gabe Zicherman
Augmented Reality and Out Of Home displays that make sense
14. Trend #4. Gamification for business
“Gamification is the process of using game thinking and mechanics to engage
an audience and solve problems” Gabe Zicherman
15. Trend #5. Rich (video/html5) marketing
Don’t make people read. Show them content they can take with them.
17. Trend #6. Contextual search
Don’t waste money!
Multiple home pages
Deep linking
Individualized content
SMO is set to be essential
But being where your audiences want you to be is
fundamental. Learn from keywords, behaviors, and
patterns your audiences create for you
18. Trend #6. Contextual search
Don’t waste money!
Semantic and intelligent
search that learns from
behaviors
19. Trend #7. Inbound marketing
Become the center of your marketing strategy
YOU
Not marketing automation, but a strategic way of making all pieces work
20. Trend #7. Inbound marketing
Become the center of your marketing strategy
21. Trend #8. Strategy first
No strategy, no success
• Think before acting
• Don’t do when in doubt
• Plan every single step
22. Trend #9. Relevancy
Define your message clearly
Advertising
today
• Define message
• Act on clarity
• Carry responses across
media and audiences
• Make sense
23. Trend #9. Relevancy
Listen to your
audiences
Satisfy your
audiences
Talk to your
audiences (openly)
Know your
Engage with your audiences
audiences
24. Trend #10. Expanding market…talent shortage
More jobs will continue to be created
http://youtu.be/68bVpxKyrUU