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Module 5 product and service marketing

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JeVaughn Ferguson
JeVaughn Ferguson

The document provides an overview of key concepts related to products, services, and brands. It discusses what constitutes a product, different types of product and service classifications, decisions involved in developing products and services, and strategies for building strong brands. It also covers topics like services marketing, the service-profit chain, and strategies for differentiating services.

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Chapter Eight Product, Services, and Brands Building Customer Value
Product, Services, and Branding Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Is a Product? ,[object Object],[object Object],[object Object]
What Is a Product? ,[object Object]
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What Is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object]
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What Is a Product? ,[object Object],[object Object]
What Is a Product? ,[object Object],[object Object],[object Object]
Product and Services Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product and Services Decisions ,[object Object],[object Object],[object Object],[object Object]
Product and Services Decisions ,[object Object],[object Object],[object Object]
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Product and Services Decisions ,[object Object],[object Object],[object Object]
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Product and Services Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Branding Strategy: Building Strong Brands
Branding Strategy: Building Strong Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Strategy: Building Strong Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Strategy: Building Strong Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object]

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Module 5 product and service marketing

  • 1. Chapter Eight Product, Services, and Brands Building Customer Value
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