Mythbusting Lean UX

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Lean UX isn’t about cutting corners, building on the cheap, low quality results, doing things quickly or not providing deliverables. It’s an incremental team approach to product discovery and delivery that's already used successfully at companies of all sizes — from startups to IBM. Lean UX sits at the intersection of Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.

Negócios Tecnologia

Mythbusting Lean UX
UX Scotland, June 2014, #uxscot
Adrian Howard (@adrianh)

http://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg

— Meeting notes made by Tom Erickson, 1993
Don also described and solicited
discussion on, the “User Interface [sic]
Architect's oﬃce” (hereafter UEA).

I invented the term because I thought Human
Interface and usability were too narrow: I
wanted to cover all aspects of the person's
experience with a system, including industrial
design, graphics, the interface, the physical
interaction, and the manual.
— Don Norman

http://en.wikipedia.org/wiki/Snowbird,_Utah#mediaviewer/File:May_28_2006_Snowbird_UT_USA.jpg

http://en.wikipedia.org/wiki/File:Steve_Blank.jpg

— Steve Blank
A startup is not a smaller
version of a large company

A startup is a temporary
organization designed to
search for a repeatable and
scalable business model.
— Steve Blank

From “The Startup Owner's Manual” by Steve Blank

http://en.wikipedia.org/wiki/File:Eric_Ries2.jpg

Lean Startup
Customer Development + Agile + Lean
buildlearn
measure
productdata
ideas

— Janice Fraser
The question we have to solve for is not
“What does Lean User Experience mean?”
The question is “In a lean environment,
how can we make great user experiences?

http://commons.wikimedia.org/wiki/File:Byuanimation_cyclops.jpg

http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg

Lean: oﬀering little reward,
substance, or nourishment;
meagre

Designing out:

• muri (overburden)

• mura (inconsistency)

• muda (waste)

Kinds of muda:

1. Over production

2. Waiting

3. Transportation

4. Processing

5. Stock at hand

6. Movement

7. Making defective products

TPS begat

Lean Production

begat Lean Thinking

begat Lean …

http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg
BUSTED

http://www.consumocolaborativo.com/wp-content/uploads/2012/10/wikispeed_3_months.jpg

https://twitter.com/guspower/status/448487628107575296/photo/1

http://www.consumocolaborativo.com/wp-content/uploads/2012/10/wikispeed_3_months.jpg
BUSTED

http://upload.wikimedia.org/wikipedia/commons/c/ce/Nuremberg_chronicles_-_Suns_and_Book_Burning_(XCIIv).jpg

— Jeff Gothelf
“Getting out of the
deliverables business”

http://upload.wikimedia.org/wikipedia/commons/f/fb/Architect.png

http://en.wikipedia.org/wiki/File:Lloyd%27s_building_from_Leadenhall_Street.jpg

http://en.wikipedia.org/wiki/File:Lloyd%27s_building_from_Leadenhall_Street.jpg
“It's the nearest thing I
could imagine to being, to
working on a medieval
cathedral where there is this
broad idea of principles, but
then the nature of the fabric
of it was still being designed
as it was being constructed.”

— Graham Stirk, Architect

http://upload.wikimedia.org/wikipedia/commons/c/ce/Nuremberg_chronicles_-_Suns_and_Book_Burning_(XCIIv).jpg
BUSTED

http://commons.wikimedia.org/wiki/File:Coors_brewery_conveyors.jpg

http://commons.wikimedia.org/wiki/File:Coors_brewery_conveyors.jpg
BUSTED

http://commons.wikimedia.org/wiki/File:Byuanimation_cyclops.jpg
BUSTED

http://commons.wikimedia.org/wiki/File:Byuanimation_cyclops.jpg
Thank you
adrianh@quietstars.com

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Mythbusting Lean UX

1. Mythbusting Lean UX UX Scotland, June 2014, #uxscot Adrian Howard (@adrianh)

2. 1993

3. http://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg

4. — Meeting notes made by Tom Erickson, 1993 Don also described and solicited discussion on, the “User Interface [sic] Architect's oﬃce” (hereafter UEA).

5. I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual. — Don Norman

6. 2001

7. http://en.wikipedia.org/wiki/Snowbird,_Utah#mediaviewer/File:May_28_2006_Snowbird_UT_USA.jpg

8. http://agilemanifesto.org/

9. 2006

10. http://en.wikipedia.org/wiki/File:Steve_Blank.jpg

11. — Steve Blank A startup is not a smaller version of a large company

12. A startup is a temporary organization designed to search for a repeatable and scalable business model. — Steve Blank

13. A startup is a temporary organization designed to search for a repeatable and scalable business model. — Steve Blank

14. From “The Startup Owner's Manual” by Steve Blank

15. 2008

16. http://en.wikipedia.org/wiki/File:Eric_Ries2.jpg

17. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas

18. http://xkcd.com/54/

19. 2010

20. — Janice Fraser The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?

21. http://commons.wikimedia.org/wiki/File:Byuanimation_cyclops.jpg

22. http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg

23. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas

24. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas

25. Lean: oﬀering little reward, substance, or nourishment; meagre

26. 1948-1975

27. Toyota Production System

28. Designing out: • muri (overburden) • mura (inconsistency) • muda (waste)

29. Kinds of muda: 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6. Movement 7. Making defective products

30. Kaizen Continual Improvement

31. TPS begat Lean Production begat Lean Thinking begat Lean …

32. Lean: eﬃcient and with no wastage

33. http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg BUSTED

34. http://www.consumocolaborativo.com/wp-content/uploads/2012/10/wikispeed_3_months.jpg

35. http://www.consumocolaborativo.com/wp-content/uploads/2012/10/wikispeed_3_months.jpg

36. http://wikispeed.org/car/

37. http://wikispeed.org/car/

38. https://twitter.com/guspower/status/448487628107575296/photo/1

39. http://www.consumocolaborativo.com/wp-content/uploads/2012/10/wikispeed_3_months.jpg BUSTED

40. http://upload.wikimedia.org/wikipedia/commons/c/ce/Nuremberg_chronicles_-_Suns_and_Book_Burning_(XCIIv).jpg

41. — Jeff Gothelf “Getting out of the deliverables business”

42. — Jeff Gothelf “Getting out of the deliverables business”

43. — Jeff Gothelf “Getting out of the deliverables business”

44. http://upload.wikimedia.org/wikipedia/commons/f/fb/Architect.png

45. http://en.wikipedia.org/wiki/File:Lloyd%27s_building_from_Leadenhall_Street.jpg

46. http://en.wikipedia.org/wiki/File:Lloyd%27s_building_from_Leadenhall_Street.jpg “It's the nearest thing I could imagine to being, to working on a medieval cathedral where there is this broad idea of principles, but then the nature of the fabric of it was still being designed as it was being constructed.” — Graham Stirk, Architect

47. http://upload.wikimedia.org/wikipedia/commons/c/ce/Nuremberg_chronicles_-_Suns_and_Book_Burning_(XCIIv).jpg BUSTED

48. http://commons.wikimedia.org/wiki/File:Coors_brewery_conveyors.jpg

49. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas

50. http://i.imgur.com/Mi4UJKJ.jpg

51. http://commons.wikimedia.org/wiki/File:Coors_brewery_conveyors.jpg BUSTED

52. http://commons.wikimedia.org/wiki/File:Byuanimation_cyclops.jpg

53. http://commons.wikimedia.org/wiki/File:Byuanimation_cyclops.jpg BUSTED

54. http://commons.wikimedia.org/wiki/File:Byuanimation_cyclops.jpg Thank you adrianh@quietstars.com