To build the right product you need to understand the people who use it. Good interviewing should be one of your core skills—whether you are a designer, an entrepreneur, a product manager, or an innovator.
This class will show you how to get the most from your conversations with customers. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in rapidly changing innovative and entrepreneurial environments.
Presented at General Assembly, June 6, 2013.
93. Tips:
- Silence.
- Reflect back.
- Remember the person.
- Ask open questions.
- Ask for stories.
- No leading questions.
- Observations vs Insights.
95. Tips:
- Silence.
- Reflect back.
- Remember the person.
- Ask open questions.
- Ask for stories.
- No leading questions.
- Observations vs Insights.
108. Ch 7 of “Mental Models” by Indi Young
Ch 9 & 10 of “User and Task Analysis for
Interface Design” by JoAnn T. Hackos, Janice C.
Redish
Ch 6 of "Observing the User Experience" by
Mike Kuniavsky, Elizabeth Goodman & Andrea
Moed
Ch 4 of "Contextual Design" by Hugh Beyer and
Karen Holtzblatt