SlideShare uma empresa Scribd logo
1 de 102
Baixar para ler offline
Adrian Howard (@adrianh)
Lean UX:

Building products people want
Google Launchpad London, May 1 2014
www.flickr.com/photos/usnationalarchives/4727573934
1999
http://photo.credit.goes.here/
Building software fun again!
Yay!
UX?
1993
http://en.wikipedia.org/wiki/File:Donald_Norman_at_AWF05.jpg
–Meeting notes made by Tom Erickson
Don also described and solicited discussion on, the 'User
Interface [sic] Architect's office" (hereafter UEA).
– Don Norman
“I invented the term because I thought Human Interface
and usability were too narrow: I wanted to cover all
aspects of the person's experience with a system,
including industrial design, graphics, the interface, the
physical interaction, and the manual.”
2000
http://en.wikipedia.org/wiki/File:Jesse-James-Garrett_Web2.0-Kongress_2007.jpg
http://www.jjg.net/elements/pdf/elements.pdf
http://www.jjg.net/elements/pdf/elements.pdf
“The model outlined here does not account for secondary
considerations (such as those arising during technical or
content development) that may influence decisions during user
experience development. Also, this model does not describe a
development process, nor does it define roles within a user
experience development team. Rather, it seeks to define the
key considerations that go into the development of user
experience on the Web today.”
“The model outlined here does not account for secondary
considerations (such as those arising during technical or
content development) that may influence decisions during user
experience development. Also, this model does not describe a
development process, nor does it define roles within a user
experience development team. Rather, it seeks to define the
key considerations that go into the development of user
experience on the Web today.”
http://www.jjg.net/elements/pdf/elements.pdf
www.designcouncil.org.uk/about-design/How-designers-work/The-design-process/
Agile UX
Great for Team
Less useful for 

Product Owner
2006
en.wikipedia.org/wiki/File:Steve_Blank.jpg
– Steve Blank
“A startup is a temporary organization designed to
search for a repeatable and scalable business model.”
– Steve Blank
“A startup is a temporary organization designed to
search for a repeatable and scalable business model.”
From “The Startup Owner's Manual” by Steve Blank
Marriage vs Date
Plan vs Map
UX?
From “The Startup Owner's Manual” by Steve Blank
2009
The Lean Startup
“A true experiment follows the scientific
method. It begins with a clear hypothesis
that makes predictions about what is
supposed to happen. It then tests those
predictions empirically”
http://imgs.xkcd.com/comics/science.jpg
Lean Startup
Customer Development + Agile + Lean
buildlearn
measure
productdata
ideas
Product certainty

Market certainty
Product certainty

Market certainty
Product certainty

Market certainty
Product certainty

Market certainty

WTF
Product certainty

Market certainty

WTF
Build it and they
will come!
Product certainty

Market certainty

WTF
Build it and they
will come!
You know,
for kids!
Product certainty

Market certainty

WTF
Build it and they
will come!
You know,
for kids! $
Product certainty

Market certainty
Product certainty

Market certainty
Product certainty

Market certainty

$
Example
• Zappos

• Annual sales > US$1 billion

• Hypothesis: Is there a demand for superior online
shoe shopping

• Experiment: Took photos from shoe shops, came
back and bought them full price if customer bought
them online
Example from The Lean Startup, p57-58
Example
• Allowing users to register with twitter will drop
abandoned registrations by 5%

• Built fake “register with twitter” link which led to nice
error message

• Released to segment of customers on live site

• Measured how many new users tried it

• <1% - hypothesis invalid
Lean Startup
Customer Development + Agile + Lean
buildlearn
measure
productdata
ideas
UX?
– Janice Fraser, 2010
The question we have to solve for is not “What does
Lean User Experience mean?” The question is “In a lean
environment, how can we make great user experiences?
Lean ≠ Low Quality
Lean ≠ Fast
Lean ≠ Cheap
Lean ≠ No deliverables
Designing out:

muri	 	 (overburden)

mura 	 (inconsistency)

muda 	 (waste)
Problems
! Silos

! Ownership

! Alignment

! Communication

! Understanding of customers

! Understanding of business

! Features not Value
Lean Startup
Customer Development + Agile + Lean
buildlearn
measure
productdata
ideas
Lean UX
Lean Startup + UX + Design Thinking
makethink
check
Agile UX vs Lean UX?
Story vs Experiment
Product vs Learning
Lean UX
– Janice Fraser, 2010
The question we have to solve for is not “What does
Lean User Experience mean?” The question is “In a lean
environment, how can we make great user experiences?
Interviewing
Persona
http://www.slideshare.net/toddwarfel/data-driven-personas
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
Usability Testing
http://www.argazkiak.org/photo/codesyntax-usability-lab/size/o/
http://allthingsoracle.com/red-gate-live-lab-source-control-for-oracle/
Design
http://en.wikipedia.org/wiki/File:Robert_Edmond_Jones.jpg
https://www.flickr.com/photos/doos/4689874175/
http://designcomics.org/
http://plasq.com/products/comiclife3/mac
Lean UX
Lean Startup + UX + Design Thinking
makethink
check
The Good, the Bad

& the Ugly
Product Teams
UX is pervasive
Alignment on value
Helps build an experiment
culture
It’s hypotheses before, during
and after development
Encourages value-oriented
infrastructure
Hypotheses talk about
business value directly
Where’s the delight?
Trail of undead experiments
What happens when I can’t
validate cheaply?
Some folk find reality hurts
Further Reading
• UX for Lean Startups by Laura Klein

• Lean UX by Jeff Gothelf & Josh Seiden

• Agile User Experience Design by Diana Brown

• User-Centered Agile Methods by Hugh Beyer

• Agile Experience Design by Lindsay Ratcliffe and
Marc McNeill
Further Reading
• Lean Startup by Eric Ries

• The Startup Owner's Manual by Steve Blank

• The Four Steps to the Epiphany by Steve Blank

• The Goal by Eliyahu M. Goldratt

• The Machine That Changed the World by Womack,
Jones & Roos
balancedteam.org
Agile & Lean UX Newsletter
bit.ly/agileleanux
Questions?
@adrianh

quietstars.com

adrianh@quietstars.com

Mais conteúdo relacionado

Mais procurados

Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Carol Smith
 
Making Faster UX in an Agile World - HOAPitt 2017
Making Faster UX in an Agile World - HOAPitt 2017Making Faster UX in an Agile World - HOAPitt 2017
Making Faster UX in an Agile World - HOAPitt 2017Carol Smith
 
BOOM Units: Four steps to turn you team into a lean, product development machine
BOOM Units: Four steps to turn you team into a lean, product development machineBOOM Units: Four steps to turn you team into a lean, product development machine
BOOM Units: Four steps to turn you team into a lean, product development machineAustin Govella
 
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghProduct Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghCarol Smith
 
The User Experience Design of Everything
The User Experience Design of EverythingThe User Experience Design of Everything
The User Experience Design of EverythingSiyabonga Africa
 
The Wicked Craft of Enterprise UX
The Wicked Craft of Enterprise UXThe Wicked Craft of Enterprise UX
The Wicked Craft of Enterprise UXInVision App
 
Make User Experience Part of The KPI Conversation With Universal Measures
Make User Experience Part of The KPI Conversation With Universal MeasuresMake User Experience Part of The KPI Conversation With Universal Measures
Make User Experience Part of The KPI Conversation With Universal MeasuresUserZoom
 
Thinking About Innovation
Thinking About InnovationThinking About Innovation
Thinking About InnovationNoah Brier
 
Inclusive Design: Putting Humans Back In Focus
Inclusive Design: Putting Humans Back In FocusInclusive Design: Putting Humans Back In Focus
Inclusive Design: Putting Humans Back In FocusSarah Federman
 
Introduction to UX for Developers
Introduction to UX for DevelopersIntroduction to UX for Developers
Introduction to UX for DevelopersJacques Woodcock
 
How User Experience Addresses Unconscious Bias
How User Experience Addresses Unconscious BiasHow User Experience Addresses Unconscious Bias
How User Experience Addresses Unconscious BiasMarcus Finley
 
Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)David Armano
 
User Centered Design & User Experience
User Centered Design & User ExperienceUser Centered Design & User Experience
User Centered Design & User ExperienceWouter Walgraeve
 
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & UsabilityBasics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
 
Stop making bland things
Stop making bland thingsStop making bland things
Stop making bland thingsAdriaan Fenwick
 
Staying on target with IBM Design Thinking and Lean UX
Staying on target with IBM Design Thinking and Lean UXStaying on target with IBM Design Thinking and Lean UX
Staying on target with IBM Design Thinking and Lean UXAriadna Font Llitjos
 

Mais procurados (20)

Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
 
Making Faster UX in an Agile World - HOAPitt 2017
Making Faster UX in an Agile World - HOAPitt 2017Making Faster UX in an Agile World - HOAPitt 2017
Making Faster UX in an Agile World - HOAPitt 2017
 
BOOM Units: Four steps to turn you team into a lean, product development machine
BOOM Units: Four steps to turn you team into a lean, product development machineBOOM Units: Four steps to turn you team into a lean, product development machine
BOOM Units: Four steps to turn you team into a lean, product development machine
 
The Importance of UX
The Importance of UXThe Importance of UX
The Importance of UX
 
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghProduct Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
 
The User Experience Design of Everything
The User Experience Design of EverythingThe User Experience Design of Everything
The User Experience Design of Everything
 
The Wicked Craft of Enterprise UX
The Wicked Craft of Enterprise UXThe Wicked Craft of Enterprise UX
The Wicked Craft of Enterprise UX
 
Make User Experience Part of The KPI Conversation With Universal Measures
Make User Experience Part of The KPI Conversation With Universal MeasuresMake User Experience Part of The KPI Conversation With Universal Measures
Make User Experience Part of The KPI Conversation With Universal Measures
 
Joshua Porter
Joshua PorterJoshua Porter
Joshua Porter
 
Thinking About Innovation
Thinking About InnovationThinking About Innovation
Thinking About Innovation
 
Inclusive Design: Putting Humans Back In Focus
Inclusive Design: Putting Humans Back In FocusInclusive Design: Putting Humans Back In Focus
Inclusive Design: Putting Humans Back In Focus
 
Introduction to UX for Developers
Introduction to UX for DevelopersIntroduction to UX for Developers
Introduction to UX for Developers
 
How User Experience Addresses Unconscious Bias
How User Experience Addresses Unconscious BiasHow User Experience Addresses Unconscious Bias
How User Experience Addresses Unconscious Bias
 
Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)Experience Design + The Digital Agency (Phizzpop version)
Experience Design + The Digital Agency (Phizzpop version)
 
User Centered Design & User Experience
User Centered Design & User ExperienceUser Centered Design & User Experience
User Centered Design & User Experience
 
Monetization Strategies
Monetization StrategiesMonetization Strategies
Monetization Strategies
 
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & UsabilityBasics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & Usability
 
2012 Taiwan UX Summit 微型工作坊 簡報
2012 Taiwan UX Summit 微型工作坊 簡報2012 Taiwan UX Summit 微型工作坊 簡報
2012 Taiwan UX Summit 微型工作坊 簡報
 
Stop making bland things
Stop making bland thingsStop making bland things
Stop making bland things
 
Staying on target with IBM Design Thinking and Lean UX
Staying on target with IBM Design Thinking and Lean UXStaying on target with IBM Design Thinking and Lean UX
Staying on target with IBM Design Thinking and Lean UX
 

Destaque

Google Launchpad: Design Day Keynote
Google Launchpad: Design Day KeynoteGoogle Launchpad: Design Day Keynote
Google Launchpad: Design Day Keynoteamuirwood
 
Experimenting with Experimental Ethics
Experimenting with Experimental EthicsExperimenting with Experimental Ethics
Experimenting with Experimental EthicsAdrian Howard
 
Innovation, Innovation, Bloody Innovation
Innovation, Innovation, Bloody InnovationInnovation, Innovation, Bloody Innovation
Innovation, Innovation, Bloody InnovationAdrian Howard
 
Experimenting with the Ethics of Experimentation, Spark the Change 2015
Experimenting with the Ethics of Experimentation, Spark the Change 2015Experimenting with the Ethics of Experimentation, Spark the Change 2015
Experimenting with the Ethics of Experimentation, Spark the Change 2015Adrian Howard
 
Restarting the Enterprise (or why innovation teams suck)
Restarting the Enterprise (or why innovation teams suck)Restarting the Enterprise (or why innovation teams suck)
Restarting the Enterprise (or why innovation teams suck)Adrian Howard
 
Lean personas: discover your real customers
Lean personas: discover your real customersLean personas: discover your real customers
Lean personas: discover your real customersAdrian Howard
 
Effective Customer Interviewing: How to use interviews to discover business v...
Effective Customer Interviewing: How to use interviews to discover business v...Effective Customer Interviewing: How to use interviews to discover business v...
Effective Customer Interviewing: How to use interviews to discover business v...Adrian Howard
 
UXD-based Biz Development / ユーザエクスペリエンスデザインをベースにした事業創造のススメ
UXD-based Biz Development / ユーザエクスペリエンスデザインをベースにした事業創造のススメUXD-based Biz Development / ユーザエクスペリエンスデザインをベースにした事業創造のススメ
UXD-based Biz Development / ユーザエクスペリエンスデザインをベースにした事業創造のススメHiroyuki Arai
 
Articulating Design Decisions / デザインの伝え方
Articulating Design Decisions / デザインの伝え方Articulating Design Decisions / デザインの伝え方
Articulating Design Decisions / デザインの伝え方Kazumichi (Mario) Sakata
 
Emotional Design for Google Launchpad
Emotional Design for Google LaunchpadEmotional Design for Google Launchpad
Emotional Design for Google LaunchpadBorrys Hasian
 
エスノグラフィック・デザインアプローチ
エスノグラフィック・デザインアプローチエスノグラフィック・デザインアプローチ
エスノグラフィック・デザインアプローチMasaya Ando
 
Incremental Persona, Lean UX Festival 2014
Incremental Persona, Lean UX Festival 2014Incremental Persona, Lean UX Festival 2014
Incremental Persona, Lean UX Festival 2014Adrian Howard
 
Digital marketing and Growth Hacking - Google LaunchPad Bangalore - 14th May
Digital marketing and Growth Hacking - Google LaunchPad Bangalore - 14th MayDigital marketing and Growth Hacking - Google LaunchPad Bangalore - 14th May
Digital marketing and Growth Hacking - Google LaunchPad Bangalore - 14th MayRavi Trivedi
 

Destaque (20)

Google Launchpad: Design Day Keynote
Google Launchpad: Design Day KeynoteGoogle Launchpad: Design Day Keynote
Google Launchpad: Design Day Keynote
 
Experimenting with Experimental Ethics
Experimenting with Experimental EthicsExperimenting with Experimental Ethics
Experimenting with Experimental Ethics
 
Innovation, Innovation, Bloody Innovation
Innovation, Innovation, Bloody InnovationInnovation, Innovation, Bloody Innovation
Innovation, Innovation, Bloody Innovation
 
Experimenting with the Ethics of Experimentation, Spark the Change 2015
Experimenting with the Ethics of Experimentation, Spark the Change 2015Experimenting with the Ethics of Experimentation, Spark the Change 2015
Experimenting with the Ethics of Experimentation, Spark the Change 2015
 
Mythbusting Lean UX
Mythbusting Lean UXMythbusting Lean UX
Mythbusting Lean UX
 
Restarting the Enterprise (or why innovation teams suck)
Restarting the Enterprise (or why innovation teams suck)Restarting the Enterprise (or why innovation teams suck)
Restarting the Enterprise (or why innovation teams suck)
 
Lean personas: discover your real customers
Lean personas: discover your real customersLean personas: discover your real customers
Lean personas: discover your real customers
 
Effective Customer Interviewing: How to use interviews to discover business v...
Effective Customer Interviewing: How to use interviews to discover business v...Effective Customer Interviewing: How to use interviews to discover business v...
Effective Customer Interviewing: How to use interviews to discover business v...
 
UXD-based Biz Development / ユーザエクスペリエンスデザインをベースにした事業創造のススメ
UXD-based Biz Development / ユーザエクスペリエンスデザインをベースにした事業創造のススメUXD-based Biz Development / ユーザエクスペリエンスデザインをベースにした事業創造のススメ
UXD-based Biz Development / ユーザエクスペリエンスデザインをベースにした事業創造のススメ
 
Articulating Design Decisions / デザインの伝え方
Articulating Design Decisions / デザインの伝え方Articulating Design Decisions / デザインの伝え方
Articulating Design Decisions / デザインの伝え方
 
Lean Persona
Lean PersonaLean Persona
Lean Persona
 
Emotional Design for Google Launchpad
Emotional Design for Google LaunchpadEmotional Design for Google Launchpad
Emotional Design for Google Launchpad
 
エスノグラフィック・デザインアプローチ
エスノグラフィック・デザインアプローチエスノグラフィック・デザインアプローチ
エスノグラフィック・デザインアプローチ
 
Iterative persona
Iterative personaIterative persona
Iterative persona
 
Incremental Persona, Lean UX Festival 2014
Incremental Persona, Lean UX Festival 2014Incremental Persona, Lean UX Festival 2014
Incremental Persona, Lean UX Festival 2014
 
Lean Persona
Lean PersonaLean Persona
Lean Persona
 
Digital marketing and Growth Hacking - Google LaunchPad Bangalore - 14th May
Digital marketing and Growth Hacking - Google LaunchPad Bangalore - 14th MayDigital marketing and Growth Hacking - Google LaunchPad Bangalore - 14th May
Digital marketing and Growth Hacking - Google LaunchPad Bangalore - 14th May
 
Startup Science ⑥
Startup Science ⑥Startup Science ⑥
Startup Science ⑥
 
Startup Science ⑤
Startup Science ⑤Startup Science ⑤
Startup Science ⑤
 
Startup Science ④
Startup Science ④Startup Science ④
Startup Science ④
 

Semelhante a Building Great UX in Lean Environments

Design for Web and Mobile
Design for Web and MobileDesign for Web and Mobile
Design for Web and MobileShady Selim
 
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW MeetupTop 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
 
10 Truths to Great Product Experiences
10 Truths to Great Product Experiences10 Truths to Great Product Experiences
10 Truths to Great Product ExperiencesJeremy Johnson
 
Resilient Enterprise Design (Craig Villamor at Enterprise UX 2017)
Resilient Enterprise Design (Craig Villamor at Enterprise UX 2017)Resilient Enterprise Design (Craig Villamor at Enterprise UX 2017)
Resilient Enterprise Design (Craig Villamor at Enterprise UX 2017)Rosenfeld Media
 
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?Richard Anderson
 
User Experience: Why should you care?
User Experience: Why should you care?User Experience: Why should you care?
User Experience: Why should you care?Nirish Shakya
 
Top Three Modern Product Trends
Top Three Modern Product TrendsTop Three Modern Product Trends
Top Three Modern Product TrendsJeremy Johnson
 
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe Rui Barroca
 
Navigating an enterprise UX project
Navigating an enterprise UX projectNavigating an enterprise UX project
Navigating an enterprise UX projectInVision App
 
24 Hours of UX, 2023: Preventing the Future
24 Hours of UX, 2023: Preventing the Future24 Hours of UX, 2023: Preventing the Future
24 Hours of UX, 2023: Preventing the FutureJoshua Randall
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX DesignAli Rushdan Tariq
 
Rapid Product Design in the Wild
Rapid Product Design in the WildRapid Product Design in the Wild
Rapid Product Design in the WildMichele Ide-Smith
 
Human Computer Interaction: Academia and Industry
Human Computer Interaction: Academia and IndustryHuman Computer Interaction: Academia and Industry
Human Computer Interaction: Academia and Industrystudiotelon
 
Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013Michele Ide-Smith
 
Hackers guide to UX
Hackers guide to UXHackers guide to UX
Hackers guide to UXCyber-Duck
 
UX, Agile and product management
UX, Agile and product managementUX, Agile and product management
UX, Agile and product managementPhil Barrett
 
eXtreme User eXperience (XUX) - How one team melded UX with XP
eXtreme User eXperience (XUX) - How one team melded UX with XPeXtreme User eXperience (XUX) - How one team melded UX with XP
eXtreme User eXperience (XUX) - How one team melded UX with XPMichael Rawling
 
UX + Agile: The Good, The Bad, and The Ugly
UX + Agile: The Good, The Bad, and The UglyUX + Agile: The Good, The Bad, and The Ugly
UX + Agile: The Good, The Bad, and The UglyJoshua Randall
 
User Experience and Prototyping
User Experience and PrototypingUser Experience and Prototyping
User Experience and PrototypingKshitiz Anand
 

Semelhante a Building Great UX in Lean Environments (20)

Design for Web and Mobile
Design for Web and MobileDesign for Web and Mobile
Design for Web and Mobile
 
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW MeetupTop 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
 
10 Truths to Great Product Experiences
10 Truths to Great Product Experiences10 Truths to Great Product Experiences
10 Truths to Great Product Experiences
 
Resilient Enterprise Design (Craig Villamor at Enterprise UX 2017)
Resilient Enterprise Design (Craig Villamor at Enterprise UX 2017)Resilient Enterprise Design (Craig Villamor at Enterprise UX 2017)
Resilient Enterprise Design (Craig Villamor at Enterprise UX 2017)
 
Roi of ux-brazil
Roi of ux-brazilRoi of ux-brazil
Roi of ux-brazil
 
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
 
User Experience: Why should you care?
User Experience: Why should you care?User Experience: Why should you care?
User Experience: Why should you care?
 
Top Three Modern Product Trends
Top Three Modern Product TrendsTop Three Modern Product Trends
Top Three Modern Product Trends
 
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
 
Navigating an enterprise UX project
Navigating an enterprise UX projectNavigating an enterprise UX project
Navigating an enterprise UX project
 
24 Hours of UX, 2023: Preventing the Future
24 Hours of UX, 2023: Preventing the Future24 Hours of UX, 2023: Preventing the Future
24 Hours of UX, 2023: Preventing the Future
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
 
Rapid Product Design in the Wild
Rapid Product Design in the WildRapid Product Design in the Wild
Rapid Product Design in the Wild
 
Human Computer Interaction: Academia and Industry
Human Computer Interaction: Academia and IndustryHuman Computer Interaction: Academia and Industry
Human Computer Interaction: Academia and Industry
 
Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013
 
Hackers guide to UX
Hackers guide to UXHackers guide to UX
Hackers guide to UX
 
UX, Agile and product management
UX, Agile and product managementUX, Agile and product management
UX, Agile and product management
 
eXtreme User eXperience (XUX) - How one team melded UX with XP
eXtreme User eXperience (XUX) - How one team melded UX with XPeXtreme User eXperience (XUX) - How one team melded UX with XP
eXtreme User eXperience (XUX) - How one team melded UX with XP
 
UX + Agile: The Good, The Bad, and The Ugly
UX + Agile: The Good, The Bad, and The UglyUX + Agile: The Good, The Bad, and The Ugly
UX + Agile: The Good, The Bad, and The Ugly
 
User Experience and Prototyping
User Experience and PrototypingUser Experience and Prototyping
User Experience and Prototyping
 

Mais de Adrian Howard

Points Don't Mean Prizes
Points Don't Mean PrizesPoints Don't Mean Prizes
Points Don't Mean PrizesAdrian Howard
 
Points Don't Mean Prizes
Points Don't Mean PrizesPoints Don't Mean Prizes
Points Don't Mean PrizesAdrian Howard
 
Points Don't Mean Prizes
Points Don't Mean PrizesPoints Don't Mean Prizes
Points Don't Mean PrizesAdrian Howard
 
Points Don't Mean Prizes
Points Don't Mean PrizesPoints Don't Mean Prizes
Points Don't Mean PrizesAdrian Howard
 
Culture mapping, Agile & Sustainability Science
Culture mapping, Agile & Sustainability ScienceCulture mapping, Agile & Sustainability Science
Culture mapping, Agile & Sustainability ScienceAdrian Howard
 
How To Talk To Earthlings
How To Talk To EarthlingsHow To Talk To Earthlings
How To Talk To EarthlingsAdrian Howard
 
User Experience of Management
User Experience of ManagementUser Experience of Management
User Experience of ManagementAdrian Howard
 
Effective Interviewing
Effective InterviewingEffective Interviewing
Effective InterviewingAdrian Howard
 
User Story Mapping, UX Lisbon, June 2015
User Story Mapping, UX Lisbon, June 2015User Story Mapping, UX Lisbon, June 2015
User Story Mapping, UX Lisbon, June 2015Adrian Howard
 
How To Fail At Customer Interviewing
How To Fail At Customer InterviewingHow To Fail At Customer Interviewing
How To Fail At Customer InterviewingAdrian Howard
 
UX Interviewing Skills
UX Interviewing SkillsUX Interviewing Skills
UX Interviewing SkillsAdrian Howard
 
Interviewing Skills Workshop, Cambridge, May 2014
Interviewing Skills Workshop, Cambridge, May 2014Interviewing Skills Workshop, Cambridge, May 2014
Interviewing Skills Workshop, Cambridge, May 2014Adrian Howard
 
Interviewing Workshop, Lean UX NYC 2014
Interviewing Workshop, Lean UX NYC 2014Interviewing Workshop, Lean UX NYC 2014
Interviewing Workshop, Lean UX NYC 2014Adrian Howard
 
Questions not Stories, Agile 2013
Questions not Stories, Agile 2013Questions not Stories, Agile 2013
Questions not Stories, Agile 2013Adrian Howard
 
Play the Customer Development Game
Play the Customer Development GamePlay the Customer Development Game
Play the Customer Development GameAdrian Howard
 

Mais de Adrian Howard (18)

Points Don't Mean Prizes
Points Don't Mean PrizesPoints Don't Mean Prizes
Points Don't Mean Prizes
 
Points Don't Mean Prizes
Points Don't Mean PrizesPoints Don't Mean Prizes
Points Don't Mean Prizes
 
Points Don't Mean Prizes
Points Don't Mean PrizesPoints Don't Mean Prizes
Points Don't Mean Prizes
 
Points Don't Mean Prizes
Points Don't Mean PrizesPoints Don't Mean Prizes
Points Don't Mean Prizes
 
Culture mapping, Agile & Sustainability Science
Culture mapping, Agile & Sustainability ScienceCulture mapping, Agile & Sustainability Science
Culture mapping, Agile & Sustainability Science
 
How To Talk To Earthlings
How To Talk To EarthlingsHow To Talk To Earthlings
How To Talk To Earthlings
 
User Experience of Management
User Experience of ManagementUser Experience of Management
User Experience of Management
 
Effective Interviewing
Effective InterviewingEffective Interviewing
Effective Interviewing
 
User Story Mapping, UX Lisbon, June 2015
User Story Mapping, UX Lisbon, June 2015User Story Mapping, UX Lisbon, June 2015
User Story Mapping, UX Lisbon, June 2015
 
Failure Swapshop
Failure SwapshopFailure Swapshop
Failure Swapshop
 
How To Fail At Customer Interviewing
How To Fail At Customer InterviewingHow To Fail At Customer Interviewing
How To Fail At Customer Interviewing
 
UX Interviewing Skills
UX Interviewing SkillsUX Interviewing Skills
UX Interviewing Skills
 
Incremental Persona
Incremental PersonaIncremental Persona
Incremental Persona
 
Interviewing Skills Workshop, Cambridge, May 2014
Interviewing Skills Workshop, Cambridge, May 2014Interviewing Skills Workshop, Cambridge, May 2014
Interviewing Skills Workshop, Cambridge, May 2014
 
Interviewing Workshop, Lean UX NYC 2014
Interviewing Workshop, Lean UX NYC 2014Interviewing Workshop, Lean UX NYC 2014
Interviewing Workshop, Lean UX NYC 2014
 
Lean Research
Lean ResearchLean Research
Lean Research
 
Questions not Stories, Agile 2013
Questions not Stories, Agile 2013Questions not Stories, Agile 2013
Questions not Stories, Agile 2013
 
Play the Customer Development Game
Play the Customer Development GamePlay the Customer Development Game
Play the Customer Development Game
 

Último

CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceanilsa9823
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Call Girls in Nagpur High Profile
 
Cheap Rate ➥8448380779 ▻Call Girls In Huda City Centre Gurgaon
Cheap Rate ➥8448380779 ▻Call Girls In Huda City Centre GurgaonCheap Rate ➥8448380779 ▻Call Girls In Huda City Centre Gurgaon
Cheap Rate ➥8448380779 ▻Call Girls In Huda City Centre GurgaonDelhi Call girls
 
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...Amil baba
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdftbatkhuu1
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation decktbatkhuu1
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...Call Girls in Nagpur High Profile
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiSuhani Kapoor
 
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵anilsa9823
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Delhi Call girls
 
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...Suhani Kapoor
 
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Gariahat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Roomdivyansh0kumar0
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Delhi Call girls
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentationamedia6
 
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...babafaisel
 
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai DouxDubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Douxkojalkojal131
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxjanettecruzeiro1
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...home
 

Último (20)

CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
Cheap Rate ➥8448380779 ▻Call Girls In Huda City Centre Gurgaon
Cheap Rate ➥8448380779 ▻Call Girls In Huda City Centre GurgaonCheap Rate ➥8448380779 ▻Call Girls In Huda City Centre Gurgaon
Cheap Rate ➥8448380779 ▻Call Girls In Huda City Centre Gurgaon
 
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
 
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
 
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
 
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
 
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Gariahat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
 
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
 
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai DouxDubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 

Building Great UX in Lean Environments