Effective Interviewing
•
7 gostaram•2,423 visualizações
At its core user experience work is about understanding the people who use our products and services. Good interviewing practices are essential to doing this well. This workshop will show you how to interview people to discover their needs, desires, and pain points. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in the collaborative environments many UX practitioners work in.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (13)
Semelhante a Effective Interviewing
Semelhante a Effective Interviewing (20)
Mais de Adrian Howard
Mais de Adrian Howard (20)
Último
Último (20)
Effective Interviewing
- 1. Adrian Howard (@adrianh) Effective Customer Interviewing nuxcamp.uk
- 2. Hello!
- 3. You don’t have to copy the slides http://slideshare.net/adrianh
- 5. Eh?
- 6. I ♥ feedback
- 8. Swear jar is running…
- 10. “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
- 11. Who are you?
- 12. Stand up! (yes… you’re going to have to start doing stuff already)
- 13. A–B–C
- 14. A = Speaker B = Interviewer C = Observer
- 16. Interviewers: Ask the speaker about their best restaurant experience.
- 17. Interviewers: Do not take notes
- 18. Observers: Watch what happens. Write observations down.
- 19. 🕑 2 minutes
- 20. Reflection
- 21. Tip: Drink
- 22. B = Speaker C = Interviewer A = Observer
- 24. Interviewers: Ask the speaker about their best vacation experience.
- 25. Interviewers: … and one more thing …
- 26. Interviewers: After the first question – you cannot speak again. Shhhhh!
- 27. Interviewers: Do not take notes
- 28. Observers: Watch what happens. Write observations down.
- 29. 🕑 2 minutes
- 30. Reflection
- 31. http://en.wikipedia.org/wiki/File:Christopher_Macsurak_Fran_Lebowitz.jpg – Fran Lebowitz “The opposite of talking isn't listening The opposite of talking is waiting”
- 32. Tip: Use silence
- 33. Tip: Pay attention to body language
- 34. C = Speaker A = Interviewer B = Observer
- 36. Interviewers: Talk with the speaker about how they decorate & furnish their home.
- 37. Interviewers: … and one more thing …
- 38. Interviewers: After the 1st question you only ask “Can you tell me more about X?” (where X is something the speaker has previously mentioned)
- 39. Interviewers: Do not take notes
- 40. Observers: Watch what happens. Write observations down.
- 41. 🕑 4 minutes
- 42. Reflection
- 43. – Arthur Bloch “Every clarification breeds new questions”
- 44. Tip: Reflect back what the speaker said
- 45. … and relax …
- 46. Why do we interview?
- 47. “If I had asked my customers what they wanted they would have said a faster horse”
- 48. http://commons.wikimedia.org/wiki/File:Henry_ford_1919.jpg “If I had asked my customers what they wanted they would have said a faster horse” – Henry Ford (did not say this)
- 49. http://commons.wikimedia.org/wiki/File:Henry_ford_1919.jpg “If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own” – Henry Ford
- 50. What is an interview?
- 51. An interview is not a… quiz survey negotiation pitch date conversation
- 53. Learn new things
- 55. Who do you interview?
- 58. Tip: Bribes
- 59. Tip: Look for bored people
- 60. Go where your customers are
- 64. Tip: Sales, Marketing & Support
- 65. Use social media
- 67. Recruiters
- 68. How many?
- 69. –Bill Vaughan “We learn something every day, and lots of times it's that what we learned the day before was wrong.”
- 70. Don’t just use interviews for validation
- 75. Tip: Be polite
- 79. Exercise time!
- 80. Today you found a startup!
- 81. Startup 1 Exploring exciting ways to create a great experience eating out
- 82. Startup 2 Helping people have the vacation of their dreams
- 83. Startup 3 Democratising professional interior decoration
- 84. What do you want to find out?
- 85. 🕑 Individually write down topics. One topic per post-it.
- 86. 🕑 Group them as a team. Then label groups.
- 87. 🕑 Write questions for topic groups.
- 89. Reflection
- 90. A = Speaker B = Interviewer C = Observer
- 91. Interviewers Gather info on your startup. Think about the list of topics.
- 92. Interviewers & Observers Try and note down the things the speaker tells you
- 93. 🕑 5 minutes
- 94. Tip: • Silence & body language • Reflect back • Ask open questions • Do not ask leading & fortuneteller questions
- 95. Reflection
- 99. B = Speaker C = Interviewer A = Observer
- 100. Tip: • Silence & body language • Reflect back • Ask open questions • Do not ask leading & fortuneteller questions • Observations vs Insights
- 101. C = Speaker A = Interviewer B = Observer
- 102. Tip: • Silence & body language • Reflect back • Ask open questions • Do not ask leading & fortuneteller questions • Observations vs Insights
- 103. Analysis & Synthesis
- 108. You should interview your customers regularly
- 109. You should interview your customers regularly
- 110. You should interview your customers regularly
- 111. You should interview your customers regularly
- 112. You should interview your customers regularly
- 113. You should interview your customers regularly
- 114. STALK before you TALK before you SELL before you BUILD
- 116. Do retrospectives
- 117. http://trvrs.co/book
- 120. Questions? Agile & Lean UX News — bit.ly/leanuxnews Adrian Howard (@adrianh) quietstars.com “I get it you should too” — @tonytphd “A treasure chest of recent lean & agile material” — @davidpetersimon “It’s one of the best newsletters out there” — @LadiesThatUXATL “You should subscribe” — @brownpf