Decidedly beta- and non-final version of a talk on Customer Development given at the Jul 9th UXCampLondon unconference.
Final version will form part of the Customer Development Game session at Agile 2011 in August at Salt Lake City.
17. customer customer company company
discovery validation creation bulding
18. 1) Do we solve
a problem?
customer customer company company
discovery validation creation bulding
19. 1) Do we solve 2) Do we have
a problem? a market?
customer customer company company
discovery validation creation bulding
20. 1) Do we solve 2) Do we have
a problem? a market?
customer customer company company
discovery validation creation bulding
pivot
21. 1) Do we solve 2) Do we have 3) Grow the
a problem? a market? market
customer customer company company
discovery validation creation bulding
pivot
22. 1) Do we solve 2) Do we have 3) Grow the 4) Grow the
a problem? a market? market company
customer customer company company
discovery validation creation bulding
pivot
23. 1) Do we solve 2) Do we have 3) Grow the 4) Grow the
a problem? a market? market company
customer customer company company
discovery validation creation bulding
pivot
Search Grow
40. Further reading
• “The Four Steps to the Epiphany” by Steve Blank
(warning: this really needed a good editor)
• “The Entrepreneur’s Guide to Customer
Development” by Brant Cooper & Patrick
Vlaskovits (the thin version of FSTTE)
• “Business Model Generation” by Alexander
Osterwalder & Yves Pigneur
• http://steveblank.com
• http://startuplessonslearned.com
41. custdevgame.com
Adrian Howard
adrianh@quietstars.com
@adrianh
Notas do Editor
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Developer? UX? PM/PO/Entrepreneur? \nWorking in Agile environment? \nOne that’s not Scrum?\n\n
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Developer? UX? PM/PO/Entrepreneur? \nWorking in Agile environment? \nOne that’s not Scrum?\n\n
Developer? UX? PM/PO/Entrepreneur? \nWorking in Agile environment? \nOne that’s not Scrum?\n\n
Developer? UX? PM/PO/Entrepreneur? \nWorking in Agile environment? \nOne that’s not Scrum?\n\n
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Designers/researchers go off by themselves\n
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Steve Blank - Story. Writing his memoirs after retiring. Was terrible. Saw connections. Wrote Four Steps to the Epiphany. Startups are small versions of big companies. \n
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Insert sound of UX folk going “D’oh” here :-)\n
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Value prop - what’s your unique selling point\nFeatures - top 3 features / Problem - top 3 problems you solve\nCustomer Segment - Target Customers\nChanel - how do you find customers\nRevenue - How you make money\nMarket - size? type (new, existing, re-segmented)\nRisks\nKPI\n
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Links to final slides, workshop material, etc. and other references will appear here after Agile 2011.\n