Agile teams are great at building what you want - but how do you know what your customers need? This game-based workshop shows you how to discover the right product before you build the wrong business.
Each team will start a new business, describe it using the Business Model Canvas, and incrementally improve it using concepts from Lean Startup and Customer Development.
You already know how to build great products with Agile. Learn how to find the right product to build using Customer Development. See how Lean Startup combines Agile and Customer Development to get the best of both worlds.
(presented at Agile 2013)
18. The Business
Model Canvas
• by Alexander
Osterwalder & Yves
Pigneur
• The Business Model
Canvas
• A tool for developing
and documenting
business models
31. The Lean Startup
“A true experiment
follows the scientific
method. It begins
with a clear
hypothesis that
makes predictions
about what is
supposed to happen.
It then tests those
predictions
empirically”
32. The Lean Startup
•Come up with hypothesis
•Design experiment
•Run experiment
•Validate/Invalidate hypothesis
•Repeat
35. Example
•Zappos
•Annual sales > US$1 billion
•Hypothesis: Is there a demand for
superior online shoe shopping
•Experiment: Took photos from shoe
shops, came back and bought them full
price if customer bought them online
Example from The Lean Startup, p57-58
36. Exercise
•Pick a key item on the canvas
•Rephrase as a hypothesis
•Think of as many different experiments
to verify hypothesis as you can
58. Further Reading
•Lean Startup by Eric Ries
•Running Lean by Ash Maurya
•The Four Steps to the Epiphany by Steve
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•The Startup Owner's Manual by Steve
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