Reaching General Counsel through Social Media
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At the 19th annual Marketing Partner Forum a panel moderated by Adrian Dayton (http://adriandayton.com) explored how to connect with buyers of legal services through social media and blogging. On the panel was a General Counsel by the name of George Kostakos from OnForce and a partner and blogger from the law firm of Dorsey & Whitney named Roy Ginsburg. Also joining the panel were Richard Rifkin from Hubbard One and Peter Ozolin, CEO of Manzama.
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Reaching General Counsel through Social Media
- 1. Reaching GC’s through Social Media
- 6. Is anybody I do business with using Social Media?
- 7. 2010
- 8. 2011
- 9. Ask the GC
- 11. 2010 43% of in-house counsel cited blogs as their go-to source for news. Greentarget 2010
- 12. 2011 76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions. Greentarget / InsideCounsel 2011
- 13. 2011 The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011 Are some firms too big to blog? -National Law Journal 2011
- 14. How much FREE advice do we give away?
- 15. Traditional web vs. Social Media? • What challenges are we seeing from with social media that, we didn’t have with the stand-alone website?
- 16. How are law firms responding?
- 17. 2011 77% of law firms reportedly use at least 1 social network. Lexis Nexis / Visability
- 19. Why should GC’s use social media?
- 20. What challenges are you facing?
- 21. Have you seen a return on investment? (ROI)
- 22. What social networks do you avoid?
- 23. Additional questions if time permits • What is the ROI? • Direct/Indirect benefits? • 5 years from now, what will we see? • Google+, Martindale Hubbel, and Legal OnRamp? • Group blogs vs. Individual blogs? • How tight should the blogs focus be?
- 24. 2011 Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio. -BTI Consulting How Clients Hire 2011
- 25. For more information contact • Adrian Dayton • Email: adrian@adriandayton.com • Web: adriandayton.com • Call: 1(801)414-7675 • Twitter: @adriandayton